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Fashion & Internet Revolution !

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a presentation held by Michaela AmortClaudia Rosa LukasMaria Ratzinger Michaela Ambosand Andreas Klingerat the Vienna Barcamp Mai 2010 (#bcvie)

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Page 1: Fashion & Internet - REVOLUTION!

Fashion & InternetRevolution !

Page 2: Fashion & Internet - REVOLUTION!

michaela amort

Page 3: Fashion & Internet - REVOLUTION!

claudia rosa lukas

Page 4: Fashion & Internet - REVOLUTION!

michaela ambos

Page 5: Fashion & Internet - REVOLUTION!

maria ratzinger

Page 6: Fashion & Internet - REVOLUTION!

andreas klinger

Page 7: Fashion & Internet - REVOLUTION!

Fashion Live

Page 8: Fashion & Internet - REVOLUTION!

Prorsum ist die exklusive high end Linie des britischen Traditionshauses Burberry, das seit ewig für DEN Trenchcoat sowie ein spezielles Karomuster berühmt ist.

• Aufzeichnung unter http://live.burberry.com/• FB & Twitter Integration (comments wurden angeblich zensuriert/moderiert)• Umfrangreiches, moderiertes Rahmenprogramm mit Begrüßung durch Chefdesign-

er Christopher Bailey.• Verschiedene Schauplätze und VIP-Interviews (Z.B. Twiggy und auch sonst very brit-

ish) vor der Show• Live viewing Events parallel zur Show in Paris, New York, Dubai, Tokyo and Los

Angeles• Geschätzte 100 Millionen ZuseherInnen sollen auf über 70 Websites, darunter Sky

News, CNN, The Times – alle auch iPhone tauglich! – live erreicht worden sein.

Diese London Fashion Week http://www.londonfashionweek.co.uk/ war die erste mit ei-nem dgital schedule auf zentraler Website!

Burberry Prorsum. “3D” Show, London Fashion Week Autumn/Winter 2010/11, Februar 2010

[email protected]

Page 9: Fashion & Internet - REVOLUTION!

• 1:1 Aufzeichnung des Livestreams auf der Website• Keine FB oder Twitter Integration• perfekt inszenierte Show (Sound, Stimmung, Ablauf, Tempo)• Robert Duffy, Freund und Geschäftspartner von Marc Jacobs twitterte schon Wochen

davor von Vorbereitungen etc. inklusive Bildupload: “I’m not leaking anything that hasn’t been leaked already!”

Marc Jacobs. Show, New York Fashion Week Fall/Winter 2010/11

[email protected]

Page 10: Fashion & Internet - REVOLUTION!

• Replay unter http://www.bernhard-willhelm.com/ • Low budget stream on short notice (Absicht ?)• knapp 100 concurrent user (gemessen an seinem Bekanntheistgrad eher wenig)• passt perfekt zum trash chic der gezeigten Mode

Bernhard Willhelm leitet seit Herbst 2009 die Modeklasse an der Angewandten.

Bernhard Willhelm. Präsentation, Paris Fashion Week Autumn/Winter 2010/11

[email protected]

Page 11: Fashion & Internet - REVOLUTION!
Page 12: Fashion & Internet - REVOLUTION!

Fashion Startups

Page 13: Fashion & Internet - REVOLUTION!

„it‘s like everybody is doing fashion now“

- Reeshma Sohoni CEO Seedcamp

Page 14: Fashion & Internet - REVOLUTION!

11Garmz GmbH | Presentation | Prepared for INITS | April 2010 |

Garmz targets a very attractive market

Market Size

in bn !

FranceUKGermany USA Rest of the world

Tota

l

CAGR 25,5%Europe

CAGR 22,7%Europe

CAGR 24,8%World

CAGR 13,6%World

20042005

20062007

20082009

201020112012

2013

80706050403020100

in bn !

EuropeUSARest ofthe world

CAGR 2,6%World

*

***

**

CAGR 2,5%World

20042005

20062007

20082009

201020112012

800

600

400

200

0

Fashion E-Commerce is the fastest growing segment within the fashion industry and within E-Commerce:

Sources:

Data Monitor - Globa l Apparel Reta il, 2008; Data Monitor – Apparel Reta il in the United States, 2008Data Monitor - Globa l Internet Reta il, 2008; Data Monitor – Online Reta il in Germany, 2008; Data Monitor – Online Reta il in the United Kingdom, 2008; Data Monitor – Online Reta il in France, 2008;Nielsen Netrating – Globa l Online Shopping Report, 2008

*

* *

* * *

Books

Fashion

DVD/Games

Airline Tickets

Electronics

Music

0% 20%

81%

“I have purchased items on the internet in the past 3 months”

2005 2007

Page 15: Fashion & Internet - REVOLUTION!

Marketplaces

Page 16: Fashion & Internet - REVOLUTION!

etsy.com

Page 17: Fashion & Internet - REVOLUTION!

dawanda.com

Page 18: Fashion & Internet - REVOLUTION!

supermarkethq.com

Page 19: Fashion & Internet - REVOLUTION!

marke-eigenbau.org

Page 20: Fashion & Internet - REVOLUTION!

co-creation

Page 21: Fashion & Internet - REVOLUTION!

shoesofprey.com

Page 22: Fashion & Internet - REVOLUTION!

shoesofprey.com

Page 23: Fashion & Internet - REVOLUTION!

laudividni.com

Page 24: Fashion & Internet - REVOLUTION!

laudividni.com

Page 25: Fashion & Internet - REVOLUTION!

youtailor.com

Page 26: Fashion & Internet - REVOLUTION!

youtailor.com

Page 27: Fashion & Internet - REVOLUTION!

discount communites

Page 28: Fashion & Internet - REVOLUTION!

vente-privee.com

Page 29: Fashion & Internet - REVOLUTION!

brands4friends.com

Page 30: Fashion & Internet - REVOLUTION!

b2b

Page 31: Fashion & Internet - REVOLUTION!

fits.me

Page 32: Fashion & Internet - REVOLUTION!

worldonahangar.me

Page 33: Fashion & Internet - REVOLUTION!

crowdsourcing / collab prod

development

Page 34: Fashion & Internet - REVOLUTION!

useabrand.com

Page 35: Fashion & Internet - REVOLUTION!

ustrendy.com

Text

Page 36: Fashion & Internet - REVOLUTION!

exuve.com

Page 37: Fashion & Internet - REVOLUTION!

today we use websites to communicate about productstomorrow we use websites to create products

- collaborative product development.

Page 38: Fashion & Internet - REVOLUTION!

garmz.com launch june 15th

Page 39: Fashion & Internet - REVOLUTION!

garmz.com

Page 40: Fashion & Internet - REVOLUTION!

18Garmz GmbH | Presentation | Prepared for INITS | April 2010 |

Test runs

start your own fashion label

Page 41: Fashion & Internet - REVOLUTION!

8Garmz GmbH | Presentation | Prepared for INITS | April 2010 |

Test runs

if enough demandfree market quality production

Page 42: Fashion & Internet - REVOLUTION!

17Garmz GmbH | Presentation | Prepared for INITS | April 2010 |

Test runs

sold in the webshop at market prices