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TRANSCRIPT
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© 2013 Cisco and/or its affiliates. All rights reserved.©2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Herzlich Willkommenbeim
Cisco Up2Date
Herzlich Willkommenbeim
Cisco Up2Date
Hans GreinerEnterprise Sales Manager
16. Jänner 2014 / Wien
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© 2013 Cisco and/or its affiliates. All rights reserved.
Evolution of the InternetB
usin
ess
and
Soc
ieta
l Im
pact
Intelligent Connections
• Email• Web Browser• Search
ConnectivityDigitize Access to
Information• Social• Mobility• Cloud• Video
ImmersiveExperiences
Digitize Interactions (Business & Social)
• E-commerce• Digital Supply Chain• Collaboration
NetworkedEconomy
Digitize BusinessProcess Connecting:
• People• Process• Data• Things
Internet ofEverything
Digitizethe World
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© 2013 Cisco and/or its affiliates. All rights reserved.
The Internet of Everything
Source: Cisco Internet Business Solutions Group, 2012
Delivering the right information to the right person, machine at the right time.
Leveraging data for decision making.
Physical devices andobjects connected tothe Internet and each other.
Connecting people in more valuable ways.
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© 2013 Cisco and/or its affiliates. All rights reserved.
Amazing Things Happen When You Connect the Unconnected
of the World is Still Not Connected
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© 2013 Cisco and/or its affiliates. All rights reserved.
What is the Value at Stake Over the Next Ten Years?
Source: Cisco Internet Business Solutions Group, 2013
The Internet of Everything has the potential to grow global corporate profits by 21% in aggregate by 2022.
What Fuels Internet of Everything Value At Stake?
Supply Chain/Logistics
Supply Chain/Logistics InnovationInnovation
Customer ExperienceCustomer
ExperienceEmployee
ProductivityEmployee
ProductivityAsset
UtilizationAsset
Utilization
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09:00 - 09:15 Begrüßung
09:15 - 09:45 IT Trends und IT Strategien der Zukunft09:45 - 11:00 Cisco Unified Access – Die intelligente Plattform für
eine vernetzte Welt
11:00 - 11:15 Kaffeepause
11:15 - 11:45 Cisco bringt mit IWAN neues Leben ins W AN
11:45 - 12:15 Next Generation Security Update
12:15 - 13:45 Mittagessen
13:45 - 15:00 Cisco`s Collaboration Strategie - Roadm ap 2014
15:00 - 15:15 Kaffeepause
15:15 - 16:30 „Noch mehr U in UCS"
Agenda UP2Date Roadshow
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© 2013 Cisco and/or its affiliates. All rights reserved.©2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
IT Trends und IT Strategiender ZukunftIT Trends und IT Strategiender Zukunft
Thomas LatzerEN Lead Austria
Jänner 15, 2014 / Graz
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© 2013 Cisco and/or its affiliates. All rights reserved.
Agenda
Cisco’s Unified Framework – The Model for Next Generation IT
Cisco ONE
OnePK
eXtensible Network Controller
Cisco ONE: Top 5 Takeaways
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© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco Unified Framework- The Model for Next Generation IT
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© 2013 Cisco and/or its affiliates. All rights reserved.
CHANGING
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© 2013 Cisco and/or its affiliates. All rights reserved.
CHANGING FAST
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© 2013 Cisco and/or its affiliates. All rights reserved.
Pace of Change is Accelerating
IoTCloud AppsMobile Big Data & Analytics
50B Connected Devices by
2020
80% of 80% of enterprise apps were deployed in the Cloud in
2012
300K apps available in 2010 –> 2M
in 2012
More data created in 2012 than the past
5000 years
Connected Connected devices will outnumber people by
2014
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© 2013 Cisco and/or its affiliates. All rights reserved.
The Only Constant is Change
Business Implications
Technology Transitions
Mobile New Breed of Apps CloudData &
AnalyticsInternet of
Things
Experience Expectations
Growth & Innovation
Security & Privacy
New Business Models Globalization
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© 2013 Cisco and/or its affiliates. All rights reserved.
Software Defined Network Drivers and Impact
SDN/OpenFlow market will grow to almost
$2 billion by 2016 … driven by the growing need for scalability & network programmability3
Scale, Programmability
…cloud is not just about
cost reduction. Agility will be a key benefit1
Human MiddlewareDevice Management Security
By 2020,
50 billion devices will be connected to wireless networks2
1 Gartner G00238288, Five Things That Private Cloud Is Not, 3 August 2012,Thomas J. Bittman
2Ericsson white paper, “More Than 50 Billion Connected Devices,” February 2011
3 IDC #235074, “Technology Assessment: The Impact of OpenFlow on Data Center Network Architectures” June 2012
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© 2013 Cisco and/or its affiliates. All rights reserved.
What is SDN?
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© 2013 Cisco and/or its affiliates. All rights reserved.
Basic Definitions
What Is Software Defined Network (SDN)?
“…In the SDN architecture, the control and data planes are decoupled, network intelligence and state are logically centralized, and the underlying network infrastructure is abstracted from the applications…”
Source: www.opennetworking.org
What is OpenStack?
Opensource software for building public and private Clouds; includes Compute (Nova), Networking (Quantum) and Storage (Swift) services.
Source: www.openstack.org
What is Overlay Network?
Overlay network is created on existing network infrastructure (physical and/or virtual) using a network protocol. Examples of overlay network protocol are: MPLS, LISP, OTV and VXLAN
What Is OpenFlow?
“…open standard that enables researchers to run experimental protocols in campus networks. Provides standard hook for researchers to run experiments, without exposing internal working of vendor devices…”
Source: www.opennetworking.org
Note: SDN is not mandatory for network programmability or automation Note: OpenFlow is not mandatory for SDN
Note: Applicable to SDN and non-SDNNote: Applicable to SDN and non-SDN
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© 2013 Cisco and/or its affiliates. All rights reserved.
Network Programmability Models
Control Plane
Data Plane
Controller
Data Plane
Applications
Vendor-specific APIs
OpenFlow
2a Classic SDN
VendorSpecific(e.g. onePK)
Controller
Data Plane
Applications
Vendor-specific APIs
OpenFlow
Control Plane
2b Hybrid “SDN”Applications
Virtual Control Plane
Virtual Data Plane
OverlayProtocols(e.g. VXLAN)
Vendor-specific APIs
3 Network Virtualization/Virtual Overlays
Control Plane
Data Plane
Vendor-specific APIs
Applications
1 Programmable APIs
Control Plane
Data Plane
VendorSpecific(e.g. onePK)
VendorSpecific(e.g. onePK)
Openstack and Network Overlays Apply to All Models (Physical/Virtual)Custom Features Can Be Built
CLI, SNMP, …
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© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco Open Network Environment Competitive Landscape
Point ProductHardware
Point ProductSoftware
ArchitecturalSolution
Programmatic APIs Virtual OverlayController and AgentOpenFlow or Other
Network Programmability Deployment Models
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© 2013 Cisco and/or its affiliates. All rights reserved.
Software-Overlay Only Approach: The Real Story
REDUCED VISIBILITY
DIFFICULT TO TROUBLESHOOT
SECURITY CHALLENGES AND LACK OF COMPLIANCE
OverlayOverlay
Wow, this new technology will
totally make driver’s licenses
useless…
I see smoke but there’s no warning lights on my dashboard!?!
Network Visibility of Your Apps Today
Network Visibility of Your Apps on an Software Overlay
Perspective of an Overlay Startup Vendor
PHYSICAL
OVERLAY
OVERLAY
PHYSICAL
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© 2013 Cisco and/or its affiliates. All rights reserved.
The Three Truths About Networking
http://blogs.cisco.com/news/three-truths-about-networking-the-next-chapter/
Network virtualization is different than server
virtualization
Application performance creates greater demand for
physical and virtual innovation
A software-only approach actually increases cost and
complexity
1 2 3
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© 2013 Cisco and/or its affiliates. All rights reserved.
Simplicity Agility Flexibility
What Our Customers are Asking For
Abstraction Automation OpennessAchieved by:
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© 2013 Cisco and/or its affiliates. All rights reserved.
The Evolving Network
SNA over IP
Voice over IP
Inline Power
Storage Networking
Network Virtualization
Unified Access
Unified Fabric
Unified Computing
The Network
Open Network Environment
SDNBig
DataSecurityStorageVideo Voice
TECHNOLOGIES HITTING THE NETWORK
CISCO INNOVATIONS
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© 2013 Cisco and/or its affiliates. All rights reserved.
Orchestrated ConfigurableConfigurable
Network Aware AppsApp Aware NetworksApp Aware Networks
Programmatic InterfacesCommand Line InterfaceCommand Line Interface
AutomatedManagedManaged
Network Evolution
Today TomorrowTogether
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© 2013 Cisco and/or its affiliates. All rights reserved.
Model for Next Generation ITModel for Next Generation IT
Services
Infrastructure
Platform
Applications
Application Interfaces
Infrastructure Interfaces
New Business Models Partner Ecosystem
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© 2013 Cisco and/or its affiliates. All rights reserved.
TECHNICAL SERVICESADVANCED /PROFESSIONAL
SERVICES
PLATFORM SERVICESMANAGED SERVICES
CONSULTING SERVICESIoE EXCHANGES
IoT Solutions & Industry Apps
Business Processes & Enterprise Apps
3rd Party and Open Source EcoSystem
Analytics + Management + Orchestration
Services Platform – System Applications
Infrastructure Platform
Unified P
latform
Unified Data Center
Core Networking
AccessWIRED | MOBILE
Security
Cisco Video and Collaboration
Cisco Unified Framework: 3 Principles
Services
Innovate and win in our foundational priorities
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© 2013 Cisco and/or its affiliates. All rights reserved.
TECHNICAL SERVICESADVANCED /PROFESSIONAL
SERVICES
PLATFORM SERVICESMANAGED SERVICES
CONSULTING SERVICESIoE EXCHANGES
IoT Solutions & Industry Apps
Business Processes & Enterprise Apps
3rd Party and Open Source EcoSystem
Analytics + Management + Orchestration
Services Platform – System Applications
Infrastructure Platform
Unified P
latform
Unified Data Center
Core Networking
AccessWIRED | MOBILE
Security
Cisco Video and Collaboration
Services
Drive network value through Cisco Unified Platform
Cisco Unified Framework: 3 Principles
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© 2013 Cisco and/or its affiliates. All rights reserved.
TECHNICAL SERVICESADVANCED /PROFESSIONAL
SERVICES
PLATFORM SERVICESMANAGED SERVICES
IoT Solutions & Industry Apps
Business Processes & Enterprise Apps
3rd Party and Open Source EcoSystem
Analytics + Management + Orchestration
Services Platform – System Applications
Infrastructure Platform
Unified P
latform
Unified Data Center
Core Networking
AccessWIRED | MOBILE
Security
Cisco Video and Collaboration
Services
Cisco Unified Framework: 3 Principles
CONSULTING SERVICESIoE EXCHANGES
Increase relevance to businesses with applications and services
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© 2013 Cisco and/or its affiliates. All rights reserved.
TECHNICAL SERVICESADVANCED /PROFESSIONAL
SERVICES
PLATFORM SERVICESMANAGED SERVICES
IoT Solutions & Industry Apps
Business Processes & Enterprise Apps
3rd Party and Open Source EcoSystem
Analytics + Management + Orchestration
Services Platform – System Applications
Infrastructure Platform
Unified P
latform
Unified Data Center
Core Networking
AccessWIRED | MOBILE
Security
Cisco Video and Collaboration
Services
Cisco Unified FrameworkModel for Next Generation IT
CONSULTING SERVICESIoE EXCHANGES
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© 2013 Cisco and/or its affiliates. All rights reserved.
TECHNICAL SERVICESADVANCED /PROFESSIONAL
SERVICES
PLATFORM SERVICESMANAGED SERVICES
CONSULTING SERVICESIoE EXCHANGES
IoT Solutions & Industry Apps
Business Processes & Enterprise Apps
3rd Party and Open Source EcoSystem
Analytics + Management + Orchestration
Services Platform – System Applications
Infrastructure Platform
Unified P
latform
Unified Data Center
Core Networking
AccessWIRED | MOBILE
Security
Cisco Video and Collaboration
Cisco Open Network Environment (ONE)
Services
Cisco ONECisco ONE
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© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco ONE
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© 2013 Cisco and/or its affiliates. All rights reserved.
SDN approaches (Cisco’s is “Cisco ONE”)
Virtual Overlays
• Recreates the network & services in software
• No network reliance through full abstraction
Controllersand Agents
• Central control function
• Manages flows
• One-to-many
• Understands network topology
APIs
• Exposing programmatic interfaces
• Allows an application to interact with the network
SDN SDN SDN
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© 2013 Cisco and/or its affiliates. All rights reserved.
Rapid Application Development
3
C, JAVA, Python
onePK API Presentation – Service Sets
onePK API Infrastructure
IOS / XE(Catalyst, ISR, ASR1K)
NXOS(Nexus Platforms)
IOS XR(ASR 9K, CRS)
Data Path Policy Element Route Utility
Others…Discovery VTY Developer
Flexible Application Deployment• On a Service Blade• On an External Server• Directly on the Device
Comprehensive and Consistent Platform Support: • IOS/XE, NX-OS, IOS-XR
Comprehensive Service Sets• Expose the breadth of IOS
functionality, consistently• 700+ functions and counting
Developer Environment• Language of Choice• Programmatic Interfaces• Rich Data Delivery via APIs
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© 2013 Cisco and/or its affiliates. All rights reserved.
Application Frameworks, Management Systems, Controllers, ...
Agents as Flexible Integration Vehicles
DeviceDevice
ForwardingForwarding
ControlControl
Network ServicesNetwork Services
OrchestrationOrchestration
ManagementManagement
PCEPPCEP NeutronNeutronOpenFlowOpenFlow PuppetPuppet NetconfNetconfOMIOMII2RSI2RS ……onePKonePK
OpenFlowOpenFlow
I2RSI2RS
PCEPPCEP
NeutronNeutron
OMIOMI PuppetPuppet NetconfNetconf ……
IOS / XE NX-OS IOS-XR
onePK API & Agent Infrastructure
Agent
Agent
Agent
Agent
Agent AgentAgent
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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40
Industry’s Most Extensible Controller Architecture based on Open Daylight
RESTREST
Core Functionality
Cisco Advanced Functions
Cisco Apps Customer Apps ISV Apps
Network Infrastructure
JAVAJAVAMore
ComingMore
Coming
onePKOpenFlowMore
Coming
Open Src Apps
Extensible, Modular Architecture
Core developed on Open Daylight
Advanced Functionality for Production Deployments::
Applications
Extensibility allows the Controller to support a wide variety of use cases with topology-specific Apps and south-bound plug-ins
Monitor Manager
Transit Selection
Network Slicing
• Advanced Flow Management
• Flow Based Troubleshooting
• Role Based Authentication
• onePK Support
• Scalabilty
• Advanced GUI
• Cisco TAC support
Service Abstraction Layer (SAL)
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© 2013 Cisco and/or its affiliates. All rights reserved.
Top Five Takeaways: Cisco Open Network Environment
1 Cisco ONE is a comprehensive response to SDN
2 Cisco ONE strategy embraces Open Standards + Cisco Innovation
4 Cisco XNC Controller is extensible platform for Application Development (Cisco + 3rd party) for production quality deployments.
5Cisco Overlay solutions address consistency across physical and virtual environments for Multi-hypervisor, Multi-service, Multi-cloud deployments
3onePK provides consistency across all platforms & operating systems; ability to host applications on-box, on a server, and in the cloud including on-premise or off, public, private & hybrid.
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Thank you.