präsentation better business day in lindau von impuls360
Post on 29-Jul-2015
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144.000.000.000 E-Mails werden täglich verschickt. 2.2 Milliarden-Menschen nutzen E-Mail-Clients. 61% aller E-Mails werden von den Empfängern als nutzlos empfunden; 68,8% aller Emails sind SPAM.
Quelle: Pindom 2012
28.05.14 Russmedia Digital GmbH / Verkaufshandbuch Vorarlberg 4
3.714x Erhält ein Amerikanischer Teenager zwischen 13 und 17 Jahren eine Textnachricht pro Monat, das sind bei einem 16 Stunden Tag sieben bis acht Nachrichten pro Stunde.
Google Consumer BarometerSource: The Consum er Barom eter is brought to you by TNS, IAB and Google. Design and developm ent by CLEVER FRANKE
49%
74%
28%
60%63%
83%
62%
27%
37%
20%
46%
27%24%
42%
49%
74%
24%
61% 62%
90%
45%
32%
47%
20%
53%
35%
29% 31%
Germ any - % of purchasers who did research online before purchasingGerm any - % of purchasers who did research online before purchasing offlineAustria - % of purchasers who did research online before purchasingAustria - % of purchasers who did research online before purchasing offline
Retail T echnology Groceries &Healthcare
Automotive Media &Entertainment
T ravel Finance & RealEstate
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Base: People who purchased the product/servi ce and are part of the onl ine population
Google Consumer BarometerSource: The Consum er Barom eter is brought to you by TNS, IAB and Google. Design and developm ent by CLEVER FRANKE
15%
40%
15%
48%
Germ any - % of people using a tabletGerm any - % of people using a sm artphoneAustria - % of people using a tabletAustria - % of people using a sm artphone
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Base: the total population
28.05.14 Russmedia Digital GmbH / Verkaufshandbuch Vorarlberg 14
20% Greifen nach dem Sex sofort zum Handy, hingegen nur noch 10 Prozent zur Zigarette.
28.05.14 Russmedia Digital GmbH / Verkaufshandbuch Vorarlberg 9
68% Aller Handybesitzer leiden unter eingebildeten Vibrationsalarm. Sie erleben dieses Phänomen einmal pro Woche.
Google Consumer BarometerSource: The Consum er Barom eter is brought to you by TNS, IAB and Google. Design and developm ent by CLEVER FRANKE
37%
64%
42%
73%
Germ any - % of people who th ink the placem ent of a brand on the search resu lt page reflects the im portance of the brandGerm any - % of people who th ink search resu lts with local in form ation are m ore relevantAustria - % of people who th ink the placem ent of a brand on the search resu lt page reflects the im portance of the brandAustria - % of people who th ink search resu lts with local in form ation are m ore relevant
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Base: the onl ine population
www.impuls360.atGeorg Burtscher // georg.burtscher@russmedia.com // @georgburtscher
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