Download - PAYBACK Dommick Handelswerbekongress 2013
![Page 1: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/1.jpg)
Handels-werbe-kongress
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Guten Morgen
![Page 3: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/3.jpg)
Dominik Dommick
![Page 4: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/4.jpg)
![Page 5: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/5.jpg)
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Warum PAYBACK ?
![Page 15: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/15.jpg)
Multichannel.
![Page 16: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/16.jpg)
Multichannel?
![Page 17: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/17.jpg)
Offline.
![Page 18: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/18.jpg)
Online.
![Page 19: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/19.jpg)
Mobil.
![Page 20: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/20.jpg)
Im Handel.
![Page 21: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/21.jpg)
In der Kommunikation.
![Page 22: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/22.jpg)
![Page 23: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/23.jpg)
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Ich kaufe gerne ein.
![Page 26: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/26.jpg)
“Offline”.
![Page 27: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/27.jpg)
![Page 28: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/28.jpg)
![Page 29: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/29.jpg)
![Page 30: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/30.jpg)
![Page 31: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/31.jpg)
und online.
![Page 32: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/32.jpg)
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![Page 34: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/34.jpg)
Aber es geht hier nicht um mich.
![Page 35: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/35.jpg)
Sondern um 81 Mio.andere Deutsche.
![Page 36: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/36.jpg)
81 Millionen Deutsche.
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20 Millionen PAYBACK Karten.
![Page 38: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/38.jpg)
84% Marken-Bekanntheit.
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15,5 Mrd. € incentivierter Umsatz…
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an 37.000 POS in DE…
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Bei unseren vier größten …
![Page 42: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/42.jpg)
![Page 43: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/43.jpg)
30 weiteren…
![Page 44: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/44.jpg)
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und über 600 Online Partnern.
![Page 46: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/46.jpg)
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Einzelhandel 2012 = 310 Mrd. €
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PAYBACK = 15,5 Mrd. €
![Page 49: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/49.jpg)
= “Befugnis”
![Page 50: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/50.jpg)
80:20
![Page 51: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/51.jpg)
Den digitalen Kunden gibt es nicht.
![Page 52: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/52.jpg)
Es gibt nur…
![Page 53: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/53.jpg)
Multichannel-Kunden.
![Page 54: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/54.jpg)
Um diese zu verstehen…
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braucht man…
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Multichannel Daten.
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Daten.
![Page 58: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/58.jpg)
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Der Unterschied zwischen online und offline Handel:
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„Offline hat keine Daten.“
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Sorry, John.
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Wir haben welche.
![Page 64: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/64.jpg)
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50 Terabyte.
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Schauen wir doch mal rein..
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WO wird gekauft?
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Bei WEM wird gekauft?
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Beliebig spielbar…
![Page 73: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/73.jpg)
WAS wird WO gekauft?
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WER kauft WANN & WO?
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Und online?
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60% der deutschen Top100
![Page 77: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/77.jpg)
![Page 78: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/78.jpg)
![Page 79: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/79.jpg)
= “Befugnis”
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Schauen wir doch mal rein..
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Gestern in Deutschland…
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WAS wird gesucht?
![Page 83: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/83.jpg)
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WAS wird WO gesucht?
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Mann oder Frau?
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Bei WEM wird gekauft?
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2013-01-07
2013-01-08
2013-01-09
2013-01-10
2013-01-11
2013-01-12
2013-01-13
5.000
10.000
15.000
30.000
25.000
20.000
Partner A
Partner B
Partner C
Partner D
Partner E
![Page 90: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/90.jpg)
WAS bei WEM?
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Was kaufen PAYBACK Kunden bei eBay?
![Page 92: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/92.jpg)
Und mobile?
![Page 93: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/93.jpg)
1.2 Mio App Downloads in DE.
![Page 94: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/94.jpg)
![Page 95: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/95.jpg)
= “Befugnis”
![Page 96: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/96.jpg)
Schauen wir doch mal rein..
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Gestern in Deutschland…
![Page 98: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/98.jpg)
![Page 99: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/99.jpg)
Daten.
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Wenn man diese Daten nutzt…
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![Page 102: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/102.jpg)
um zu segmentieren…
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entsteht Relevanz.
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RE-LE-VANZ.
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Multichannel-Handel Daten nutzen für ...
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Multichannel Kommunikation.
![Page 107: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/107.jpg)
![Page 108: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/108.jpg)
Ca. 5,71 Mrd. Impulse.Jedes Jahr.
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Kommunikation ist messbar.
![Page 110: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/110.jpg)
Es entstehen wieder Daten…
![Page 111: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/111.jpg)
So schließt sich der Kreis.
![Page 112: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/112.jpg)
Beispiele.
![Page 113: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/113.jpg)
Produktkauf.
![Page 114: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/114.jpg)
![Page 115: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/115.jpg)
Verbundkauf.
![Page 116: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/116.jpg)
![Page 117: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/117.jpg)
Online-Interaktion.
![Page 118: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/118.jpg)
![Page 119: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/119.jpg)
Probefahrt.
![Page 120: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/120.jpg)
![Page 121: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/121.jpg)
Social-Interaction.
![Page 122: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/122.jpg)
![Page 123: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/123.jpg)
Fast jede denkbare Aktion.
![Page 124: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/124.jpg)
![Page 125: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/125.jpg)
Nehmen wir mal…
![Page 126: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/126.jpg)
![Page 127: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/127.jpg)
Loyalty Kongress 2013
*
Einkauf bei real,-
![Page 128: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/128.jpg)
Loyalty Kongress 2013
*
Einkauf bei real,-
Familien mit Teens
![Page 129: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/129.jpg)
Loyalty Kongress 2013
*
Einkauf bei real,-
Familien mit Teens
Nutella Umsatz>50 € p.a.
![Page 130: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/130.jpg)
Loyalty Kongress 2013
*
Einkauf bei real,-
Familien mit Teens
Nutella Umsatz>50 € p.a.
Ausschluss Kauf
andere Nougat-
Aufstriche
![Page 131: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/131.jpg)
Loyalty Kongress 2013
*
Einkauf bei real,-
Familien mit Teens
Nutella Umsatz> 50 € p.a.
Ausschluss Kauf
andere Nougat-
Aufstriche
Zielgruppe
![Page 132: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/132.jpg)
Zu schnell?
![Page 133: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/133.jpg)
Nochmal.
![Page 134: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/134.jpg)
![Page 135: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/135.jpg)
Loyalty Kongress 2013
*
weiblich
![Page 136: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/136.jpg)
Loyalty Kongress 2013
*
Einkommen> 2.000 €
weiblich
![Page 137: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/137.jpg)
Loyalty Kongress 2013
*
Einkommen> 2.000 €
weiblich
Kauf Tönung /Coloration "blond"
![Page 138: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/138.jpg)
Loyalty Kongress 2013
*
Einkommen> 2.000 €
weiblich
Coupon-einlöserKaufhof
Kauf Tönung /Coloration "blond"
![Page 139: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/139.jpg)
Loyalty Kongress 2013
*
Einkommen> 2.000 €
weiblich
Coupon-einlöserKaufhof
Käufer von John Frieda Produkten
Kauf Tönung /Coloration "blond"
![Page 140: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/140.jpg)
Loyalty Kongress 2013
*
Einkommen> 2.000 €
weiblich
Coupon-einlöserKaufhof
Käufer von John Frieda Produkten
Kauf Tönung /Coloration "blond"Zielgruppe
![Page 141: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/141.jpg)
Relevanz.
![Page 142: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/142.jpg)
steigert Einlöseraten.
![Page 143: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/143.jpg)
WPR
Mundpflege
Körperpflege
Hygienepapier
Handpflege
Haarpflege
Babyartikel
Ø COUPON-EINLÖSEQUOTEN
4,9%
6,6%
3,6%
9,3%
3,2%
5,0%
7,4%
Andere Direktmarketing-Tools :
Ø 1%
PAYBACK Coupons:
Ø 6%
![Page 144: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/144.jpg)
Relevanz.
![Page 145: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/145.jpg)
steigert Abverkauf.
![Page 146: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/146.jpg)
**
WPR 138,6%
Mundpflege 300,3%
Körperpflege 286,9%
Hygienepapier 133,2%
Handpflege 322,7%
Haarpflege 88,4%
Baby 15,3%
Ø +152%
Ø ABVERKAUFSSTEIGERUN
G
![Page 147: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/147.jpg)
Wer kauft was...
![Page 148: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/148.jpg)
ab welchem Anreiz?
![Page 149: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/149.jpg)
Nicht-Akademiker.
![Page 150: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/150.jpg)
5.68 €
***Loyalty Kongress 2013
450 P°400 P°
5,64 €
350 P°300 P°0 P°
Rest
Höchster Reinumsatz
Nicht-Akademiker
![Page 151: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/151.jpg)
Akademiker.
![Page 152: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/152.jpg)
***
davon 240.000 €
7.42 €
450 P°400 P°350 P°300 P°0 P°
Höchster Reinumsatz Akademiker
Rest
![Page 153: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/153.jpg)
Auf fünf Slides.
![Page 154: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/154.jpg)
Den digitalen Kunden gibt es nicht.
![Page 155: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/155.jpg)
Multichannel Daten.
![Page 156: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/156.jpg)
Segmentierung.
![Page 157: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/157.jpg)
Multichannel Kommunikation.
![Page 158: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/158.jpg)
Relevanz.
![Page 159: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/159.jpg)
Zu viel?
![Page 160: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/160.jpg)
Zu schnell?
![Page 161: PAYBACK Dommick Handelswerbekongress 2013](https://reader033.vdokument.com/reader033/viewer/2022061206/548206bab4af9f96298b482e/html5/thumbnails/161.jpg)
uebermarketing.de
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PAYBACK. Wir treiben Handel.
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payback.de
Unterstützen Sie mit Punkten Hilfsprojekte, die Ihnen am Herzen liegen: www.payback.de/spendenwelt
PAYBACK. Wir treiben
Handel.