mautic & typo3 marketing automation mit€¦ · • integration in cms will be standard in near...
TRANSCRIPT
Marketing Automation mitMautic & TYPO3
Wir sind ein gutes Team.
Sup7even Digital Unser Team
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Volker Kemeter TYPO3 Development
Josef GlatzTYPO3 Development
Kathrin SchütteOnline Marketing
Attila JánosScrum Master
Doreen KallweitOnline Marketing
Claudia NikollajCreative Director Georg Ringer
TYPO3 Core-Development
Digital made with in Austria. Linz. Vienna.
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AGENDA
1. Marketing Automation
2. Strategy of Marketing Automation
3. What is Mautic
4. TYPO3 + Mautic
5. At the end of the day?
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2: Marketing Automation
From IP to contactFrom contact to converter
From converter to customer4
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AGENDA
1. Marketing Automation
2. Strategy of Marketing Automation
3. What is Mautic
4. TYPO3 + Mautic
5. At the end of the day?
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3: Strategy of Marketing Automation
Contact tracking/monitoring
Automates finding and muturing contacts
Landing Pages + Forms
Sending email | text messages | web notifications
CRM
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3: Strategy of Marketing Automations
1. Monitoring and tracking contactsTracking is based on: IP and/or Cookie // Page, View or URL
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3: Strategy of Marketing Automation
2. Magnify data
● Magnifying data about ○ Forms on Landing Pages, Newsletters submissions○ Whitepapers○ User registration
● “Don´t ask too much”
● “Make a deal”
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3. Maintain● Data consistency● Data structure
3: Strategy of Marketing Automation
4. Master• Using Data
• Personalized Content
• Integration in CMS will be standard in near future.
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AGENDA
1. Marketing Automation
2. Strategy of Marketing Automation
3. What is Mautic
4. TYPO3 + Mautic
5. At the end of the day?
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Mautic
Mautic is an open source marketing automation software (email, social & more).
Open SourceLicensed under GPL 3Self hosted + SaaS
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AGENDA
1. Marketing Automation
2. Strategy of Marketing Automation
3. What is Mautic
4. TYPO3 + Mautic
5. At the end of the day?
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2: The Goal
From IP to contactFrom contact to converterFrom converter to customer
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1: Define contact fields
2: Create segments
3: Setup landing pages
4: Create email
5: Create campaign
6: Define point triggers and actions
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Mautic + TYPO3 Campaign Workflow
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Mautic + TYPO3 Campaign Workflow
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website.com/landingpageNew Visitor Contact / known visitor
Contact segmentation
Campaign
Point trigger + action
CRM
Master data: Using Data
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http://mautic.sup7even.digital/ http://mautic-typo3.sup7even.digital/
AGENDA
1. Marketing Automation
2. Strategy of Marketing Automation
3. What is Mautic
4. TYPO3 + Mautic
5. At the end of the day?
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What is special?
Open Source Licensed under GPL No license costs
Self hosted Active community Agency support
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At the end of the day!
automated communication & marketing processes
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Marketing Automation delivers
… and a personalized content!
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Datenschutz
Um von dieser Technologie rechtssicher zu profitieren obliegt Ihnen als Werbetreibendem die Verpflichtung zur transparenten Aufklärung darüber, dass
● ein Cookie gesetzt wird (dies gebietet bereits die EU Cookie-Richtlinie)
● das Klickverhalten personalisiert gespeichert und über dieses Cookie zusammengeführt werden kann
● dieses gegebenenfalls zur Personalisierung Ihrer Contents sowie der E-Mail-Kommunikation verwendet wird
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Many thanks to all open source contributers at
and especialy
Jurian Janssen@woeler on Slack #typo3-mautic
Github.com/Woeler21
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Your question?
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