2006:200 BACHELOR THESIS Children’s Perception of TV-advertising A Case Study of 3rd Graders in Sweden Maria Ersson Ulrika Köbin Luleå University of Technology Bachelor thesis Marketing Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2006:200 - ISSN: 1402-1773 - ISRN: LTU-CUPP--06/200--SE