2017 customer name - product experience management platform€¦ · transforming complex business...

Customer nameWho is Osudio

Diepenbeek, July 17th 2015

#1Emerce 100

best digital agencies in the Netherlands

2010, 2015 2017

Stefan HeroldOsudio Deutschland GmbHGeschäftsführer

47 Jahre, verheiratet, ein Kind, 4 Jahre

12 Jahre @ Osudio, 17 Jahre E-Commerce + PIM28 Jahre Berufserfahrung

stefan.herold@osudio.com@stefanherold

A passion for e-business

OsudioisjoiningforceswithSQLIConnectedExperienceLeader

2.300Passionate people

€191Million in 2016

30Offices

11 Countries

WORLDWIDE

BELGIUM,FRANCE,GERMANY,LUXEMBOURG,MAROCCO,NETHERLANDS,SOUTHAFRICA,SPAIN,SWEDEN,SWITZERLAND,UNITEDKINGDOM

#1in Europe

E-Commerce

Connected Experience Leader

• France• Paris• Lyon• Toulouse• Nantes• Bordeaux• Rouen

• Marocco• Ujda• Rabat

• South afica• Cap town

• UK• London

• France• Paris• Lyon• Lille• Toulouse• Bordeaux

• Switzerland• Lausanne• Geneva

• Belgium• Gent• Brussels

• Sweden• Stockholm• Göteborg

• Germany• Lünen (Dortmund)• Berlin• Stuttgart

• Netherlands• Amsterdam• Eindhoven

• Belgium• Diepenbeek (Hasselt)

• Spain• Valencia

• Denmark• Kopenhagen

Top 1 of the E-Commerce Experts in Europe +500Dedicatedtoconnectedcommerce

250ExpertscertifiedinSAPhybris

Transforming complex business challenges

E-commerceReshaping the commercial landscape.

S O L U T I O N S :

Master Data ManagementPowering sales in retail.

S O L U T I O N S :

Experience & EngagementCreating experiences that matter to your

customers.

S O L U T I O N S :

String partnershipCONTENTSERV Enterprise Partner

• Partnership since 2016• CONTENTSERV Star Award 2016

Best partner 2016 (October 2016 – MPC)• Won and executed 5 enterprise projects• Joined sales activity in Europe• Sponsor MPC 2016+2017• New standards for executing CS projects• First CSVision integration in CONTENTSERV projects

Some of our customers

Rohrbach, 17.10.2017

Stefan HeroldGeschäftsführer - Osudio Deutschland GmbH

Future of commerceMarketing Power Conference

Preparation

Grab a pen and write down at least 5 phraseswhen it comes to the future of commerce.

Preparation

IntelligentThings

1

AdvancedAI&MachineLearning

2 IntelligentApps

3

4 Virtual&AugmentedReality

5 DigitalTwins

6

Blockchain

7ConversationalSystems

8MeshApp&ServiceArchitecture

9DigitalTechnologyPlatforms

10ConversationalSystems

Intelligent

Digital

Mesh

Preparation

IntelligentThings

1

AdvancedAI&MachineLearning

2 IntelligentApps

3

4 Virtual&AugmentedReality

5 DigitalTwins

6

Blockchain

7ConversationalSystems

8MeshApp&ServiceArchitecture

9DigitalTechnologyPlatforms

10ConversationalSystemsIntelligent

Digital

Mesh

Preparation

IntelligentThings

1

AdvancedAI&MachineLearning

2 IntelligentApps

3

4 Virtual&AugmentedReality

5 DigitalTwins

6

Blockchain

7ConversationalSystems

8MeshApp&ServiceArchitecture

9DigitalTechnologyPlatforms

10ConversationalSystems

Intelligent

Digital

Mesh

Preparation

IntelligentThings

1

AdvancedAI&MachineLearning

2 IntelligentApps

3

4 Virtual&AugmentedReality

5 DigitalTwins

6

Blockchain

7ConversationalSystems

8MeshApp&ServiceArchitecture

9DigitalTechnologyPlatforms

10ConversationalSystems

Intelligent

Digital

Mesh

1Virality / vahy-ral-i-tee

Example:WECHAT

China Some learnings

Mobile commerce

Social commerce Entertainmerce

2AI & Conversational

Example:AmazonALEXA

Example:AmazonGo

Albert Heijn HIKU

550 % growth of customers

Delivered 112.000 kg bananas, 186.000 Liter milk, 91.000 kg cucumbersActive in Amersfoorte, Leusden en Soest, Utrecht, Maarssen & Almeere72 small trucks, delivery in 10-15 minutes exact time frame

100 Million € Invest by NMP Capital

3Virtual reality

Virtual Mirror

4The networked marketplaceWorld wide marketplace

Market share Amazon in Germany

5Battle for the last mile

Example:AmazonPrimeAir

6Wrap up

Streamlining decision journey

Wrap upMarketplaces vs. Owned Commerce

• Cons of Marketplaces Marketplace Fees• Getting Lost in the Crowd• No Branding• No Customer Acquisition

Impact on platform

Trends and ModelsTrends• M-Commerce• Customer Centric approach• IoT• Big Data Analysis• Chatbots / Personalization• Social Customer Care• Subscriptions• Zero Friction (fast and easy)• …

Models• Modular / MSA• Integration types• Tightlyintegrated(legacy)• Loosley Coupled(legacy)• Decoupledà fromlegacyas

wellasfromfront-end• Headless• Scalable

Engagement vs. Commerce

Engagement vs CommerceVisionContentneedstoberelevantàFromseparateproductandcontenttoseamlesscontentandcommerceexperienceàFrominformationtosegmentationtopersonalizationtorecommendation

Interactionneedstobemoreinteractive(proactivevsreactive=customerdriving)

Commerceisaservice

Thank you for the attention