eidgenössische technische hochschule zürich will technology save the swiss economy ? zurich, sept....
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![Page 1: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/1.jpg)
EidgenössischeTechnische HochschuleZürich
Will Technology Save the Swiss Economy ?
Zurich, Sept. 27, 2008
Prof. Dr. Fritz Fahrni
![Page 2: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/2.jpg)
EidgenössischeTechnische HochschuleZürich
Job Positions in Switzerland 1991 - 2005
Quelle: Bundesamt für Statistik
0
500
1000
1500
2000
2500
3000
3500
4000
4500
1991 1993 1995 1997 1999 2001 2003 2005
Secondary Sector: -19,4%
Tertiary Sector: +13,5%
Primary Sector: -8,3%
Total: +2.6%Total: +2.6%
Nu
mb
er o
f Jo
bs
in T
ho
usa
nd
s
![Page 3: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/3.jpg)
EidgenössischeTechnische HochschuleZürich
Job Positions in Switzerland 2006
Tertiary
Sector: 72% Secondary Sector: 24%
Primary Sector: 4%
Employed Persons: 3‘974‘000
Unemployed: 125‘000 (3.1%)Quelle: Bundesamt für Statistik
![Page 4: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/4.jpg)
EidgenössischeTechnische HochschuleZürich
Job Positions in Switzerland 2006
Tertiary
Sector: 72%
Secondary Sector: 24%Primary Sector: 4%
0 100 200 300 400
Rest
Textilgewerbe
Druckgewerbe
Lebensmittel
Chemie/ Pharma
Baubranche
Metall-Maschinen-Elektro
Quelle: Bundesamt für Statistik
Jobs in 1000‘s
![Page 5: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/5.jpg)
EidgenössischeTechnische HochschuleZürich
Headlines in the „Old Economy“
Slow Growth
Low Tech
Du
st covered
Salary dumping
Restructuring
Mergers
Transfers abroad
non-attractive
Closing down
![Page 6: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/6.jpg)
EidgenössischeTechnische HochschuleZürich
Headlines in the „New Economy“
12191e
Goggle
Inte
rnet
Microsoft
B to V
Skype
Com·
AOLNetscape
Nano
dynamic
Growth
Bio
Gen
omic
s
![Page 7: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/7.jpg)
EidgenössischeTechnische HochschuleZürich
„Old Economy“:Markets for Basic Human Needs (Maslow)
12197-e
Communication Mobility Energy ...
Food Clothing Housing Health Safetyphysiological
spiritual/philosophical
Self-fullfilment
Leasure timePleasure Recognition...
...Adventure
![Page 8: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/8.jpg)
EidgenössischeTechnische HochschuleZürich
„New Economy“
Linked to „New Tech“ / „High Tech“:• Information Technology• Communication Technology• Nano Technology• Bio Technology
Linked to the Future / Expectations• High Growth• High Valuation• Volatility / Bubble• Fear / Anxiety
![Page 9: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/9.jpg)
EidgenössischeTechnische HochschuleZürich
Characteristics
The „Old Economy“ The „New Economy“
• Satisfies BasicHuman Needs= Sustainable Markets
• Makes Use of Old and New Technologies
• Makes Use of New Technologies
• Creates New Needs = Growth Markets
• Replaces Estabished Products &Processes
• Rejuvenates Established Products, Systems &Processes
![Page 10: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/10.jpg)
EidgenössischeTechnische HochschuleZürich
Will Technology save the Swiss Economy?
„Healthy (alive) Economy“:
„Continuous Storms destructing existing Structures
through (disruptive) Innovations"(Schumpeter,1911)
„Traditional Industrial Job Positions“ will continue to decrease
![Page 11: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/11.jpg)
EidgenössischeTechnische HochschuleZürich
The Role of Enterprises
Profitable Enterprises
are
THE
Creators of Jobs
![Page 12: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/12.jpg)
EidgenössischeTechnische HochschuleZürich
Effectivity = “to do the right things”
VisionObjectives
VisionObjectives
Effectivitythrough close
customer relations
![Page 13: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/13.jpg)
EidgenössischeTechnische HochschuleZürich
Effectivity(2a): Where to find the „Right Things“
12108e
Sources: Daimler-Chrysler und 3M
Comfort-Trendin Cars
Memory Seat
Market-Pull
Source: DaimlerChrysler
Glue Technology
Post-It
Technology-Push
Source: 3M
![Page 14: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/14.jpg)
EidgenössischeTechnische HochschuleZürich
-Market Pull
Effectivity(2b): Where to find the „Right Things“
Wireless phone
Cable hinderscomfort
14006
-TechnologyPush
unused capacity
SMS
I love you,Darling
![Page 15: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/15.jpg)
EidgenössischeTechnische HochschuleZürich
Exciting Quality
Performance Quality Basic Quality
Degree of customersatisfaction
Fulfillment of requirements
Effectivity (1): to find the „Right Things“
Excited Customers
![Page 16: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/16.jpg)
EidgenössischeTechnische HochschuleZürich
Effectivity (3) = to do the Right Things
12129a-e
To recognize
Customer‘sNeeds
Success
=
To putto use
Technology
x
Market x Technology = Success
![Page 17: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/17.jpg)
EidgenössischeTechnische HochschuleZürich
Efficiency = “to do things right”
VisionObjectives
VisionObjectives
Efficiency Effectivity
= Closecustomer relations
![Page 18: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/18.jpg)
EidgenössischeTechnische HochschuleZürich
Efficiency: Drive for Operational Excellence
„old“ working places disappear
„new“ working places are created
„Healthy Economy“
![Page 19: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/19.jpg)
EidgenössischeTechnische HochschuleZürich
Efficiency = „to do things right“
more percise / faster / cheaper / nicer /…..
„better use of ressources“
Efficency is the Survival Mode (Necessity)
for Enterprises
![Page 20: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/20.jpg)
EidgenössischeTechnische HochschuleZürich
Innovation = “to realize dreams”
VisionObjectives
VisionObjectives
Efficiency Effectivity
= Closecustomer relations
Innovations
![Page 21: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/21.jpg)
EidgenössischeTechnische HochschuleZürich
Economy: to innovate / grow or to die
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EidgenössischeTechnische HochschuleZürich
10589e
-50,0%
+50,0%
-50,0%
+50,0%
Annual Change in R&D intensity (92-97)
Annual Change in Market Value(Standardized, 95-99)
Source: Mercer
How much may R&D cost?(a true but may-be not quite scientific study)
![Page 23: Eidgenössische Technische Hochschule Zürich Will Technology Save the Swiss Economy ? Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni](https://reader035.vdokument.com/reader035/viewer/2022062417/55204d8249795902118d58c6/html5/thumbnails/23.jpg)
EidgenössischeTechnische HochschuleZürich
?
14605
Economy: to innovate / grow or to die
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EidgenössischeTechnische HochschuleZürich14005
Technologies change the World, the Enterprises & Us
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EidgenössischeTechnische HochschuleZürich
Swiss Venture with worldwide recognition
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EidgenössischeTechnische HochschuleZürich
Wellenkraftwerk 1
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EidgenössischeTechnische HochschuleZürich
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EidgenössischeTechnische HochschuleZürich
Time
Min
iatu
riza
tio
n a
nd
co
st
red
uc
tio
n
(2) PCs
(3) Mobiles
(4) Smart Things
(1) Mainframe
Innovation: ICT - Tomorrow‘s World
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EidgenössischeTechnische HochschuleZürich
Corporate Culture = “to set the context”
VisionObjectives
VisionObjectivesCorporate Culture
Efficiency Effectivity
= Closecustomer relations
Innovations
Profitable Enterprises are the Job Creatiors
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EidgenössischeTechnische HochschuleZürich
12133e-3
Leader
vision
intuition
conviction
determination
courage
Do the right things
Manager+
objectives
allocation
knowledge
perseverance
organisation
Do things right
+ Communicator
Make them known
The Entrepreneur
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EidgenössischeTechnische HochschuleZürich
Corporate Culture
12041e
Management Styles
C ommand
C ontrol
C orrect
„Under Pressure“
C ontext
C ulture
C ommunication
„Innovative“
C hallenge
S upport
F eedback
“Challenge”
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EidgenössischeTechnische HochschuleZürich
Corporate Culture Values and Attitude
12099-2be
innovative
competent
understandable
on-time
with self-confidence
accountablelearning
SuccessfulEnterprise
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EidgenössischeTechnische HochschuleZürich
Technology enables / helps
Will Technology save the Swiss Economy?
However, Technology alone will not do!
• To find the „Right Things“ Effectivity
• To do „Things“ right Efficiency
• To realize „Future Possibilities“ Innovation
• To set a „Creative Context“ Corp. Culture