e business ch 4
TRANSCRIPT
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Ganjil 2007 Magister Teknologi InformasiFakultas Ilmu Komputer UI
Chapter 4Chapter 4EE--environmentenvironment
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Ganjil 2007 Magister Teknologi InformasiFakultas Ilmu Komputer UI
IntroductionIntroduction
Look at macro environmentSocial, legal, ethical
NOT competitors, substitutes (Ch 2)Major impact of the Internet
Marketing
Sales, Purchase the way we shop!
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Ganjil 2007 Magister Teknologi InformasiFakultas Ilmu Komputer UI
F actors GoverningF actors GoverningInternet Adoption
Internet AdoptionW e are talking about barriers
How people use the internetCost of Access
Computer price is expensiveValue Proposition
W hat can the Internet offer? Is it better?Ease of use
Connecting and user friendlinessSecurityFear of the unknown
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Ganjil 2007 Magister Teknologi InformasiFakultas Ilmu Komputer UI
D emand for E CommerceD emand for E Commerce
ServicesServicesTo sell one must know its customerprofile
How they access the InternetHow they are influenced by the InternetAre they purchasing via the Internet
Look at two perspective -- B2C andB2BDo you think they are similar?
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Ganjil 2007 Magister Teknologi InformasiFakultas Ilmu Komputer UI
B2 C D emandB2 C D emand
Access to the InternetSmall.. And varied, W ebographics!
Broadband use is increasing with variouscharging mechanismsMajority surfs others look for dataNot everyone have / wants access to theInternet
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B2 C D emandB2 C D emand
Influence by the InternetLook at their online behaviour
How the use the Internet to selectingproducts
Internet is the vital part of the researchprocessUsed in every step / for comparisonPrice is not exclusively the differentiatorOnline experience is also important
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B2 C D emandB2 C D emand
Purchase OnlineThere is hope!!!!!More and more are buying onlineMatter of confidence and trust! So BUILDthis!Even if Internet technology plateaus,
Sales increase in size More expensive items!Cars / Houses / MortgagesStill research only. The Future ?
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B2B D emandB2B D emand
Different demographicsOrganizational CharacteristicsRole in the Business
Internet AccessHigher in all aspectsStill slower in SMEs, but is doing well
Influence OnlineYes, but to identify, to choose, and to analyzeNOT for purchasesIs this changing?
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B2B D emandB2B D emand
Purchase OnlineVaries.. Other factors must be examinedEconomic environment, education, persuasion?
E-Business in SMEsDevelopers, Communicators, W eb Presence,TransactorsNot enough resources for planning and
implementationRisk and Reward isnt justifyableRevenue, Reputation, Strategic Importance, RegulatoryCompliance
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Ethical IssuesEthical Issues
Ethics is just generally accepted StandardsPrivacy is the key ethical issue (disabled also)
Privacy is about personal dataIdentity theft, frauds
W hy do businesses want personal data?Marketing
Dig your needs, characteristics, behaviorsTo PERSONALIZE!
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T aking ActionsT aking Actions
You want to gain trust?This is where the government plays a role
Prevent mis-use & create legalenvironment
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Ganjil 2007 Magister Teknologi InformasiFakultas Ilmu Komputer UI
SPAMSPAM
Anti SPAM issuesDoesnt mean they can not email you
They just need your consentOpt in / OPT out
Of further communications
Checkbox issueCold List Vs. House List
W hich one do you prefer?
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R egulations to ControlR egulations to Control
SPAMSPAMJ ust to name a few.Opt in / Opt out
Provide contact detailsName, address, phone.To complain!
FROM: must be valid to send replayCookies used to personalize and totrack!
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O ther R egulationsO ther R egulations
MarketingDomain Names, using keywords, meta tags,accessibility issues
Electronic ContractsCountry of Origin rulesDistance selling to protect merchants from error
Email RisksDefamation?
IP Protection W eb Contents and DataProtection
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R estrictive LegislationR estrictive Legislation
This is ownership problem!W hat if everything in the Internet ismonitored?
Burden technically and socially!
The internet is still restrictive.. As of todayOnly a few nations are true free-media
W hat about restrictions at the workplace?
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Economic andEconomic and
CompetitiveF
actorsCompetitiveF
actorsEconomic health plays a major role indetermining E Commerces potentials
Rich nations tend to have maturetechnology
This is E Commerces targets
Asian Markets will growBut will lead to a GAPHaves and Have Nots
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E Commerce andE Commerce and
GlobalizationGlobalizationGlobal is Reach
Faced a language barrier.
ENGLISH?Realize that your barrier is not just thelanguage!
Needs, trends, cultures, pricing, offering,contact address
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