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DETAIL-BRANCHEN
Prioriteringer og muligheder med Google AdWords / Analytics
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HVEM ER ANDREAS SOLGAARD?
• Flink fyr
• Partner i Beruf
• Digital kampagne-specialist
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HVEM ER ?Digitale kampagner:Opsætning og optimering
Hjemmesider i WordPress:Design og udvikling
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youtube.com/watch?v=UwQhK4U-N2k
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GOOGLE SERVICES MED MERE END 1 MILLIARD BRUGERE
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Thinkwithgoogle.com/collections/micromoments-guide.html
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Husk Shopping-annoncer
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Google Shopping er nu også i Danmark
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SPOR ADWORDS-RESULTATER:PÅ TVÆRS AF ENHEDER
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Men…
9 ud af 10 køb sker stadig i fysiske butikker i Skandinavien **
* http://www.dibspayment.com/sites/corp/files/files/SE/NEH_SE_2015_web.pdf?_ga=1.92813338.683699179.1470655260** https://www.statista.com/statistics/379145/e-commerce-share-of-retail-sales-in-sweden/
42% af svenskere siger de har købt et produkt via deres mobil– og tallet stiger hastigt *
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Nyhed i Danmark:
’Store Visits’
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https://storage.googleapis.com/think-v2-emea/v2/0dd36_retail-marketing-beacon-technology.pdf
’Beacon’ teknologi
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SPOR ADWORDS-RESULTATER:GOOGLE ANALYTICS
• Primært: Udvidet e-handelssporing
• Sekundært: Mikrokonverteringer
• Konverteringsstier / afledte konverteringer
• Attribution
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https://storage.googleapis.com/think-v2-emea/v2/0aa24_0aa24_mobile-retail-apps-and-sites-designing-better-experience-for-shoppers.pdf
BRUG GOOGLES INDSIGTER
• Thinkwithgoogle.com/nordics
• Google Trends
• AdWords Søgeordsplanlægning
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SPØRGSMÅL?
Kontakt Andreas Solgaard fra Beruf (22 48 20 02 / [email protected])
Modtag Berufs nyhedsbrev
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