Download - Facebook Content is Queen
![Page 1: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/1.jpg)
Content is Queen!
SOMshare, Zürich, 05.07.2012
![Page 2: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/2.jpg)
![Page 3: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/3.jpg)
FRAGESTELLUNG
![Page 4: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/4.jpg)
PROBLEM MENGE
![Page 5: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/5.jpg)
PROBLEM SICHTBARKEIT
![Page 6: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/6.jpg)
GRUND EDGE RANK
![Page 7: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/7.jpg)
KONKLUSION
Die Queen muss
attraktiv und
beliebt sein,
damit sie unter
das Volk kommt!
![Page 8: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/8.jpg)
LÖSUNGEN
![Page 9: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/9.jpg)
LÖSUNG FOTOS
+180%
![Page 10: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/10.jpg)
LÖSUNG VIDEOS
+60%
![Page 11: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/11.jpg)
LÖSUNG KURZFASSUNG
+60%
NO
![Page 12: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/12.jpg)
LÖSUNG AKTUALITÄT
![Page 13: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/13.jpg)
LÖSUNG INTELLIGENZ
>200%
![Page 14: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/14.jpg)
LÖSUNG INVOLVIERUNG
![Page 15: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/15.jpg)
LÖSUNG FRAGEN
![Page 16: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/16.jpg)
LÖSUNG FUN
![Page 17: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/17.jpg)
LÖSUNG VARIATION
![Page 18: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/18.jpg)
EFFEKT
> Interaktion
=
> EdgeRank
=
> Reichweite
![Page 19: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/19.jpg)
PROBLEM REICHWEITE
![Page 20: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/20.jpg)
HILFESTELLUNG
![Page 21: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/21.jpg)
LÖSUNGEN
![Page 22: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/22.jpg)
LÖSUNG VERSTÄRKUNG
![Page 23: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/23.jpg)
LÖSUNG ADS
![Page 24: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/24.jpg)
LÖSUNG PROMOTED POSTS
![Page 25: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/25.jpg)
LÖSUNG PROMOTED POSTS
Für Seiten mit > als 400 und < 100k Fans
Nur im Newsfeed sichtbar, nicht im
Werbebereich.
Nur für Beiträge mit einem max. Alter von
3 Tagen.
Abrechnung nur über private Accounts,
nicht über Business-Accounts, nur gegen
Kreditkarte oder PayPal
![Page 26: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/26.jpg)
LÖSUNG STORY ADS
![Page 27: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/27.jpg)
LÖSUNG STORY ADS
Für alle Seiten möglich
Verschiedene Ads Typen (CPC & CPM)
Sichtbarkeit wählbar: Newsfeed,
Werbebereich, Desktop, Mobile
Frei wählbare Zielgruppe (Fans, Freunde
von Fans, freie Selektion)
Möglichkeit mit Dark Posts zu arbeiten
Abrechnung über alle Accounts möglich
![Page 28: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/28.jpg)
KONKLUSION
![Page 29: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/29.jpg)
Danke für Ihre
Aufmerksamkeit!
![Page 30: Facebook Content is Queen](https://reader033.vdokument.com/reader033/viewer/2022052506/5579de82d8b42aa54d8b47fc/html5/thumbnails/30.jpg)
Weidlistrasse 10 Telefon +41 52 366 22 93
CH-8356 Ettenhausen Mobile +41 79 431 04 81
[email protected] http://facebook.com/thomashutterblog
www.hutter-consult.com http://twitter.com/thomashutter
Bildquelle: istockphoto.com, lizenziert für Hutter Consult GmbH