die tools für für den marketing experten von morgen
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Die Tools für für den Marketing Experten von MorgenProdukt Innovationen & Live Demo
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Bereit für IOT & Mobile
Orion Next Generation Architektur
JETZT - 2016
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20m/Std. < 5 Sekunden
< 60 Sekunden
Volumen der Aktivitäten
Reaktionszeit der Trigger
Batch Kampagnen
Orion Skalierbarkeit
Roadmap Themen 2016
Analytics & InsightsNext Gen
Account Based Marketing
VerbessertesEnterpriseErlebnis
Mobile Engagement
Nutzererlebnis für Marketingexperten
PredictiveContent
Nutzererlebnis für Marketingexperten
• Innovation bei den Kernfunktionen
• Verbesserungen bei der Effektivität und Benutzerfreundlichkeit
• Einfach angenehm
Neu gestaltetes E-Mail-Erlebnis:
Vorlagen & Editor
FRÜHJAHR 2016
Email Editor 2.0
Roadshow 2016
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Marketo Proprietary and Confidential
Select and then Create
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Email Insights
Roadshow 2016
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What can you learnFilter by content,
audience, and time period
Analyze multiple workspaces
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What can you learn
Visualizations that a marketer can double click
into further
Quick scan of Engagement Metrics
Compare across time periods
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Save charts for quick reference
Share charts
Anliegen von Großunternehmen:
• Ist es skalierbar?
• Funktioniert es mit unserer derzeitigen Technologie? Lässt es sich integrieren?
• Wie sieht es mit Compliance und Sicherheit aus?
• Wie problemlos sind die Einführung, Nutzung und Wartung?
VerbessertesEnterpriseErlebnis
Audit-Trail
SOMMER 2016
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Account-Based Marketing
• Verwalten• Datenmodell mit dem Kunden
im Mittelpunkt
• Interagieren• Kunden anvisieren und pflegen
• Beobachten• Rollup-Aktivitäten• Account-based Scoring• Analytics
Account-Based Marketing
SOMMER 2016
Demo Account-Based Marketing
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