media event broadcast im wandel · mam –video production management system bms. vidispine:...
TRANSCRIPT
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Media Event – Broadcast im Wandel
Ilmenau - 07. Mai 2019
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EINFÜHRUNG/BEGRÜßUNG
ARVATO… WER? BUSINESS TECHNOLOGIE PROZESSE & LEADERSHIP
Agenda
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EINFÜHRUNG/BEGRÜßUNG
ARVATO… WER? BUSINESS TECHNOLOGIE PROZESSE & LEADERSHIP
Agenda
?
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Steckbrief - Nicolas
https://www.linkedin.com/in/nicolas-ley-59bb4831/
Nicolas LeySenior Director SolutionsArvato Systems S4M GmbHMobile: +49 171 8774816
• TU Ilmenau – Dipl. Ing Medientechnik AVT
• Fraunhofer IGD – Wissenschaftlicher Mitarbeiter
• iPharro Media GmbH – Produkt Manager
• Solutions 4 Media – Projekt und Produktmanager
• Arvato Systems S4M GmbH – Head of Professional Services
• AVID – Delivery Manager Central and Nordics
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Medienlabor - 2004
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Audimax - 2006
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EINFÜHRUNG/BEGRÜßUNG
ARVATO… WER? PROZESSE & FÜHRUNG
BUSINESS TECHNOLOGIE
Agenda
?
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Bertelsmann – The Company at a Glance
MEDIA SERVICES EDUCATION INVESTMENTS
17.2 Billion
Eurosin Sales
> 119,000Employees
50 Countries
All information: 2017
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Bertelsmann – The Company at a Glance
MEDIA SERVICES INVESTMENTS
3.8 Billion Eurosin Sales
> 70,000Employees
40 Countries
EDUCATION
All information: 2017
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Arvato Systems Locations Across the Globe
352 Million
Eurosin Sales
> 2,600Employees
Headquarters Locations
Additional locations in Germany:such as Baden-Baden, Berlin, Bielefeld, Dortmund, Düsseldorf, Hamburg, Cologne, Leipzig, Munich, Rostock, Walldorf, Wilhelmshaven
Los AngelesGreenville
Toronto
Birmingham
Amsterdam
Zurich
Kuala Lumpur
New York
Gütersloh
Riga
> 20 Locations
All information: 2017
Stockholm
Brasov
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Unsere Leistungen
23/05/19 | Nicolas Ley | Arvato Systems
Business Consulting
Management Consulting
Technology & Process Consulting
CONSULTING
Digitale Transformationslösungen
Lösungen mit klarem Branchenfokus & Expertise
Big Data & A.I.
Technologie-Expertise/Partner: SAP, Microsoft, AWS, Google
SYSTEMS INTEGRATION
Infrastrukturberatung & -planung
Application Management
Workplace Services
Communication Services
Hosting / Data Center Services
Service Desk
INFRASTRUCTURE SERVICES
DATA CENTER & SERVICE DELIVERY MIT PRIVATE & PUBLIC CLOUD
E-HEALTHCOMMERCE UTILITIESMEDIAUnser Fokus
11
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COGNITIVE AUGMENTATION
Arvato Systems: Broadcast Solutions
PROGRAMMATIC ADVERTISING
IP & RIGHTS MANAGEMENT
CROSS-PLATFORM SCHEDULING
CONTENT INGEST & ANNOTATION
CONTENT MANAGEMENT & ORCHESTRATION
SEARCH & CONTENT SHARING
WORKGROUP EDITING
SCALABLE MEDIA SERVICES
CROSS-MEDIA SALES
BUSINESS
OPERATIONS
TECHNOLOGYSTUDIO PRODUCTION
MEDIA PLANNING & MONETIZATION
MEDIA MANAGEMENT
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MAM – Video Production Management System
BMS
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Vidispine: Content Management Platform
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Loggin
g
3rd Party / HW
ExecutionLogic
Configuration
Control Logic & Repository
UI
Platform and Vidispine + 3rd Party
MediaPortal EditMate Custom UI
Workflow & Rule Engine
Message Bus
Agent Agent Agent AgentCustomAgent
Newsroom QC Transcoding Storage Custom
Licences Mngm Traffic & Sales
REST API
REST A
PI
Core Components
Object & Metadata Repository
ConfigPortal
Workflow Designer Workflow MonitorRule Designer
Broker API …
DBStorage
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BMS – Broadcast Management Suite
VPMS
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Digitalisierung Broadcast – Ganz am Anfang!
- Business: Monetarisierung für alle Medien-typen und Verbreitungskanäle sehr komplex
- Technologie: Vom grünen Kabel in die Cloud. Sender nicht bereit für Konzeption, Integration und Betrieb
- Prozesse/Führung: Anforderungen an Firmen, Mitarbeiter und den Arbeitsmarkt verändern sich sehr schnell
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EINFÜHRUNG/BEGRÜßUNG
ARVATO… WER? BUSINESS TECHNOLOGIE PROZESSE & LEADERSHIP
Agenda
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Monetarisierung
Wie verdiene ich mit Geld mit meinem Content?
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Medien Wertschöpfungskette
(Bild: AVID - MediaCentral)
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Extremer Wachstum von „VOD“
?
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23/05/19 | Name | Arvato Systems | Kunde
Crossmedial & Online first
Vereinheitlichung der Prozesse für alle Medientypen Akquisition, Verarbeitung, Planung und Monetarisierung
Extrem gestiegene Anforderungen an die Flexibilität und Austauschbarkeit der Systeme Broadcaster bauen eigene Entwicklungsabteilungen auf vs. Betrieb in der Cloud
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Extremer Kostendruck
Trend: - Werbemarkt stagniert oder ist rückläufig - Lineares Fernsehen wird zunehmend verdrängt
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25
Öffentlich-rechtlicher Rundfunk
Das Gesamtbudget der öffentlich-rechtlichen Anstalten beträgt etwa 9,1 Milliarden Euro jährlich, davon 6,3 Milliarden Euro für die ARD-Anstalten.[Gemessen am Budget ist die ARD damit der größte nicht-kommerzielle Programmanbieter weltweit.
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Hoher Kostendruck hat folgende Auswirkungen auf das Geschäft
• Projektvolumina werden kleiner
• Workflows (technisch und Business) werden crossmedial
• CAPEX vs. OPEX
• Systeme müssen „einfach integrierbar“ sein
• Systeme müssen „flexibler“ sein
• Wunsch nach „managed“ und „hosted“ Umgebungen steigen
Fazit
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EINFÜHRUNG/BEGRÜßUNG
ARVATO… WER? BUSINESS TECHNOLOGIE PROZESSE & LEADERSHIP
Agenda
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23/05/19 | Name | Arvato Systems | Kunde
Wie baue ich Produkte und Lösungen
FKT 03/2019 - Microservices im Medienbereich
Monolith Microservices
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Orchestration framework
Technology Stacks
Platform Components
3rd Party Components
Platform Components
Platform Components
3rd Party Components
3rd Party Components
Search index
Operating systems
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Scalable Cloud Platform – SaaS/PaaS
Vidinet
Build your media supply chain in less than an hour
Platform and Processing available “on tap” like any utility
Complete cost control and transparency with no lock in.
https://www.vidinet.net/login
http://apidoc.vidispine.com/
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Vidinet – Managed Cloud Platform
Vidispine API Server
Queue Handler (ActiveMQ)
Search indexer (SOLR)
UI app
Availability Zone A
Search indexer (SOLR)
Your application / workflow
Vidispine API Server
Queue Handler (ActiveMQ)
Aurora Database Aurora Database
Availability Zone B
Aurora Database
Availability Zone C
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Craft Editing
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Collaborative Editing
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Hybrid Cloud Editing based on Streaming
Regional Production
Editors
Main Site
Field Editing
Editors
Freelancers
Editors
Proxy Streaming
HiRes Ingest
HiRes
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HD Proxy Editing
XDCamHD 50MBit/s (1920x1080)MPEG-2 422P@HL, 8 Stereo Channels, 24 bit
H.264 10MBit/s (1920x1080)MXF OP1a, Main profileno B-Frames, constant Bitrate8 Stereo Channels, 16 Bit
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Fazit
Durch den Technologiewandel sehen wir:
• Standardisierte Produkte sollen anstelle von kundenspezifischen Lösungen eingesetzt werden
• Neue Architekturen verändern Entwicklungs-, QA-, Auslieferungs,- und Betriebsprozesse
• Technologie muss von überall her benutzt werden können
• Design, Integration und Betrieb von Broadcastlösungen erfordert den Aufbau von komplett neuem Know-How
• Zunehmende „Bedrohung“ der etablierten Hersteller durch Firmen aus anderen Bereichen (Market Making)
• Technologie muss so funktionieren wie „Google“ und „Word“ – UI/UX
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EINFÜHRUNG/BEGRÜßUNG
ARVATO… WER? BUSINESS TECHNOLOGIE PROZESSE & LEADERSHIP
Agenda
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AI – Was verändert sich?
• Es entstehen neue Arbeitsprozesse!
• Training der AI wird benötigt
• Wie werden Daten normalisiert
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AI – Integrationslayer für die Supply Chain
IDOL
World of „AI“*Media Supply Chain
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Neue Arbeitsmodelle/Anforderungen
New Work:1. Hierarchie/Holokratie2. Agile3. Co-Creation4. Co-Working
https://icombine.de/blog/25-new-work-themen
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RTL Niederlande – Marktherrschaft?!
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23/05/19 | Name | Arvato Systems | Kunde
Motivation?!
Was treibt Dich an – was sollte in Deinem Nachruf stehen?
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23/05/19 | Name | Arvato Systems | Kunde
Fachkräftemangel
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Fazit
Durch den die Veränderung im Lebenswandel sehen wir:
• Sowohl die entwickelte Software, als auch der Arbeitsplatz selbst muss flexible Arbeitsplatzmodelle erfordern
• Anwendungen/Prozesse/Arbeitsweisen für AI in den Kinderschuhen
• Motivation wird zunehmend zum Problem – Geld ist nicht alles
• Mitarbeiter finden, binden und entwickeln ist die Kernaufgabe
• Kontinuierliche Veränderung wird zum Standard
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Fazit und Fragen