Download - TFF2016, Alexander Schwarz, Airbnb
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live there - even if it is just for a day
StorycardsTeams = R for Cards or multiple cards (Search & everything discovery process)Identified multiple gaps -> Esp. Offline
Quentin Terentino
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Customer Journeybezeichnet die einzelnen Zyklen, die ein Kunde durchluft, bevor er sich fr den Kauf eines Produktes entscheidet.
Konkurrenz stimmt das vielleicht so. Fr uns ist das zu kurz gesprungen.Fr Sie auch.
Aber
Pre TripTripPost Trip
im Zentrum steht belong anywhereVoraussetzungen
Belong anywhere
im Zentrum steht belong anywhereVoraussetzungen
Title TextBody Level OneBody Level TwoBody Level ThreeBody Level FourBody Level Five
Airbnb is a global community,
- But Why is community so important for us? If you think about our business: we only provide the platform but the hosts are the ones that make it unique and deliver the experience.So if you enter the door of a stranger for the first time. This particular moment is something that the community provides. Its not Brian or me opening the door.MAGIE VON AIRBNBdeswegen Community so wichtig
that connects people to unique travel experiences.
Airbnb connects people to unique travel experiences.
#Vielfalt
# Aber nicht nur VIELFALT. DER UNTERKNFTE# Sondern auch . DER GASTGEBER UND GSTE . LNDER, REGIONEN, NACHBARSCHAFTEN, FREIZEITANGEBOTS, KCHE, KULTUREN# Und somit . DER ERFAHRUNGEN . TIEFEN MENSCHLICHEN VERBINDUNGEN DIE DABEI ENTSTEHEN KNNEN
50-100 listings101-300 listings301-1000 listings1001+ listings
2009
2008 an der Westkste gestartet
Ostkste aufgegriffen
Grnder Fotos der Listings
50-100 listings101-300 listings301-1000 listings1001+ listings
2010
2010 europische Amerikareisende nun auch GG in Europa
50-100 listings101-300 listings301-1000 listings1001+ listings
2011
50-100 listings101-300 listings301-1000 listings1001+ listings
2012
50-100 listings101-300 listings301-1000 listings1001+ listings
2013
50-100 listings101-300 listings301-1000 listings1001+ listings
2014
American company but mainly European business
2 MillionTotal Homes on Airbnb
Today
in 7 years, weve gone from 1 listing to 2 million
191Countries
34KCities
Today
Latest country Cuba
or a villa for a month,
Top5 Listings on Airbnb
#Gastlichkeit
be a hostgilt in beide Richtungen auf Augenhhe2-seitiger Marktplatz - auch GG knnen ablehnen und schlecht bewerten
#community
Beginning of Airbnb not successfulPaul Graham rather 100 that love you than 1m that like youMeet NYC community to learn and invest into the partnershipAirbnb started to make a difference
Like the Airbnb open we just held few months ago in Paris. This is Chip Conley our Head of Global Hospitality speaking at our recent Airbnb Open last week.5000+ hosts from over 110 countries came to the "Airbnb Open" convention in Paris.
Katrin & JenniferBerlin
You can see why we try to engage the community to deliver these kind of experience to guest. Jenny + CathrinJenny Community Ansprechpartner
Again community is one of our major drivers in growth. Here you can see Jenny at one of our recent events in Berlin with one of our superhosts Katrin.And we do these meet ups globally. We now have 20 offices around the globe, so we're incredibly local.we organize meet ups all over the world to enable our community to get together and share their thoughts, ideas and even problems. We need to know what our users want.
It is important to give your community the platform to meet each other.
Our community are our business partners
Listen andlEARN
So thats the big difference. We don't see an us" and them. PartnersA common mistake is to forget or abandon what made you successful. For us There is no Airbnb the company and Airbnb the community. There is just Airbnb. We are one community.
1st secret: make community love youThis is also best explained with an Example. we talked about that B, J. & N. were not really successful until they were invited to participate in a start-up-programme at Y-Combinator where they met Paul Graham. He told them: Id rather make sure that 100 people love you than having a mio people kind of like you. Get to know your community!
The guys then decided to meet some members of the community in NYC and thats when it started to make a difference. In the beginning, when the Airbnb community was still tiny, our founders Brian and Joe would go to every single listing and take photos of the rooms themselves and to check the quality of the listings. We now have more advanced tools for this ;)
Economic impactThe Airbnb community of Berlin contributed nearly 467 million in total economic activity in one year.For London that figure is at 1.9 billion. Paris has more listings than all of Germanyenvironmental impactIn Europe Airbnb properties consume 78% less energy, produce 89% lower greenhouse gas emissions and consume 48% less water than hotels*Plus our guests are 10 - 15% more likely to use public transportation, walk or bicycle as their primary mode of transportation than if they had stayed in a hotel.*per guest night; study is based on 8.000 survey responses from hosts and guests worldwide
Immer mehr Menschen erkennen die Vorteile der Sharing Eco und Airbnb fr sichStadt fr Stadt, Region fr Region ffnet sich dem Konzept der
80M+Total Airbnb Guests
More then half of this in last 12mThis NY eve, >2M people stayed on Airbnb
Our global community is growing and sharing like never before.
We want people to feel like they can belong anywhere while they travel with Airbnb
Lebe dort
Als htte Arthur Zelger es 1949 geahnt
Dieses Plakat von Arthur Zelger (1949),das zeitlose Modernitt und Lebensfreudesignalisiert, steht am Anfang einerrasanten Aufwrtsentwicklung.
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[email protected] [email protected]
Ursprnglichkeit, Kultur
The Awesome Title of Your PresentationName of Presenter / Date of Presentation / Other Info
[email protected] zuhause
2 guys having paying rentimpact on lives millions of peoplepretty inspiring