name raman
TRANSCRIPT
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Product launchingstrategy and
Economy study of
Brazil
Presented By:-
Raman Kumar Jha
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Points will be covered
1. Country analysis
1. Country at a glance
2. Economy at a glance
3. SWOT Analysis
4. Documentation
2. Market Analysis
1. Market at a glance2. Industry Analysis
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Country at a GLANCE
Capital Brasilia
Off icial Language Portuguese
Area 8,514,577 Km.
Population 192,376,496
Density 22/km2
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Economy at a Glance
Ranked: 7th (nominal)8th (PPP)
Currency: Brazilian Real
Exchange Rate: .0351 R$ / 1
GDP 7.5% (2010)
GDP/Capita (2010) $10,816 (nominal)
$11,273 (PPP)
GDP by Sector Agriculture 5.8%
Industry 26.8%
Services 67.4%
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SWOT Analysis
STRENGTHSTRENGTH
GDP and Per capita
income
Diversified market base
Strong agriculture base
OPPORTUNITYOPPORTUNITY
Growing economyLand availability to
Industry stabilization
THREATSTHREATS
Unravel Political Census High crime rate
WEAKNESSWEAKNESS
Physical & AdministrativePhysical & Administrative
Infra.Infra.
Bubble EconomyBubble Economy
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Documentation and obligation
Registration of company/ Subsidiary
Obtaining of licenses
Local business contacts
Meet with one of their representatives
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Target MarketAnalysis
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Market At a Glance
Agriculture : gr owth at 9.2%
Labor Force: 15% of total labor force
GDP ofSector: 8% (total)
3.5% (dairy)
Division of area dedicated to Agriculture and Cattle
rising.
Total area : 6,00,000 Km2
3:2 for agriculture and Cattle rising
205 million cattle head countExports $ 1billion /year
Expected growth is 100% by 2020
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Market and exporting
process & strategy
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4 Ps
Product
A well researched and
herbal formula
A Milk and Fat enhancer
Pricing
Skimming Pricing
Clear terms about
delivery against cash
Place
The channels will be intwo categories:
To cater large cap
To cater mid and small
cap
Promotion
Through milk collectioncenters
Through social
marketing (9 rupee
theory)101/16/2012
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Marketing Strategy
Using of established player as piggy bagging
Direct marketing
Partnership in distribution channel
Commission based selling
Free Counseling
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Process
Productionunit will bein INDIA
Shipped t
oBrazil (Rio
de Janeiro)
Centralware houseDistribution
Network
Finalcustomer
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Doing Business in Brazil
Enlist the help of a Brazilian agent or distributor who will
maintain relationships with customers.
Due to its size, we will need multiple distributors or a well
integrated distributor network.
Exporters need to carefully consider transportation costswithin Brazil when choosing a port of entry.
Translating of sales literature to Portuguese and include
product performance data and testimonials; convert all
weights and measures to metric. Develop relationships with key industry officials so that the
company is recognized as part of the industry team.
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Tariffs and trade policy
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Tariffs and rules
ComplexTaxing system:
Tax lawyer
Accounting firm
Transactions through Brazil Exchange Board
8% taxon animal farming products
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