E n ig m a Dis t rib u t io n A/SP ræ s e n t a t io n 2 0 1 6

AGENDA• Om Enigma og markedet

• Collectibles

• Trends

• Games

• Workshop– Vi spiller spil og arbejder med salgsargumenter!

Enigma historie• 2004

– Grundlagt

– Ultra Pro Licens

• 2005

– Norsk salgskontor

– Wizards of the coast Licens

• 2007

– Svensk salgskontor

– Upperdeck Licens

• 2008

– Bergsala, distributør af Nintendo opkøber 50% af Enigma

– Pokémon Licens

– 2009

• Panini licens

– 2011

• Flytter til Hvidovre for at få mere plads

• BE Benelux grundlægges

– 2012

• BE Finland

– 2015

• Bullyland Licens

• Hasbro Licens

– 2016

• Asmodee opkøber firmaet og navnet ændres igen til Enigma Distribution

Organisation – BE DK

Product OverviewTurnover per brand 2015

Market OverviewTurnover per category

Marketing

Broad marketing• Newsletters• Retail catalogues• BE Catalogue• Website• Social media• PR• TVC’s• Game of the Year• Printed Adds• Sampling• Direct consumer mails• Store competitions• Store training• Trade fairs• Member clubs

In store marketing • Floor displays• ½ pallet displays• Counter displays• Customfit shelf displays• In store TVC• Demos• Organized play• Posters• Cut out Standees• Card trading days• Competitions• LE Cards• Flyers• Banners

Collectibles

Pokemon

• Pokemon TCG• Pokemon GO• Nyheder– Pokémon Sun & Moon– Pokémon GX kort– 50 nye Pokémon

Panini Produkter

• Adrenalyn XL• Klistermærker

Trends

Rubiks Cube

Domino Express

Posters & Desk Mats

Games

Bezzerwizzer

• Bezzerwizzer Blå• Bezzerwizzer Familie• Bricks• HINT

Dobble

• Dobble• Find Dory Dobble• Star Wars Dobble• Demo Dobble

efterårsferien

Cortex

• Cortex Challenge• Cortex GEO• Cortex Kids

Ticket to Ride

• Ticket To Ride USA• Ticket To Ride EU

Carcassonne

• Carcassonne• EXP

Catan• Catan• EXP

Hotel Tycoon

• Hotel Tycoon

Rummikub

• Rummikub

SET

• SET

Sequence

• Alm• Numbers• Cats• Dogs

Pass the Pigs

• Alm• Stor

Så er det tid til at spille!

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