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Vortrag'Alexandra'den'Heijer' 7.'Februar'2014':'für'Universität'StuBgart'
hBp://www.managingtheuniversitycampus.nl' 1'
Universität'StuBgart,'Deutschland'7.'Februar'2014'
Der Campus der Zukunft ist eine Stadt Management der Campusentwicklung
Dr. ir. Alexandra den Heijer
Associate Professor Faculty of Architecture, Delft University of Technology (TU Delft), Netherlands
CONTENT 1. Vision der Management der Campusentwicklung (THEORIE)
Vision on managing the university campus (THEORY)
2. Trends die den Campus der Zukunft formen (PRAXIS) Trends that shape the campus of the future (PRACTICE)
3. Die “Univer-city” (STRATEGIE)
The “Univer-city” (STRATEGY)
CONTENT 1. Vision der Management der Campusentwicklung (THEORIE)
Vision on managing the university campus (THEORY)
The campus is a key asset in “the (global) Battle for Brains”
Ein$guter$Gebäudebestand$(Arbeits2$und$Lernumfeld)$$
ist$a8rak:v$für$Talente,$$
ein$schlechter$kann$sie$abschrecken.$$$
Why study abroad? Reasons (not) to go'
reasons'to'go'
1. academic'reputaMon ' '25%':'professors,'programme,''teaching'method,'rankings'''''
2. country'/'city'/'culture '24%''''
3. career'development ' '18%':'employability,'learning'the'language,''personal/intercultural'relaMons'''''
4. university'services ' '17%'
5. social'life ' ' ' '11%':'quality'of'life,'friends,'love''
reasons'not'to'go'
1. academic'reputaMon ' ' '58%':'English'language'skills'of'staff,''workload'
2. city'/'culture' ' ' ' '18%':'lack'of'integraMon'
3. social'life ' ' ' ' '10%':'lack'of'organised'events'
4. university'services ' ' '10%'
source:'European'study'choice'plaVorm'“Study'Portals”'(2012)'
Vortrag'Alexandra'den'Heijer' 7.'Februar'2014':'für'Universität'StuBgart'
hBp://www.managingtheuniversitycampus.nl' 2'
proposition (PhD defence)
Each university goal can be frustrated by the physical campus
Jedes Ziel einer Hochschule oder Universität kann durch die baulichen Gegebenheiten des Campus konterkariert werden.
competitive advantage
Wettbewerbs-
fähigkeit
productivity
Produktivität
profitability
Profitabilität
sustainable development
nachhaltige Entwicklung
Performance'Kriterien'Universität'
proposiMon:''each'campus'decision''
posiMvely'or'negaMvely'affects'these'4'performance'criteria.'
Ziel'für'die'Universitäten'ist'die'Campus'Strategie'zu'finden'die'
opMmal'beitragt'zu'alle'„performance'kriterien“'
''
POPULATION - students - academics - support staff
RANKINGS - quality of output - reputation - patents - citations
FOOTPRINT - energy use
- m2 per student - m2 per employee
COST / BENEFITS capital costs
- maintenance costs - market value
- benefits per m2
The campus is a key asset in “the Battle for Brains”
for global competition in attracting talent
for productivity – quantity and quality of output for profitability – most effective way to spend budget
for sustainable development – m2 / user
Radical change working population in OECD countries Urban economy more dependent on universities
(%)'
services'
industry'
knowledge'
0'
25'
50'
75'
100'
1800' 1850' 1900' 1950' 2000'
agriculture'
Year'
competitive advantage
Wettbewerbs-
fähigkeit
productivity
Produktivität
profitability
Profitabilität
sustainable development
nachhaltige Entwicklung
Performance'Kriterien'Univer:City'
similar'performance'criteria''for'the'univer:city'
CITY POPULATION - students - knowledge workers - visitors - entrepreneurs
ATTRACTIVE CITY - quality of life - culture - housing
SHARED SPACE - density of m2
- density of people: lively city
URBAN ECONOMY - related businesses
- start-ups - purchasing power
population
Ziel'für'Universitäten'/'Stadt''ist'die'Strategie'zu'finden'die'
opMmal'beitragt'zu'alle'„performance'kriterien“'
''
Stadt
Campus
History of the campus and the city
Stadt
Campus
Stadt Gebäude
buildings
Gebäuden
Gebäude
1. - bis 1930 - kleine Universitäten, für die Elite - Campus = Stadt
2. - zwischen 1950 and 1990 - viel mehr Studierende, Sicherheit Labs - Campus neben der Stadt
Stadt Gebäuden
Gebäuden
Campus
Gebäuden
3. - 2000 - größere Stadt umgebt Campus - what’s next?
4. - 21st Jahrhundert – neue Möglichkeiten - (a) integrieren Campus und Stadt? - (b) Campus wie ein neue Stadt?
Quelle: Managing the university campus (Den Heijer, 2011)
Vortrag'Alexandra'den'Heijer' 7.'Februar'2014':'für'Universität'StuBgart'
hBp://www.managingtheuniversitycampus.nl' 3'
0 5 10km
Amsterdam
Enschede
Eindhoven
DelftGroningen Nijmegen
Maastricht Leiden
Tilburg RotterdamWageningenUtrecht
source:'Harald'Mooij'
Challenges are the same in many countries...
The European campus is a key asset in “the (global) Battle for Brains”'
European)campus)as)an)enabler)for)Europe)2020'
1. UniversiMes'as'economic'growth'engines:'“place'maBers”'
2. Europe’s'knowledge'economy'accommodated'in'cultural'heritage'buildings'
3. European'“univer:ciMes”'are'considered'aBracMve'places'to'live,'work,'be...'
European)campus)as)a)disabler)for)Europe)2020'
1. >'50%'from'1960s/70s'
2. bad'funcMonal'/'technical'state:'reinvestments'required'
3. low'uMlizaMon'rates:'high'vacancy'rates'of'offices,'laboratories,'classrooms'
4. campus'10:15%'of'total'costs'
5. negaMvely'affects'“financial'sustainability”'of'universiMes'
ERAC'network,'Brussels'October'22,'2013'Alexandra$den$Heijer$
CONTENT 1. Vision der Management der Campusentwicklung (THEORIE)
Vision on managing the university campus (THEORY)
2. Trends die den Campus der Zukunft formen (PRAXIS) Trends that shape the campus of the future (PRACTICE)
proposition (PhD defence)
The campus of the future is a city
Der Campus der Zukunft ist eine Stadt.
PROGRAMM für den Campus der Zukunft
ACADEMIC: EDUCATION &
RESEARCH
RETAIL & LEISURE
RELATED BUSINESS
RESIDENTIAL
INFRASTRUCTURE
• ACADEMISCH Klassenzimmer, Büros, Hörsäle Laboratorien, Bibliothek, ...
• WOHNEN Studentenwohnungen, Hotels, ..
• UNTERNEHMEN neue Unternehmen, Industry, ...
• FREIZEITANGEBOT Sport, Kultur, Kaffee, ...
• INFRASTRUKTUR
Vortrag'Alexandra'den'Heijer' 7.'Februar'2014':'für'Universität'StuBgart'
hBp://www.managingtheuniversitycampus.nl' 4'
ACADEMIC: EDUCATION &
RESEARCH
RETAIL & LEISURE
RELATED BUSINESS
RESIDENTIAL
INFRASTRUCTURE
Academisch: Bildung & Forschung
Arbeitsplätze Laboratorien Hörsäle
Campus der Zukunft: - flexibele akademische Arbeitsplatz ! < 20% Arbeitzplätze benutzt jeden Tag
Campus der Zukunft: - transparency of processes to inspire and learn from each other
Campus der Zukunft: - transparency of processes: to support image of faculties and university
Campus der Zukunft: - sustainable solutions - CO2 neutrale Campus (photo: Wageningen)
Vortrag'Alexandra'den'Heijer' 7.'Februar'2014':'für'Universität'StuBgart'
hBp://www.managingtheuniversitycampus.nl' 5'
Campus der Zukunft: - shared laboratories and other expensive facilities
Campus der Zukunft: - intensive and flexible use of high quality facilities
SMmulate'social'interacMon'&'intellectual'interacMon' From literature: what generates innovation?'
1. Interaction – between academic ‘acquaintances’ from different scientific backgrounds – is better than ‘academic friends’ or ‘academic family’ (analogy: genetics)
2. Serendipity as innovation motor – new ideas by accident, unplanned interaction
3. The physical presence of people is essential to universities – ‘meeting of minds’
4. “No clicks without bricks” – no world-class university can be entirely virtual
5. Informal meetings: build trust (biology matters) – (espresso) bars, public space, social media contribute to that
6. Importance of place attachment ! 2nd home for international community – ‘feeling at home’ will make knowledge workers stay (1st house, 1st child)
more'info:'researcher'Salome'BenMnck'–'see'hBp://managingtheuniversitycampus.nl''
students'and'academic'staff'sharing'workspace'!''reducing'the'footprint,'improving'interacMon'
Studentenwohnheim Studentenwohnungen Hotels
Leisure: Freizeitangebot Sport Kultur Kaffee
Vortrag'Alexandra'den'Heijer' 7.'Februar'2014':'für'Universität'StuBgart'
hBp://www.managingtheuniversitycampus.nl' 6'
photos: DUWO
Ziel:'“Community'building”'Campus der Zukunft: Studentenwohnheim
image: DUWO student housing
(PhD) Studentenwohnungen – neues Leben für altes Gebäude (photo DUWO)
Campus der Zukunft: - mehr Qualität, weniger Quantität - neues Leben für altes Gebäude
(photo: Maastricht)
Campus der Zukunft: - begegnungsraum / öffentlicher Raum (photo: Delft)
Vortrag'Alexandra'den'Heijer' 7.'Februar'2014':'für'Universität'StuBgart'
hBp://www.managingtheuniversitycampus.nl' 7'
privates'/'persönliches'Territorium'!'öffentlicher'Raum'
luchtfoto gebouw
Akademische “Start-ups” Junge Unternehmen Firmengründungen
Campussen of clusters
" Where are technology campuses located? 40 cases " What can we learn from their strategies?
North'America'
Asia:Pacific'
Europe'
UniversiMes'as'urban'growth'engines'
more'info:'researcher'Flavia'Curvelo'Magdaniel'–'see'hBp://managingtheuniversitycampus.nl''
Technology'campuses'" When and where did technology campuses emerge? " In which historical context (technological developments)?
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more'info:'researcher'Flavia'Curvelo'Magdaniel'–'see'hBp://managingtheuniversitycampus.nl''
Vortrag'Alexandra'den'Heijer' 7.'Februar'2014':'für'Universität'StuBgart'
hBp://www.managingtheuniversitycampus.nl' 8'
Technology'campuses'&'ciMes'" Spatial relationships between technology campuses and their hosting cities?
Equals'8%'
Touches'36%'
Overlaps'13%'
Contains'28%'
Disjoints'15%'
more'info:'researcher'Flavia'Curvelo'Magdaniel'–'see'hBp://managingtheuniversitycampus.nl''
CONTENT 1. Vision der Management der Campusentwicklung (THEORIE)
Vision on managing the university campus (THEORY)
2. Trends die den Campus der Zukunft formen (PRAXIS) Trends that shape the campus of the future (PRACTICE)
3. Die “Univer-city” (STRATEGIE)
The “Univer-city” (STRATEGY)
Campus der Zukunft: “Univer-City”
(photo Groningen)
Reducing'm2,'but'improving…''' ' 'Quality'of'life'(campus'&'city)'
1970'
Faculty'of''Architecture,'TU'Delq'
2008'
2009'
more'info:'hBp://managingtheuniversitycampus.nl/case:bk:city'
Vortrag'Alexandra'den'Heijer' 7.'Februar'2014':'für'Universität'StuBgart'
hBp://www.managingtheuniversitycampus.nl' 9'
InternaMonal'references:': 'Heidelberg': 'Uppsala': 'Sorbonne'/'Paris': 'Glasgow': 'Gent'
Uppsala,'Sweden'
Paris,'France' Heidelberg,'Germany'
Glasgow,'UK'
(die Anforderungen an) das Gebäudeprogramm der Univer-city:
“To share or not to be…” (“Teilen oder verschwinden”?)
ORGANISATIONAL LEVELS / potential partners for shared use, management and/or ownership global continental national regional local university faculty department section individual
world Europe Netherlands region city campus building zone subzone place PHYSICAL SCALES / resources to accommodate the required campus functions
ACADEMIC FUNCTIONS • EDUCATION & RESEARCH
RESIDENTIAL FUNCTIONS
RETAIL & LEISURE FUNCTIONS
RELATED BUSINESS FUNCTIONS
INFRASTRUCTURE FUNCTIONS
mod
els
for s
hare
d us
e/m
anag
emen
t/ow
ners
hip
with
inte
rnal
pa
rtne
rs o
n ca
mpu
s
mod
els
for s
hare
d us
e/m
anag
emen
t/ow
ners
hip
with
ext
erna
l pa
rtne
rs o
n ca
mpu
s
Der Campus ist ein Netzwerk luchVoto'campus'
Der Campus der Zukunft ist eine Stadt Die Stadt der Zukunft ist einen Campus (Univer-City)
1. use heritage for branding – students* become tourists 2. reduce the footprint – densily populated areas contribute to innovation 3. less private, more public use of space – showcase, open, 24/7 access 4. ‘urban meeting rooms’ – to merge urban and university communities 5. regional alignment – planning in a public-private network
* and other knowledge workers'
Campus of the future is a sustainable knowledge city
designed & managed for shared use and ownership
there is (much) more to gain than to loose
Propositions
Der Campus der Zukunft is eine nachhaltige Wissensstadt
entworfen und verwaltet für
geteilte Nutzung und geteiltes Eigentum
es gibt (viel) mehr zu
gewinnen als zu verlieren
Vortrag'Alexandra'den'Heijer' 7.'Februar'2014':'für'Universität'StuBgart'
hBp://www.managingtheuniversitycampus.nl' 10'
Follow me on Twitter: @alexandra_dh
für Forschung und Buch
“Managing the university campus”: http://managingtheuniversitycampus.nl
(DOWNLOADS für hand-out)
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