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Executive Summary
Many Filipinos are going abroad for different purposes. They face cultural shock for theirnew environment. But we know that they are very attached with their culture, thisincludes the food they eat.
Singapore is one of the 'Four Asian Tigers' which has emerged as a rapidly growingsound economy in South-east Asia. The World Bank rated Singapore as the third bestcountry for doing business and trade. Singapore has a tropical rainforest climate with nodistinctive seasons, uniform temperature and pressure, high humidity, and abundantrainfall. All modes of transportation are also available. As we can see its strategiclocation and free trade policy, Singapore has achieved rapid growth in trade over the pastseveral decades. The price and the quality of products and goods have also contributed tothe expansion of trade in Singapore. The country enjoys one of the most open economiesfor foreign direct investment (FDI) and international trade. Economic flexibility, politicalstability and international competitiveness ensure GDP growth, which in turn leads tohigher standards of living.
Singapore actively follows a free trade policy and is focused on signing free tradeagreements. It is also part of several organizations and programs, such as the WTO,ASEAN Common Effective Preferential Tariff (CEPT) program and Asian PacificEconomic Cooperation (APEC). Some of the important free trade agreements are:Singapore is a party to the World Trade Organization (WTO), formerly known as theGeneral Agreement on Tariffs and Trade (GATT).
Since Filipino population are growing in Singaporean community. We came up with theidea to put up a PINOY AKO Filipino restaurant that will offer Filipino cuisine. It isshowcase of Philippine culture in which rattan and basketry are offered.
Raw material such as vegetable and spices are coming from Singaporean market since itis perishable and consumable. Cargo ship will take a very long time to travel for theperishable good.
In terms of advertising we will be using print media. Also partnership with Philippineembassy is one way.
In terms of shipment, online trading is available for a convenient approval of tradingrequirements such Bill of lading, commercial invoice and import licensees.
Importation of goods in Singapore is very open except for some goods .Yet by thisrestriction we can provide services for Filipinos far from us. International marketing isnot only reaching target market for them to be satisfy its about giving them a home awayfrom home.
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I. INTRODUCTION
Most Filipinos are migrating for some reasons such as earning profit for family,
doing business, and for them to have a greener pastures. In Singapore Filipinos are
cohesive and well organized. Records showed that as of May 2007, there were 87
Filipino organizations in Singapore, 19 socio-cultural, three professional, four alumni,
and 58 religious groups, which are considered vital in maintaining the camaraderie and
the unity of the Filipino community. The Philippine embassy estimated the Filipino
population in Singapore to be 130, 260, majority of them domestic workers, estimated tobe about 88,000. Of the 35,000 professionals there, 15,000 are Employment/Singapore
(E/S) pass holders and the rest are permanent residents, some of whom married to
Singaporeans or other nationals.
By these population of Filipinos, a great opportunity for PINOY AKO to put a
business at the same time to create a rapport and long term relationship with kababayan .
Filipino cuisines, Philippine portrait and entertainment will be the best offering of the
restaurant.
International marketing is not just adaptation its about providi ng the product and service
like home away from home.
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II. CULTURAL ANALYSIS
Geographical Setting
Singapore is one of the 'Four Asian Tigers' which has emerged as a rapidly
growing sound economy in South-east Asia. The World Bank rated Singapore as the third
best country for doing business and trade. The Republic of Singapore situated at the
southernmost tip of the Peninsular Malaysia lies to the north of the equator. The entire
territory of Singapore consists of the island of Singapore and sixty-four islets of which
people inhabit some of the islands. Singapore Strait separates Singapore from Indonesia
and Straits of Johor separates it from Malaysia. The diamond-shaped island is blessed
with a vast coastline of 193 kilometers. 50% of the land comprises of the urban areas
while 40% of it is covered with parklands, reservoirs, plantations and open military areas.
The main city area of Singapore is located along the shores of the Singapore
River and the entire nation is filled with high-density areas. Singapore covers an area of
699 square kilometers and is considered to be one of the most beautiful nations of the
world.
Singapore, located to the north of equator, has a tropical type of climate.
Singapore is the perfect destination for you if you wish to enjoy the sun and heat. If
sunbathing, swimming, or sailing gives you a picture of a perfect vacation, then there
would be no better match for you than this southeast nation. Under the Kppen climateclassification system, Singapore has a tropical rainforest climate with no distinctive
seasons, uniform temperature and pressure, high humidity, and abundant rainfall.
Temperatures range from 22 to 34 C (71.6 to 93.2 F). On average, the relative
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humidity is around 90% in the morning and 60% in the afternoon. During prolonged
heavy rain, relative humidity often reaches 100%. The lowest and highest temperatures
recorded in its maritime history are 19.4 C (66.9 F) and 36.0 C (96.8 F).
May and June are the hottest months, while November and December make up
the wetter monsoon season. From August to October, there is often haze, sometimes
severe enough to prompt public health warnings, due to bush fires in
neighboring Indonesia. Singapore does not observe daylight saving time or a summer
time zone change. The length of the day is nearly constant year round due to the country's
position near the equator.
About 23% of Singapore's land area consists of forest and nature reserves.
The main features of the climate of Singapore are uniform temperature and
pressure, high humidity and abundant rainfall. The geographical location and influence of
the sea exert a great impact on the weather conditions of Singapore. The eastern part of
Singapore falls under the rain shadow region and thus, receives less rainfall than the
western side.
Singapore has a multi-racial society. English, Malay, Mandarin and Tamil are the
four officiallanguages of Singapore. Malay is considered to be the national language of
the nation while people generally pay a special adherence to English for business and
working purposes. It bridges the gap between the people of different ethnic groups
residing in Singapore.
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Promotion of the global language is pursued by the government that it may help in
the development of Singapore and its integration in the Global economy. Singlish is a
popular local language and is a dialect of English.
Malay is one of the four official languages of Singapore. The country's national
anthem is sung in Malay. However, English is the language of business and
administration and is widely spoken and understood. Most Singaporeans are bilingual and
speak both their mother tongue as well as English fluently.
Population and Demographics * Filipinos
Since Filipinos are the primary target market of the PINOY AKO restaurant, the
number of Filipino population in Singapore is gathered.
The Philippine embassy estimated the Filipino population in Singapore to be 130,
260, majority of them domestic workers, estimated to be about 88,000. Of the 35,000
professionals there, 15,000 are Employment/Singapore (E/S) pass holders and the rest are
permanent residents, some of whom married to Singaporeans or other nationals.
They work in diverse areas mostly in the services sector, like banking, information
technology, air transport and health services as well as manufacturing, construction and
engineering industries.
The Philippine embassy, likewise, noted that Filipinos in Singapore are cohesive and
well organized. Records showed that as of May 2007, there were 87 Filipino
organizations in Singapore, 19 socio-cultural, three professional, four alumni, and 58
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religious groups, which are considered vital in maintaining the camaraderie and the unity
of the Filipino community.
The population of Singapore has the sixth-highest percentage of foreigners
globally. Approximately 42% of the population in Singapore is foreigners and foreigners
make up 50% of the service sector this means that one out of every two to three people in
Singapore is not Singaporean. If one were to include foreign born first generation
citizens, almost one out of every two person in Singapore would not be locally born.
The largest group of foreigners in Singapore is the Malaysian Chinese. They are
then followed
bythe Chinese fromChina, Indians fromIndia, Bangladeshis, Filipinos, Indonesians, Austr
alians ,Americans, Europeans etc. The country is also the second most densely populated
in the world after Monaco. According to government statistics, the population of
Singapore as of 2009 was 4.99 million, of whom 3.73 million were Singaporean
citizens and permanent residents (termed "Singapore Residents"). There were 3.2 millioncitizens in 2009. 74.2% of Singapore's residents are of Chinese descent, 13.4% are
of Malay descent , 9.2% are of Indian descent and 3.2% are of Caucasian or Eurasian
descent. Because Singapore did not use double-barreled classification until 2010, the
figures may not be entire accurate. For example, many Singaporeans of Chinese descent
are actually of mixed Malay or Indian descent but were simply classified as being of
Chinese descent. Starting from 2010, Singaporeans are allowed to identify themselves
using double-barreled classifications of Chinese-Indian, Chinese-Malay, Chinese-
Caucasian etc.
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In 2010, the total fertility rate was 1.1 children per woman, the 3rd lowest in the
world and well below the 2.1 needed to replace the population. To overcome this
problem, the government is encouraging foreigners to immigrate to Singapore. These
large numbers of immigrants have kept Singapore's population from declining.
Economic Statistics and Descriptions
Economic Indicators Latest Figures
GDP at Current Market Prices S$ 61,204.4 million
CPI 110.4 (July 2009)
Total Trade @ Current Prices S$ 66,436.8 million (July 2009)
Industrial Production Index 104.9 (July 2009)
Retail Sales Index at Current Prices 106.3 (June 2009)
Employment 2.93 million (June 2009)
Unemployment Rate (SA) 3.3% (June 2009)
Total Exports @ Current Prices S$ 35,076.6 million (July 2009)
Total Imports @ Current Prices S$ 31,360.2 million (July 2009)
In terms of transportation in Singapore, trolleys and Trishaws for moving inside
the city are available. The Singapore government is very strict in terms of road
regulations and policy. Traveling in Singapore is a comfortable and hassle-free affair. All
the places can be covered by the available modes of transportations.
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Apart from bus, rail and water way transport facilities, most of the places in the
city can be visited and enjoyed by walking. The Singapore government has a very
efficient in the transportation system.
Various available transport facilities in Singapore include;
Airport Shuttle Service Private Car Services
Bus Services Mass Rapid Transit (MRT)
Tram Services Private Taxi Services
SMRT Shuttle Service Harbor & River Cruises
Trishaw Tours Walking Tours
Singapore is a major international transportation hub in Asia, positioned on many
sea and air trade routes. The Port of Singapore, managed by port operators PSA
International and Jurong Port, was the world's second busiest port in 2005 in terms of
shipping tonnage handled, at 1.15 billion gross tons, and in terms of containerized traffic,
at 23.2 million twenty-foot equivalent units (TEUs). It is also the world's second busiest
in terms of cargo tonnage, coming behind Shanghai with 423 million tons handled. In
addition, the Por t is the worlds busiest for transshipment traffic and the world's biggest
ship refueling centre.
Singapore is an aviation hub for the Southeast Asian region and a stopover on
the Kangaroo route between Australaia and Europe. Singapore ChangiAirport has a
network of 80 airlines connecting Singapore to 200 cities in 68 countries. It has been
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rated as one of the best international airports by international travel magazines, including
being rated as the world's best airport for the first time in 2006 by Skytrax.
The airport currently has three passenger terminals. There is also a budget
terminal, which serves budget carriers Tiger Airways, Cebu Pacific and Firefly, a
subsidiary of Malaysia Airlines. The national carrier is Singapore Airlines (SIA), the
most awarded airline in the world. Singapore Changi Airport was privatised in the year
2009 and is now wholly owned by Changi Airport Group.
The domestic transport infrastructure has a well-connected island-wide road
transport system which includes a network of expressways. The public road system is
served by the nation's bus service and a number of licensed taxi-operating companies.
The public bus transport has been the subject of criticism by Singaporeans, the majority
of whom are dependent on it for their daily commuting.
Given its strategic location and free trade policy, Singapore has achieved rapid
growth in trade over the past several decades. The price and the quality of products and
goods have also contributed to the expansion of trade in Singapore. The country enjoys
one of the most open economies for foreign direct investment (FDI) and international
trade. Economic flexibility, political stability and international competitiveness ensure
GDP growth, which in turn leads to higher standards of living.
Singapore Trade: Free Trade Agreements
Singapore actively follows a free trade policy and is focused on signing free trade
agreements. It is also part of several organizations and programs, such as the WTO,
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ASEAN Common Effective Preferential Tariff (CEPT) program and Asian Pacific
Economic Cooperation (APEC). Some of the important free trade agreements
are:Singapore is a party to the World Trade Organization (WTO), formerly known as the
General Agreement on Tariffs and Trade (GATT).
Since January 1993, Singapore has participated in the ASEAN Common Effective
Preferential Tariff (CEPT) program for the ASEAN Free Trade Area (AFTA). The
program involves the application of preferential tariffs to goods of ASEAN origin as
defined under the Rules of Origin for CEPT.
Singapore is a member of Asian Pacific Economic Cooperation (APEC).
Singapore is also a signatory of the Montreal Protocol dealing with ozone
depletion controls initiative.
CITES, the Convention on International Trade in Endangered Species of wild
fauna and flora provides for the seizure of shipments prohibited under this agreement and
the assessment of fines.
India-Singapore Comprehensive Economic Cooperation Agreement
Korea-Singapore Free Trade Agreement (KSFTA)
Trans-Pacific Strategic Economic Partnership Agreement (with Brunei Darussalam,
the Republic of Chile and New Zealand)
Agreement between the Government of the Hashemite Kingdom of Jordan and the
Government of the Republic of Singapore on the Establishment of a Free Trade Area
Singapore-Australia Free Trade Agreement
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Agreement between the EFTA States and Singapore
United States-Singapore Free Trade Agreement
Agreement between New Zealand and Singapore on a Closer Economic Partnership
(ANZSCEP)
Singapore is an exporter of:
Electronic goods, particularly IT-related products.
Worlds leading manufacturer of computer disk drives. The countrys top export
partners are the US, Indonesia, Hong Kong and China.
Machinery and equipment (including electronics)
Consumer goods
Chemicals
Mineral fuels
Subject for licensing:
Export of granite, rubber, chlorofluorocarbons and timber are subject to licensing.
Singapore is an importer of:
Electronic raw materials and minerals. Singapore imports from Malaysia, the US,
Indonesia, China and Japan.
Aircraft
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Crude oil and petroleum products
Electronic components
Motor vehicles
Iron/steel
Textile yarns/fabrics
Radio and television receivers/parts
Singapore does not levy tariff on more than 98% commodities.
Custom duty is levied on the import of:
Petroleum products, motor vehicles, liquor and tobacco.
Singapore Economy Recent Trends
Singapore has an improvement in global demand for manufactured goods. Its
manufacturing economy has expanded in August 2009 for the fourth consecutive month
indicating that the country is slowly recovering from the global economic meltdown that
has severely affected several countries across the world. According to Singapore Institute
of Purchasing & Materials Management, this growth is due to an increase in the number
of new orders, production output, finished goods stock, employment and imports. Like
the manufacturing sector, the electronics sector has also expanded in August.
The economy of Singapore declined about 3.5% in the second quarter of 2009
after witnessing a decline of about 9.5% in the first quarter. Sectors like information and
communications and business services have witnessed positive growth during the second
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quarter. On the other hand, the services producing industries witnessed a decline of about
4.8% in the second quarter of 2009, after a decline of about 5.1% during the first quarter.
Singapore Trade Development
Services that are offered, the price of the products/goods and the quality of the
goods/products are the key factors that are taken into account and by these three factors,
Singapore able to maintain a strong trade rapport with other countries and also helped it
to boom.
It could be said that at Singapore, in areas such as broadcasting, legal services,
banking services, financial services, residential property, news and media, the nation of
Singapore had to and still has to overcome certain obstructions. The sectors, such as
telecommunications, legal services and financial services are in the process of
liberalization.
Singapore is the first nation/city/country that has introduced a new system
connected to the administration of trade that provides the scope for the submission of the
declarations that are to be processed as well as accepted in a single application.
If you intend to opt for trading at this nation, then you are required to know that
the Singapore customs inflicts grievous penalties on those traders, who make the best
efforts to avoid the duty.
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Singapore offers a free and fair trade policy to the world. Other than a Goods &
Services Tax (GST) currently 7%, effective July 1, 2007, for imports of goods, very few
goods are dutiable or under control. To facilitate trade, the International Enterprise
Singapore (IES) has created simplified import and export procedures under which most
customs clearance is done electronically. Trade documents are speedily processed
through TradeNet - an electronic data interchange (EDI) system as a result most
shipments when processed electronically, are released within 1-2 hours. Those shipments
that require manual clearance can usually be processed via TradeNet usually within 4
hours.
There are two types of entry processes used in Singapore:
Formal (dutiable) required only when those articles that are controlled commodities and
require issuance of a permit or license as a condition of entry. The dutiable products are
liquor, tobacco, petroleum products and motor vehicles. Singapore has substantial
domestic taxes and fees on motor vehicles. In addition to the normal duties and excise
duties, these charges include a certificate of entitlement, registration fee and a road tax.
Informal (non-dutiable or duty free) entry. The type of entry that applies is determined
by the commodity, value of the merchandise does not affect the type of entry that is to
be used for the shipment. Informal (non-dutiable or duty free) entry is the most
common type of entry used for customs clearance.
By the use of TradeNet they submit their permit applications electronically to
government bodies such as TDB, Customs & Excise Department and other competent
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authorities for processing and approval. If the application is approved, the permit will
be issued electronically to the applicant within the time frames noted above. Once the
shipment is approved and permit is authorized it is valid for:
One month from the date of approval for manual permits
One month from the date of approval for "IG" non-GST payment permits
14 days for "IG" GST payment permit (unless otherwise specified to the importer
within the conditions of the permit issued).
Separate applications are required for:
Non-dutiable, non-controlled goods
Non-dutiable, controlled goods (subject to one competent authority in one
application)
Dutiable and non-dutiable goods One Ocean B/L or one Master AWB (for direct consignments)
One House B/L or One House AWB (for consolidated shipments)
Different types of trade within the same consignment
Different countries of origin within the same consignment
Used personal effects and commercial goods within the same consignment
Permits Required for Imports
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For each shipment of goods, one must apply for an Import Permit through either
Trade Net, the freight forwarder or cargo agent.
For any import of controlled goods, the Import permit must be routed to the
Competent Authorities (CAs) for approval. CAs are Government agencies that
regulate controlled goods.
Under certain circumstances, you do not need to apply for an Import Permit, e.g.
importing trade samples that are worth less than S$400. A full list of these exemption
scenarios is available on Trade Net - Import/Export Procedures.
Singapore Customs is the Government Agency under the Ministry of Finance,
constituted on 1 April 2003 to regulate the customs procedure. Other than customs
regulation, it is also responsible for implementation of revenue and trade enforcement
measures, including those related to Free Trade Agreements and strategic goods.
Import of high-tech products requires one to apply for an Import Certificate andDelivery Verification (ICDV) from Singapore Customs.
Most often, the exporter in the exporting country will ask the Singapore importer for
an ICDV from Singapore.
All the relevant duties and taxes have to be paid before the goods at customs can be
cleared.
Once they have been paid, the logistics company can be asked to collect the goods
from the Free Trade Zones (FTZs) for customs clearance.
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Paperless Clearance for Containerized Cargo
The entire process of clearing the goods from customs is paperless, if they are
containerized cargo.
One does not need to produce the Import Permit or supporting documents at the time
of clearance, but one must have already obtained approval for the Import Permit.
One has to pay customs and excise duties on dutiable goods imported into Singapore.
Dutiable goods are intoxicating liquors, petroleum products, tobacco products and
motor vehicles.
Companies must make an inward declaration for all goods imported into
Singapore. Most goods can be imported freely without licenses.
The import of a few items is prohibited:
piezo-electric lighters for stoves and ranges
pocket lighters, gas fuelled, non-refillable lighters
lighters in the shape of pistols or revolvers
toy currency notes
toy coins
flick knives, switch-blades
firecrackers
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horns of rhinoceros, powder and waste of rhinoceros
worked rhinoceros horns
Health Supplements- (a) = N-Acetylcysteine, Yohimbine,
VinpocetineDehydroepiandrosterone, Deanol and Anabolic Steroidal Substance
Import licenses are required for pharmaceuticals, hazardous chemicals, films, arms
and ammunition. Companies that want to import controlled items into Singapore must
apply for licenses from the suitable government agencies.
The following items are NOT allowed to be brought into Singapore:
Liquors and cigarettes marked with the words "SINGAPORE DUTY NOT PAID" on
the labels, cartons or packets
Cigarettes with the prefix "E" printed on the packets
Chewing gum (oral dental and medicated gum accepted)
Chewing tobacco and imitation tobacco products
Cigarette lighters of pistol or revolver shape
Controlled or psychotropic substances
Endangered species of wildlife and their by-products
Firecrackers
Obscene articles, publications, video tapes/discs and software
Reproduction of copyrighted publications, video tapes, video compact discs, laser
discs, records or cassettes
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Seditious and treasonable materials
FedEx International Priority (FXIP) Prohibitions
The importation of dangerous goods as defined by IATA is currently prohibited via
FedEx International Priority services.
Gold (other than jewelry)
Mineral Products
Communistic Materials
Viagra
General Import Restrictions
The following items are not acceptable for carriage to any international
destinations unless otherwise indicated. (Additional restrictions may apply depending on
destination. Various regulatory clearances in addition to customs clearance may be
required for certain commodities, thereby extending the transit time.)
APO/FPO addresses.
C.O.D. shipments.
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Human corpses, human organs or body parts, human and animal embryos, or
cremated or disinterred human remains.
Explosives (Class 1.4 explosives are acceptable for carriage to Canada, Germany,
France, Japan, United Arab Emirates and United Kingdom. Note: United Arab
Emirates only allows Class 1.4 explosives to be shipped hold-for-pickup to the FedEx
Express facility in Dubai).
Firearms, weaponry and their parts (acceptable between the U.S. and Puerto Rico).
Perishable foodstuffs and foods and beverages requiring refrigeration or other
environmental control.
Live animals including insects, except as provided in the Live Animals section in the
FedEx Service Guide. Plants and plant material, including cut flowers (cut flowers
are acceptable from the U.S. to selected points in Canada and from Colombia,
Ecuador and the Netherlands to the U.S.).
Lottery tickets and gambling devices where prohibited by law.
Money (coins, cash, currency, paper money and negotiable instruments equivalent to
cash such as endorsed stocks, bonds and cash letters).
Pornographic and/or obscene material.
Shipments being processed under:
Duty drawbacks claims unless advance arrangements are made.
Temporary Import Bonds acceptable under the FedEx International Broker Select
option, for initial import only.
U.S. State Department licenses
Carnets
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U.S. Drug Enforcement Administration export permit.
Letters of Credit. Shipments subject to Letters of Credit are generally prohibited, with
the exception of shipments subject to Letters of Credit calling for a courier receipt,
as defined by Article 25 of UCP 600, shipped using the FedEx Expanded Service
International Air Waybill.
Certificate of Registration shipments (CF4455).
You may be able to ship these items via:
1. FedEx International Controlled ExportFedEx International Premium
2. FedEx International Express Freight (IXF) or FedEx International Airport-to-Airport
(ATA). Hazardous waste, including, but not limited to, used hypodermic needles or
syringes or other medical waste.
Shipments that may cause damage to, or delay of, equipment, personnel or other
shipments.
Shipments that require us to obtain any special licenses or permit for transportation,
importation or exportation.
Shipments or commodities whose carriage, importation or exportation is prohibited
by any law, statute or regulation.
Shipments with a declared value for customs in excess of that permitted for a specific
destination.
Dangerous goods except as permitted under the Dangerous Goods section of these
terms and conditions.
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Processed or unprocessed dead animals, including insects and pets. Taxidermy-
finished hunting trophies or completely processed (dried) specimens of whole animals
or parts of animals are acceptable for shipment into the U.S.
Packages that are wet, leaking or emit an odor of any kind.
Wildlife products that require U.S. Fish and Wildlife Service export clearance by
FedEx prior to exportation from the U.S.
In-bond shipments destined to or being withdrawn from a Foreign Trade Zone or
bonded warehouse, unless the FedEx International Broker Select option is selected for
U.S. import shipments or the FedEx International Controlled Export service option is
selected for U.S. export shipments.
Special Import Provisions
Dutiable goods are permitted to be imported for fix without fee of duty on
circumstance that they are re-exported within three months of the date of importation. If
the goods are not re-exported after the expiration of the given period, payment of all
normal duty and GST will be required. This facility provision can also be extended to
dutiable goods which are imported for trade exhibitions, fashion shows and displays and
are re-exported. This would not cover those goods that are to be consumed during the
exhibition.
Description of Religion and its Impact on Daily Life
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The Singaporean Chinese people constitute to form the largest group in
the population of Singapore. Singapore is also a multi-religious country due to the fact
that it is situated along one of the most important transportation routes of the world. The
Buddhism Christians, Muslims, Sikhism, Hinduism and Taoism are religions in the
country. By family planning policy nearly for two decades and due to this the country is
now facing a serious problem of aging population, social and religious harmony.
Description of Daily Life and Lifestyles
Singaporean cuisine is also a prime example of diversity and cultural diffusion in
Singapore. In Singapore's hawker centers, for example, traditionally Malay hawker stalls
selling halal food may serve halal versions of traditionally Tamil food. Chinese stalls may
introduce Malay ingredients, cooking techniques or entire dishes into their range of
catering. This continues to make the cuisine of Singapore significantly rich and a cultural
attraction. Singaporeans also enjoy a wide variety of seafood including crabs, clams,
squid, and oysters. One favorite dish is the stingray barbecued and served on banana leaf
and with sambal (chilli).
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III. COMPETITIVE AND ENVIRONMENTAL ANALYSIS
Describe the market(s) in which the product is to be sold
Geographic regions
The restaurant will be located at 20 Nassim Road Singapore 258395. It will be
placed near the Philippine embassy where Filipinos process most of their
transaction papers. Japan and Saudi Arabias Enbassy is also located in this region.
Many establishments also exist in this place such as hotels and other service firms.
The place is far from the competition site where in PINOY AKO will be the only
Filipino restaurant offering Filipino cuisine.
Availability of Channels and Distribution
Since PINOY AKO RESTAURANT is just starting to operate, we decided not to
have another branch inside Singapore. We do not have enough resources to have another
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outlet. We want first to establish our restaurant one at a time until we earn profit to start a
new one.
In our raw materials and spices for food, it will come from Singaporean wet
market then proceed to PINOY AKO RESTAURANT.
In terms of distribution of final product, PINOY AKO will offer free delivery in a
minimum distance only. Fee will be added for delivery that is far in the said location.
Figure 1 Philippine Embassy in Singapore
Advertising and Promotion
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The print media of Singapore include 16 newspapers in active circulation, and
several magazines. Daily newspapers are published in English, Chinese, Malayand Tamil,
with the print media being dominated by Singapore Press Holdings (SPH), the
government-linked publisher of the flagship English-language daily broadsheet, The
Straits Times. SPH publishes almost all daily newspapers, including a free bilingual
daily, My Paper which claims to be the world's first, with equal coverage in both
English and Chinese. Most of these papers have parallel online versions, including The
Straits Times, The New Paper, and the Business Times. So does Today - a free English-
language tabloid published by MediaCorp, and the only daily not published by SPH.
It is decided that the restaurant will advertise in The Straits Times, one of the
known newspaper in Singapore.
Pricing
PINOY AKO mainly offersFilipino food. Discounts on food offering and putting
add-ons are the usual pricing. This is very effective strategy when it comes in meal
offering. For example, Pinoy fiesta offering includes dishes such as large fish, rice, desert
and drinks. If customer adds another meal he will get discount. Another is if customer
orders 3 meal he will get one free meal.
Competitors
Kabayan restaurant is primary competitor of the PinoyAko restaurant in that
region. They also offer Filipino cuisines but they did not adapt some Singaporean
http://en.wikipedia.org/wiki/Mandarin_languagehttp://en.wikipedia.org/wiki/Tamil_languagehttp://en.wikipedia.org/wiki/Singapore_Press_Holdingshttp://en.wikipedia.org/wiki/The_Straits_Timeshttp://en.wikipedia.org/wiki/The_Straits_Timeshttp://en.wikipedia.org/wiki/Today_(Singapore_newspaper)http://en.wikipedia.org/wiki/Today_(Singapore_newspaper)http://en.wikipedia.org/wiki/The_Straits_Timeshttp://en.wikipedia.org/wiki/The_Straits_Timeshttp://en.wikipedia.org/wiki/Singapore_Press_Holdingshttp://en.wikipedia.org/wiki/Tamil_languagehttp://en.wikipedia.org/wiki/Mandarin_language -
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cuisines. They mainly offer famous Filipino cuisines. Location is Orchard near in the
Nassim Hill where in Phillippine embassy located.
Figure 2 Location of Kabayan Restaurant
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Figure 3 Restaurants near the location: (blue boxes
IV. MARKETING PLAN
The Product
Many Filipinos are working and currently staying in Singapore. And because we
know that Filipinos have unique taste and ways of cooking foods, we came up with
PINOY AKO restaurant which will be established in Singapore. This restaurant will offer
foods that are loved by the Filipinos including sweets and delicacies.
Some of the major cuisines we will offer are the following:
Pinakbet - a native Filipino dish that composes of eggplant, tomatoes, ladyfinger with
fermented monamon. It is one of the most favorite dishes of the Filipinos. The recipe
weaves intimations of the cultural productions of the Ilokanos transaction to their
arid and less productive land.
Sisig- a famou sKapampangan term which means "to snack on something sour". It
usually refers to fruits, often unripe or half-ripe, sometimes dipped in salt and
vinegar. It also refers to a method of preparing fish and meat, especially pork, which
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is marinated in a sour liquid such as lemon juice or vinegar, then seasoned with salt,
pepper and other spices.
Adobo - the name of a popular dish and cooking process in Philippine cuisine that
involves meat or seafood marinated in a sauce of vinegar and garlic, browned in oil,
and simmered in the marinade.
Ginataan - alternatively spelled guinataan, is a Filipino term which refers to food
cooked with gata - the Filipino word for coconut milk. Literally translated,
ginataanmeans "done with coconut milk". Due to the general nature of the term, it can
refer to a number of different dishes, each called ginataan, but distinct from one
another.
Sinigang - is traditionally tamarind based. Other versions of the dish derive their
sourness from ingredients such as guava, calamansi, bilimbi, or raw mango among
others. Meat in sinigang (e.g., fish, pork, shrimp, or beef) is often stewed with
tamarinds, tomatoes, and onions
Tinola - in Tagalog or Cebuano or la uya in Ilocano is a soup-based dish served as an
appetizer or main entre in the Philippines.] Traditionally, this dish is cooked with
chicken, wedges of green papaya, and chili pepper leaves or Bird's eye chili leaves in
broth flavored with ginger, onions and fish sauce
Kare-kare - is a Philippinestew. It is made from peanut sauce with a variety of
vegetables, stewed oxtail, beef, and occasionally offal or tripe. Meat variants may
include goat meat or (rarely) chicken. It is often eaten with bagoong (shrimp paste),
sometimes spiced with chili, and sprinkled with calamansi juice. Traditionally, any
http://en.wikipedia.org/wiki/Marinationhttp://en.wikipedia.org/wiki/Lemonhttp://en.wikipedia.org/wiki/Filipino_cuisinehttp://en.wikipedia.org/wiki/Vegetablehttp://en.wikipedia.org/wiki/Oxtailhttp://en.wikipedia.org/wiki/Beefhttp://en.wikipedia.org/wiki/Offalhttp://en.wikipedia.org/wiki/Tripehttp://en.wikipedia.org/wiki/Domestic_goathttp://en.wikipedia.org/wiki/Chickenhttp://en.wikipedia.org/wiki/Shrimp_pastehttp://en.wikipedia.org/wiki/Chili_pepperhttp://en.wikipedia.org/wiki/Calamansihttp://en.wikipedia.org/wiki/Calamansihttp://en.wikipedia.org/wiki/Chili_pepperhttp://en.wikipedia.org/wiki/Shrimp_pastehttp://en.wikipedia.org/wiki/Chickenhttp://en.wikipedia.org/wiki/Domestic_goathttp://en.wikipedia.org/wiki/Tripehttp://en.wikipedia.org/wiki/Offalhttp://en.wikipedia.org/wiki/Beefhttp://en.wikipedia.org/wiki/Oxtailhttp://en.wikipedia.org/wiki/Vegetablehttp://en.wikipedia.org/wiki/Filipino_cuisinehttp://en.wikipedia.org/wiki/Filipino_cuisinehttp://en.wikipedia.org/wiki/Lemonhttp://en.wikipedia.org/wiki/Marination -
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Filipino fiesta (particularly in Pampanga region) is not complete without kare-kare. In
some Filipino-American versions of the dish, oxtail is exclusively used as the meat.
Chicken Tocino - tender chicken strips, cured and lightly fried, served with vinegar
dip.
Pinoy Pork Barbeque - marinated pork cutlets in skewer and barbequed to
perfection, served with vinegar dip.
NilasingnaSugpo - drunken prawns marinated in rhum and deep fried to perfect
crispiness, served with vinegar dip
SugposaGata - tiger prawns saut ed in ginger and lady finger chilies, simmered in
coconut milk
AdobongPusit - a variation of the famous national dish Adobo. Squid stewed in
garlic, vinegar and soya sauce
TortangTalong at Giniling - c harbroiled eggplant and saut ed ground pork, pan
fried in eggs.
SinigangnaBaka - g enerous portions of tender beef chunks and vegetables, boiled in
sour-tamarind soup
SinigangnaPangasa Miso - p ink salmon head and vegetables cooked in miso-
tamarind broth
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Inihaw Fiesta - a splendid treat of completely grilled mixed sea foods and marinated
grilled pork belly, served with pickled papaya and vinegar dip.
PINOY AKOs offering :
ADOBO KARE - KARE
BULALO LAING
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PINAKBET BICOL EXPRESS
ADOBONG PUSIT PORK BARBECUE
LUMPIA CUE SI LOG
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SINIGANG NA HIPON PORK RIBS
TO SI LOG TINOLA
TINAPA CRAB
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PRITONG ISDA
CASSAVA CAKE
HALO - HALO
SHRIMP
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It will offer also desserts since Filipinos are fond of sweets and delicacies. PINOY
AKO is a show house of all the best and famous products from the Philippines -
paintings, sculptural works, basketry, woodworks, and other items you will only find in
the Philippines. In the evenings, the restaurant transforms into a cosmopolitan watering
hole with Filipino live band entertainment.Occasionally, it features the best of OPM -
Original Filipino Music from visiting Filipino musicians and artists. featuring Filipino
singers and hit makers. PINOY AKO will also offer Singaporean foods since many
Filipinos are permanently based in Singapore thus they already adapted some
Singaporean food. Through this not only Filipinos are the target customer but also
Singaporeans. We come up to this idea because we want Filipino people feel that
Philippines is not too far away. Another is we want to provide bonding for all Filipinos
for them to feel the presence of Filipino community inside Singapore. PINOY AKO food
restaurant chose Hill located 0.3 Kilometers away from Philippine Embassy because
thats the place where Filipinos process their papers. It catches attentions, thus it create
greater market share for the PINOY AKO food restaurant.
BANANA SPLIT
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Marketing Objectives
Target market
Many Filipinos in Singapore surely miss the food they used to it in their home
country Philippines. As we came up with the idea of PINOY AKO that provides
Philippine cuisines obviously our target market is no other than Filipinos that are mainly
based and new entered Filipino. As we chose the location, Philippine Embassy we are
truly and clearly targeting Filipino market. Secondary market is Singaporeans who loved
Filipino Cuisines.
PINOY AKO marketing objectives:
To create awareness for the Filipino and Singaporeans those Filipino cuisines will not
satisfy only their taste but also distinguish the culture of Filipinos.
To establish a good product positioning in Asian Cuisines.
To satisfy customer needs and enable to provide what their delight needs.
To greatly survive in the market and develop a sustainable market growth.
To endure and surpass competition near the location by having competitive
advantage.
To regain investment within 5 years.
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To locate 90% of the target market and earn the market share of 75%.
Positioning strategy
Positioning and differentiation strategy is changing as a product,market and
competitors change over the Product Life Cycle.
Good positioning in customer mind has a great effect for the market to survive
especially in International Market. In order to have a place in the mind of the consumer
PINOY AKO restaurant as a:
Filipino restaurant that provides variation of product and services
Differentiated store due to adapted layout of Philippine setting.
Restaurant that will provide entertainment through Filipino music.
Provider of quality product and service.
Showcase of Philippine culture and sceneries.
Social responsible for Environmental concerns such as using bio degradable
materials.
Product strategy
Product is the key element in market offering. The product tells everything. If the
product is poor, then no repeat purchase and acquisition. If it satisfies the customer, then
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it will be successful for the business. Product will meet the needs and wants of the
customer.
Since PINOY AKO will not only provide tangible product such as Filipino
cuisines but also provide service which is intangible and inseparable that needs more
quality control, supplier credibility and adaptability.PINOY AKO will provide
differentiated product and service.The main service differentiation of PINOY AKO is
ordering ease. PINOY AKO will provide orders on time and Filipinos will not wait for a
longer time to take their orders. Filipino Restaurant will assure the quality of employees.
The restaurant will also provide special offering that will suit to the season or climate of
the country. From the information above in climate , months of May and June is the
hottest months we will provide special halo- halo for that months and for December are
mainly soup and hot dishes for that season. Also we will offer special food and programs
for every special events and season. This strategy will help to build a distinct image for
the customer because restaurant that has the specialty every season means it is ready to
give what they need and want. In terms of entertainment, PINOY AKO will provide
performance quality that will entertain Filipinos.PINOY AKO will also show products of
Filipinos such as rattan, painting and sculptures.
Promotional strategy
Promotions and advertisement is one of the lifeline businesses. A good
advertisement can merely help in providing larger earning and profit. From the given
information in Advertising and Promotion in Singapore, we were largely use posters and
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radio advertisements. We will also used partnership with Philippine embassy since we are
.03 kilometer away from it. The location will greatly help the business to attract
customer. Many Filipinos new or old immigrant in Singapore are assessing and
processing their papers in Philippine embassy.We will place advertisements on
magazines, newspaper and special directories. PINOY AKO will cater and place banners
on Filipino events which involves Philippine embassy.
PINOY AKO will place posters inside the Philippine Embassy to provide
awareness for possible customer. Also, embassy is near in Japan embassy and Saudi
Arabia, thus we can also attract from other country to visit our PINOY AKO
restaurant.The Filipino restaurant will use Advertising Specialties for loyal customers
such as customized Filipino pen, t-shirts, mug, calendar and other souvenir for loyalty
recognition and establish deeper relationship with Filipino not only as a target market but
also a partner in the business. And PINOY AKO will produce signage and stickers on
place of business, at tradeshows and conferences,bumper stickers and window stickers.
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Logo of PINOY AKOrestaurant
Distribution Strategy (Macro)
Instead of limitingfocus on immediate suppliers, distributors, and customers, the
PINOY AKO will examine the whole supply chain that links raw materials, components
and show how they moved towards the final customers.
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Paintings and furniture will be coming from Philippines through cargo ship then
to Singapore finally reach the PINOY AKO restaurant.
Since Singapore is also part of Asia, agricultural products are abundant the same
as Philippines. PINOY AKO restaurant decided to purchase raw materials from KK
Singaporean Wet Market since these goods are perishable. The management consider
cost and time in delivering the goods.
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Entering Singapore
Document Requirements
Bill of Lading/Airway Bill
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A bill of lading/ airway bill serves as the transportation authorization that allows
the exporter to designate a carrier or agent to transport goods. The bill of lading/airway
bill usually indicates the following information:
name and address of the shipper
name and address of the consignee
port of destination
description of goods
listing of freight and other charges
numbers of bills of lading in full set
date and signature of the carrier's official acknowledge receipt on board of
goods for shipment.
The information should correspond with that appearing on the invoices and
packages. Freight charges must be states separately. The airway bill replaces the bill of
lading on air cargo shipments.
Certificate of Origin
A Certificate of Origin, (COO) is sometimes requested for verification /
certification of the country of origin of certain commodities. There are many types of
certificate of origin in use, in most cases where trade preference is not being requested a
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General Certificate of Origin is used. For qualifying shipments to ASEAN countries the
Form D ASEAN Certificate of Origin should be used in order to qualify for trade
preference (less or zero duty based on commodity shipped.
Regardless of the type of certificate of origin used, it must be certified by a
recognized chamber of commerce, which usually requires one additional notarized copy
for its files.
Commercial Invoice
Invoices are required for all shipments non-document commercial goods
regardless of the value. Invoices should show freight, insurance and similar charges as
separate items when applicable, regardless of the INCOTERM used on the transaction.
Customs Valuation
In Singapore, valuation for Customs purposes is based on the Brussels Definition
of Value (BDV). The basic principle of the BDV is that dutiable value is the normal price
or import price of goods at the port or place of importation. It pre-supposes that the sale
has taken place in the open market between an independent buyer and seller. Where
goods are dutiable, ad valorem or specific rates may be applied. An ad valorem rate,
which is the most commonly applied, is a percentage of the assessed value of the
imported goods. A specific rate is a particular amount per unit of weight or other
quantity. Cost, insurance, freight, (CIF) handling charges and all other charges incidental
to the sale and delivery of the goods are taken into account when duty is assessed.
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Exporters are required to ensure that the declared values of goods for Customs purposes
are correct. If the goods have been undervalued, the Customs and Excise Department will
increase the values declared. Severe penalties may be imposed on traders attempting to
evade duty.
Import Duties
More than 98 per cent of tariff lines (commodities) are imported duty free. Where
goods are dutiable, Cost, insurance, freight, (CIF) handling and all other charges
incidental to the sale and delivery of the goods are taken into account when duty is
assessed. Exporters are required to ensure that the declared values of goods for Customs
purposes are correct. If the goods have been undervalued, the Customs and Excise
Department will increase the values declared. Severe penalties may be imposed on
traders attempting to evade duty and tax. Only 2% of goods imported into Singapore in
accordance with the Schedule to the Singapore Customs Duties Order are subject to
Customs duty. Currently dutiable products are categorized into these 4 general groupings;
liquor, tobacco, petroleum products and motor vehicles. Singapore has substantial
domestic taxes and fees on motor vehicles. In addition to the duties, these charges include
a certificate of entitlement, registration fee and a road tax.
Where the goods are dutiable, ad valorem or specific rates may be assessed
against qualifying goods. A specific rate is a specified amount per unit of weight or other
quantity such as $130 per Kg applied. An ad valorem rate is a percentage of duty based
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on the assessed value of the shipment. In the case of dutiable goods such as liquors,
tobacco, motor vehicles and petroleum products GST, normal and excise duty may be
applied to the shipment. Please note that if the goods are dutiable, the 7% GST will be
collected simultaneously with the Customs duty. GST will be applied to the total CIF
value of the goods, plus normal duty, effective July 1, 2007. Please be aware that an
additional fee of 1% can be levied in addition to duties and taxes to cover administrative
fees incurred by the clearance agent.
Antidumping
Anti-dumping Duty is assessed on certain commodities based on the country of
manufacture. Currently this type of additional duty is only being assessed on specific
steel products manufactured in Malaysia and Turkey.
Excise Duties
There is no excise duty for goods imported into Singapore.
Additional Duties
Import Taxes
All imports into Singapore are subject to Goods & Services Tax (GST) at the
current rate of 5% of the CIF value of the goods. Cost, insurance, freight, (CIF) handling
charges and all other charges incidental to the sale and delivery of the goods, are taken
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into account when GST is assessed. Exporters are required to ensure that the declared
values of goods for Customs purposes are correct. If the goods have been undervalued,
the Customs and Excise Department will increase the values declared. Severe penalties
may be imposed on traders attempting to evade duty and tax.
Customs Fees
There are no customs fees for goods imported into Singapore.
Exchange Controls
There are no foreign exchange controls.
Consular Fees
There are no consular fees for Singapore.
Pricing strategy
Despite the increased role of non price factors in modern marketing, price remains
a critical element of the marketing mix. Even an international market produces right
product, promotes the right message and distribute it rightly, if it fails in pricing it will
turned into failure. It is the most difficult part of deciding in international market. The
value must reflect on the price.
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Pricing strategy depends on the objectives. One of PINOYS AKO is to maximize
market share. The restaurant believes that a higher sales volume will lead to lower unit
costs and higher long run profit. PINOY AKO will set a lower price, assuming the market
is price sensitive .After setting the objectives, PINOY AKO will use Value pricing
wherein it involves re engineering the co mpanys operation to be a lower producer
without sacrificing quality, and lowering price significantly to attract a large number of
FILIPINOS.
PINOY AKO will offer seasonal discounts, a price reduction for those who will
eat out of season. Psychological discounting will be one of way of pricing, where in
prices contains of .99 0r .75.
Lastly, management will use the product bundling pricing, wherein PINOY AKO
will offer its food as a bundle. It is a package of all food that will attract customer.
Example is, fried fish with karekare with halo halo amounted to a discounted price.
Marketing implementation guide
Table 3
What will bedone?
When it will bedone?
Who will be done? How will be done?
Create
awareness promotions
Introduction Philippine
embassy Performers and
artists
Massive promotion and
advertising (partnership with
Philippine embassy) Leaflets and posters Performers advertisement Viral advertisement
Maximizeprofit
Growth stage PINOY AKOmanagement
Mass production Products and services
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extension Lessen promotional
activities Reduce advertising cost
and focus on production
Maintain themarket share Improve
product andservices
Maturity stage PINOY AKOMANAGEMENT Pricing strategy Attractive and economicalpricing
Meal discounts and add-ons.
Cost leadership Offer new
meals andentertainment
Decline stage PINOY AKOMANAGEMENT
Providing new product New meal (e.g sizzling
plates, etc)Marketing strategies
Introduction strategy
When the product is introduced, sales will be low until customers become aware
of the product and its benefits. Some firms may announce their product before it is
introduced, but such announcements also alert competitors and remove the element of
surprise. Advertising costs typically are high during this stage in order to rapidly increase
customer awareness of the product and to target the early adopters. During the
introductory stage the firm is likely to incur additional costs associated with the initial
distribution of the product. These higher costs coupled with a low sales volume usually
make the introduction stage a period of negative profits.
During the introduction stage, the primary goal of PINOY AKO is to establish a
market and build primary demand for the product class. The following are some of the
marketing mix implications of the introduction stage:
Product - one or few products, relatively undifferentiated
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Price - Generally high, assuming a skim pricing strategy for a high profit margin as the
early adopters buy the product and the firm seeks to recoup development costs quickly. In
some cases a penetration pricing strategy is used and introductory prices are set low to
gain market share rapidly.
Distribution - Distribution is selective and scattered as the firm commences
implementation of the distribution plan.
Promotion - Promotion is aimed at building brand awareness. Samples or trial incentives
may be directed toward early adopters. The introductory promotion also is intended to
convince potential resellers to carry the product.
Growth stage
The growth stage is a period of rapid revenue growth. Sales increase as more
customers become aware of the product and its benefits and additional market segments
are targeted. Once the product has been proven a success and customers begin asking for
it, sales will increase further as more retailers become interested in carrying it. The
marketing team may expand the distribution at this point. When competitors enter the
market, often during the later part of the growth stage, there may be price competition
and/or increased promotional costs in order to convince consumers that the firm's product
is better than that of the competition.
During the growth stage, the goal is to gain consumer preference and increase sales. The
marketing mix may be modified as follows:
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Product - New product features and packaging options; improvement of product
quality.
Price - Maintained at a high level if demand is high, or reduced to capture additional
customers.
Distribution - Distribution becomes more intensive.
Promotion - Increased advertising to build brand preference.
Maturity Stage
The maturity stage is the most profitable. While sales continue to increase into
this stage, they do so at a slower pace. Because brand awareness is strong, advertising
expenditures will be reduced. Competition may result in decreased market share and/or
prices. The competing products may be very similar at this point, increasing the difficulty
of differentiating the product. The firm places effort into encouraging competitors'
customers to switch, increasing usage per customer, and converting non-users into
customers. Sales promotions may be offered to encourage retailers to give the product
more shelf space over competing products.
During the maturity stage, the primary goal is to maintain market share and extend the
product life cycle. Marketing mix decisions may include:
Product - Modifications are made and features are added in order to differentiate theproduct from competing products that may have been introduced.
Price - Possible price reductions in response to competition while avoiding a price
war.
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Distribution - New distribution channels and incentives to resellers in order to avoid
losing shelf space.
Promotion - Emphasis on differentiation and building of brand loyalty: incentives to
get competitors' customers to switch.
Decline Stage
Eventually sales begin to decline as the market becomes saturated, the product
becomes technologically obsolete, or customer tastes change. If the product has
developed brand loyalty, the profitability may be maintained longer. Unit costs may
increase with the declining production volumes and eventually no more profit can be
made.
During the decline phase, the firm generally has three options:
Maintain the product in hopes that competitors will exit. Reduce costs and find new
uses for the product.
Harvest it, reducing marketing support and coasting along until no more profit can be
made.
Discontinue the product when no more profit can be made or there is a successor
product.
The marketing mix may be modified as follows:
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Product - The number of products in the product line may be reduced. Rejuvenate
surviving products to make them look new again.
Price - Prices may be lowered to liquidate inventory of discontinued products. Prices
may be maintained for continued products serving a niche market.
Distribution - Distribution becomes more selective. Channels that no longer are
profitable are phased out.
Promotion - Expenditures are lower and aimed at reinforcing the brand image for
continued products.
Government participation
Singapore Customs & Excise Department administers import and export controls,
collects duty/taxes and processes import and exports into and out of Singapore.
Inland Revenue Authority Of SG (IRAS)
IRAS is Singapore department of revenue collection responsible for the collection of
taxes.
Singapore Customs is the Government Agency under the Ministry of Finance,
constituted on 1 April 2003 to regulate the customs procedure. Other than customs
regulation, it is also responsible for implementation of revenue and trade enforcement
measures, including those related to Free Trade Agreements and strategic goods.
Radiation Protection Inspectorate controls the importation of products that are
capable of emitting or creating radiation.
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Media Development Authority is responsible for the licensing and control of all
media content into or out of Singapore.
Info communication Development Authority is a government service on the web
provided to assist users with a information on the Internet, E-commerce etc. in
Singapore. Government information on-line.
Board of Commissions of Currency is the agency responsible for issuance and control
of currency for Singapore. Working with closely with Singapore customs they issue
approvals for importation of copiers capable of creating counterfeit currency.
Arms and Explosives Branch AEB)
Arms and Explosives Branch is the agency in charge of controlling the import and
export of munitions, arms and explosives and dual use goods (goods that have both
military and commercial applications).
Central Narcotics Bureau is the agency in charge of keeping illicit drugs and related
materials from entering Singapore.
Ministry of the Environment and Water Resources
Pollution Control Department administers the licensing and controls for import
and export related to CFC's and related articles that are hazardous to the environment.
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V. REFERENCES AND SOURCES OF INFORMATION
www. Focusingapore.com
www.wikipedia.com
http://singaporecompaniesdirectory.com/Categories/singapore_restaurants.htm l
http://www.wikipedia.com/http://singaporecompaniesdirectory.com/Categories/singapore_restaurants.htmhttp://singaporecompaniesdirectory.com/Categories/singapore_restaurants.htmhttp://singaporecompaniesdirectory.com/Categories/singapore_restaurants.htmhttp://www.wikipedia.com/ -
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APPENDICES
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Design of PINOY AKO Restaurant
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