ruckus 2014
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RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Ruckus Wireless
Enterprise solutions
Christian Gimpel
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The Post-PC Era…
Medicalinstruments
e-Readers
SmartPhones
Tablets
Ultrabooks Environmentalcontrol systems
Point of salesystems
2010 2016694M
2.8B
874M
1.1B
Ethernetdevices
Wi-Fidevices
Source: iSuppli 2012
A WORLD GOING Wi-Fi
220%
65%
Annual Unit Shipments
Projectors
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More traffic per user
14,275MB30 MB 1050MB
Potential Data Traffic Growth from Single User
▪ All Wi-Fi enabled devices
▪ More devices on the network
▪ More latency sensitive multimedia
▪ More bandwidth hungry applications
▪ More interference
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1 Interference
3 Flexibilityand Scale
2 CapacityConstraints
More is Killing WiFi
User and device density,
usable throughput
Product and management
solutions for any network
Dropped packets,
low data rates
MOREUSERS
MOREDEVICES
MORETRAFFIC
MOREVIDEO
M O R E
H O
T S P O
T S
MORENOISE
MORE APPLICATIONS
Indus try Challenges!
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Source: Gartner, 2012
$9.7B
$3.7B
Worldwide Wi-Fi
Equipment Spend
Enterprise Wi-Fi
2011
2016
Service Provider Wi-Fi
$.3
$2.8
$6.9
$3.4
CAGR
15%
CAGR
57%
Opportunity Abounds
Source: Infonetics, 2012
INTRO TO RUCKUS WIRELESS5
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Growing Share in the Enterprise
North AmericanWLAN Market Share (1Q13)(based on unit shipments)
45.8%
32.6%
15.4%
6.2%
Cisco
Aruba
Ruckus
Others
EMEA
WLAN Market Share (1Q13)(based on unit shipments)
46.6%
34.6%
7.5%
11.3%
CiscoOthers
Ruckus
Aruba
Cisco 47.4%
Aruba 7.9%
Ruckus 7.1%
Others 37.6%
4Q12PREVIOUS QTR
Cisco 50.0%
Aruba 15.4%
Ruckus 6.0%
Others 28.6%
4Q12PREVIOUS QTR
DELLORO WLAN REPORT: 1Q136
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Taking Share Outdoors (We can’t say ―dominating‖)
DELLORO WLAN REPORT: 1Q137
WORLDWIDEWLAN Market Share (1Q13)
(based on outdoor unit shipments)
20.8%
Ruckus
30.4%
17.8%
Cisco
Ericsson
31%Others
Cisco 43.9%
Ericsson 14.4%
Ruckus 18.8%
Others 22.9%
4Q12PREVIOUS QTR
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Enterprise WLAN Leadership
Cisco
Ruckus has a strong history of
internal innovation, from the
pioneering of wireless IPTV transport
technology to various advances in
antenna technology, including being
an industry pioneering of adaptive
antenna arrays and many other
advanced RF functionalities. The
company continues to add to and
redefine its value proposition.
“
”
2013/2014
MarketScape Report
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Ruckus Enterprise Solutions
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oPervasive high-capacity network performance requirement
oBYOD (majority of enterprises now) and neutral hostoCost efficiency
Key Enterprise Considerations
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Enterprise Wireless Challenges
Reliable Connectivity
in the face of...
o High client counts and density
o Widely varying device capabilities
o Interference (own and other)
Additive Services
o BYOD
o Locationo Analytics
The influx of mobile devices poses two primary challenges:
2
1
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Ruckus DAN
Next Generation Wireless
o BeamFlex+
o ChannelFly
o SmartCast
o Airtime Fairnesso Load Balancing
Ruckus Solutions
o Zero-IT Onboarding
o Smart Positioning
o SCI Analytics
Our Device Agnostic Network (DAN) framework combines reliable
network performance and essential BYOD features in a single solution
2
1
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Next Generation Wi-Fi Today
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Advanced
per-user
security
14
Technology Breakthroughs
INTRO TO RUCKUS WIRELESS – GOLDMAN
Adaptive
antenna
technology
Precision
per-user
per-traffic classQoS
Self-provisioning
self-optimizing
high speedwireless backbone
MESHING
SmartMesh ADAPTIVE
ANTENNAS
Beamflex
QOS
SmartCast SECURITY
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BeamFlex+
RUCKUS PROPRIETARY AND CONFIDENTIAL
Ruckus BeamFlex+
Per-packet adaptive antenna selects the best
antenna pattern(s) for each client
Improves SNR, range, and capacity
Patented and unique to Ruckus
Works at the same time as spatial
multiplexing and TxBF
9 dB of signal gain and 15 dB of signal
rejection
Works with all clients, stationary or in
motion
Ruckus also supports standards-based
TxBF
✗Proprietary form of implicit TxBF
✗Sacrifices spatial streams to use TxBF
✗Does not work with mobile clients
✗Implicit TxBF does not work well
(especially without client calibration)
✗Real-world tests show no benefit
C-Vendor ClientLink
✗Relies on client support for calibration
and feedback, but few clients support it
✗Max theoretical gain is 3-5 dB
✗Sacrifices spatial streams to use TxBF
✗Static polarization can’t adapt to client
changes
Standards-based TxBF
X-Vendor Arrays
✗With up to 16 radios, co-located radioscause significant self-interference
✗ Antennas are static—fixed patterns
✗Clients circling the array roam across
IAPs
✗ Advertised directional gain, but omni
coverage in real surveys
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SmartCast
Ruckus SmartCast Custom traffic classifier
identifies data, voice, andvideo traffic to differentiate
application types and
requirements
Custom scheduler delivers
balanced airtime fairness
Ruckus RF optimizations
maximize reliability andnetwork capacity
Fully automated, no user
configuration necessary
AIRTIME FAIRNESS
Aruba Cisco RuckusHP Meraki*
Software
QueuesVOICE
VIDEO
BEST EFFORT
BACKGROUND
VOICE
VIDEO
BEST EFFORT
BACKGROUND
VOICE
VIDEO
BEST EFFORT
BACKGROUND
C L I E N T 1
C L I E N T 2
C L I E N T X
Weighted round robin
across different clients
(based on airtime and
throughput potential)
Scheduler
Strict priority
across traffic
classes
Configurable
rate limits
101001Best Effort
Voice
Video
Flow Classifier Shared
Hardware
Queue
VOICE
VIDEO
BEST EFFORT
BACKGROUND
Ruckus algorithms
for data rate and
antenna adaptation
One packetat a time
Retries go back to head
of software queue foreach client (no head of
line blocking)
Consistent client throughputUneven client throughput Could not support all clients
RUCKUS PROPRIETARY AND CONFIDENTIAL
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SmartMesh
RUCKUS PROPRIETARY AND CONFIDENTIAL
Ruckus SmartMesh
oEliminates Ethernet cable to every AP
oUses RF signal routing to determine bestpaths to client and between mesh nodes
o Only mesh system that avoids interference
o Uses high-gain, long-range smart antennasto minimize hops, improve performance
oDeploys in half the time, half the cost
of conventional WLANs
oSimple, simple, simple to configure/manage
Half the Cost
Half the Time
3X the Performance
First Intelligent, Centralized WLAN Mesh Solution for 802.11n and 802.11g
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Product Flexibility
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o Standalone or centrally-managed APs
o
Mesh or hardwire mesh APso Option for centralized or remote controllers
oRemote Wi-Fi management over WAN
o Seamless integration with security services
o Distributed controller-less data flow for APs
Flexible Deployment Options
One Location,
Multiple APs
Multiple Locations,
One AP
Multiple Locations,
Multiple APs
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Extensive Smart Wi-Fi Portfolio
Entry level
802.11n3X3, 3-stream
dual-band 802.11n
Mid-range
dual band
MIDRANGEHIGH END
Enterprise
dual-band
LOW END
Wi-Fi
wall switch
INDOOR
6 to 50 Aps
SME
50 to 500 APs
Mid-range
50 to 1000 APs
High end
Up to 10K APs
SP Gateway platform
MANAGEMENT
Strand mount
802.11n
Dual-band
AC powered
Small cell + Wi-Fi Point to point and
multipoint bridges
OUTDOOR
Wi-Fi
wall switch
High End
802.11n
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RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Ruckus Enterprise Solutions
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Healthcare
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What’s Driving Wireless in Healthcare?
▪ Mission: Improving and speeding patient care▪ Goal: Creating the paperless hospital
All while trying to manage costs
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Convergence of IT withmedical applicationsoEMR/EHR
oBCMA, carts
o Infusion pumps
oVoIP (nurse call, nursing
orders)
oTelemetry and bedside
monitoring
o
Location servicesoPositive patient ID
oMedication administration
Where’s the Market Going?
Performance demands forcritical applicationsoNo coverage holes
oVoice and video support
oQuality of service is critical
o Interference negatively
effects both performance
and coverage
More and more devices and applications depend on Wi-Fi
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oElectronic Health Record(EHR) application drives
business operationsoFrom front desk to doctors and
everyone in between
oDesigned to rely on consistent
network connectivity
oEHR killers
oSpotty wireless coverage
o
Clumsy roaming between accesspoints
o Insufficient bandwidth
oNeed secure 802.1x to meet
HIPAA requirements
The Paperless HospitalWireless is Now…Not Tomorrow
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Consistent Performance Matters Most
PDAs,
Tablet PCs,
CoWs,
IP phones,
Voice Badges
Mbps
Dropped connections have significant impacton patient care and business operations
Doctors on the Move…
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Momentum in Healthcare
P H I L I P P I N E S
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EducationPrimary & Universities
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o Anywhere, anytime collaborationo in class, across campus, global
o Interactive classrooms / learning
o BYOD
o Web-based applications
o Explosion of Wi-Fi capable devices
o Cost pressures
oNo new cabling
oOperational improvements
o Expectations of students, faculty and
staff
What’s Driving Wireless in Higher Ed?
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o Interactive classrooms / learningo BYOD and 1:1 initiatives
o Educational applications and digital
content
oRemote collaboration / learning
oClassroom management
oStudent information systems
o Intuitive and easy-to-use devices for
younger learners
o
Cost pressuresoNo new cabling
oOperational improvements
o Expectations of students, teachers,
staff and parents
What’s Driving Wireless in K-12?
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o Higher speeds (802.11n)
o Lower TCO
o More reliable connectivity
o Simplified security, especially BYOD
o Better enable high density environments
o No new cabling
o Complete indoor/outdoor coverage – with fewer AP’s
o Operate with minimal IT staff support
o Enable differentiated service/access by user and device
o Flexible deployment options
Educators Wi-Fi Top 10 List
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Hospitality
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o Faster more reliable Wi-Fi
Services at lower overall cost
o Fewer Access Points
o Everywhere coverage
o Stable and Strong Enough for
Multimedia
o IP Based Videoo VoIP
o PoS Terminals
o Wi-Fi can be a deal breaker
What’s Driving Wireless Hospitality?
▪ Wi-Fi in no longer just another amenity forhotels, it’s a prerequisite for doing business
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Why do Great Hotels Choose Ruckus?
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High Density
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What’s Driving Wireless in Transportation
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o
Overwhelming customer demand andexpectation
oCarrier offload requirements
o Availability of service-oriented
applications
oNavigation / location-based servicesoReal time schedules / delay notification
o Travel planning
o Fare information
o Security applications / Emergency call
o Operational applications
oVideo Security
oDigital Signage
oController applications
oEquipment maintenance
What s Driving Wireless in Transportation
Hubs and Other High Density Venues?
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Critical Wi-Fi Requirements
AP
o Mesh-enabled – no newcabling
o Consistent, reliable
connections
o Higher speeds (802.11n)
o Lower TCO
o Minimal IT staff support
requirements
o Flexible deployment options
Support for high
user density
Great interferencemanagement
Ubiquitous
coverage
Differentiatedservice/ access by
user and device
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Locations that need capacity
Demand density by venue, average busy-hour Mbps per 10 m2
Source: Ruckus experience
0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8
house
MDU
retailer S
retailer L
hotel
school
high street
convention
mall
hospital
office
airport
stationstadium
LTE small cell (~0.04) 802.11n (>0.8) Supplydensity
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Dealing With Density
Dual-band
802.11n
• Steers clients to 5GHz bywithholding probe and auth
responses on 2.4GHz
• Doesn’t steer clients below RSSI
threshold set per WLAN
• Client table in each AP tracks• Client probe requests per band
• Avg. RSSI per band over last minute
• Dual band support
• Table checked before responding
to client
After Band Steering
5GHz – 14 (82%)2.4GHz – 3 (18%)
Band Steering for High Capacity Environments
Before Band Steering
5GHz – 3 (18%)2.4GHz – 14 (82%)
2.4 Ghz
5.0 Ghz
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3G/4G Offload
oWi-Fi provides critical offload capacity for 3G/4G
services
oRequires secure backhaul to mobile core
oIndustry focus on Trusted WLAN Access per
3GPP release 11 (802.1x/EAP based)
oFully supported on the SmartCell Gateway 200
EMS
Mobile Packet Core
Wi-Fi Radio Access Network (RAN)
SmartCellGateway 200
(Gn/S2a
3G/LTE RANSGSN/S-GW
GGSN/P-GW
PCRF AAAHLR
Charging
MetroNetwork
(Gn/S5
Client(UE)
Internet
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Warehouses
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What s Driving Warehouse Wireless?
▪ Mission: Meet higher performance expectations withfewer resources
▪ Goal: 100% accurate and on-time delivery
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Warehouse/Logistics Wi-Fi Needs
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Diverse Application RequirementsoTraditional AIDC terminals and mobile computers.
oVoice prompted data collection.
oVoWLAN / PTT
oConstant data stream devices on the RF network. i.e. barcode label printers – operating in either ―on -demand‖ or
―batch‖ modes.
o Indoor and outdoor coverage
Warehouses: Application Driven
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Live Warehouse Results
45
Leading Vendor
Ruckus delivered:
• Much larger coverage area
• Approximately 6dB more
signal strength
Easier to install and manage
Fewer APs for larger areas
Better Application Performance
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RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
LOOK WHO’S CAUSING A RUCKUS
How Does Ruckus Compare?
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Independent Test Results
Percentage of Vendor Test Wins(87 tests)
Industry’s First 3x3:3 802.11n Competitive Testing
66%14%
12%
2%
6%
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49
Making a BIG Difference
RUCKUS PROPRIETARY AND CONFIDENTIAL
Measurements Based on Real-World Customer Production WiFi Network
AFTER BEAMFORMING
4 Cisco 1200 APs
2 Ruckus 7363 APs
Green is good, grey is bad
N O T E
BEFORE BEAMFORMING
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Strong Customer / Partner Base
HOSPIT LITY
EDUC TION
PUBLIC VENUES
Beijing CapitalInternational Airport
HE LTHC RE
W REHOUSING
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Smart Wi-Fi Pervades…
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Thanks.
Questions?
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