heidi van der watt - rtd11 2015
TRANSCRIPT
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Mapping the economic impact of marine adventure tourism in Gansbaai, South Africa
11th International Conference on Responsible Tourism in Destinations CTICC, Cape Town14 April 2015
Heidi van der Watt
Better Tourism Africa
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International Marine Volunteer Centre
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Great White House
Dyer Island Cruise
Marine Dynamics
Birkenhead Volunteer
Centre
Dyer Island Conservation
Trust
African Penguin and
Seabird Santuary
Great White House
Dyer Island CruiseS
Marine Dynamics
African Penguin and
Seabird Santuary
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Process
Extracting administrative data
Staff interviews
Supplier interviews
Volunteer expenditure diaries
Guest survey
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Outputs
Collective impact on local economy
Comparative marketing spend and reach
Conservation contribution
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Collective economic impact
Employment impact: direct jobs, dependents Human resource expenditure: salaries, skills
development/training Household income related to employment and business
opportunities Procurement – local, provincial, national Preferential procurement from black-owned companies Marketing expenditure (incl trade show booths, directly
related, tourism association subscription fees) Maintenance & construction expenditure Capital formation Guest expenditure in local economy
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Collective conservation/ CSI impact
Conservation expenditure (sponsored M and PhD students, research equipment, vessel launch fees, protective gear, conference fees, rescue of seabirds/mammals, environmental education)
Corporate Social Investment (contribution to teacher salaries, donations, directorships of charitable institutions)
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Collective marketing impact