staatsballett berlin
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Your picture here. Your picture here. Your picture here. Staatsballett Berlin. Ein Verbesserungskonzept für den Social- Media Auftritt. Bisher genutzte Social - Media Plattformen. Der bisherige Facebook Auftritt. 4.088 Personen „gefällt das“ 190 Personen unterhalten sich darüber - PowerPoint PPT PresentationTRANSCRIPT
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Staatsballett BerlinEin Verbesserungskonzept für den Social-
Media Auftritt
Your picture here Your picture here Your picture here
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Bisher genutzte Social- Media Plattformen
Youtube
Blog
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Der bisherige Facebook Auftritt
4.088 Personen „gefällt das“
190 Personen unterhalten sich darüber
4,6 % Personen sind aktiv
Stand 23.10.2011
Logo …
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Der bisherige Facebook Auftritt
…
Stand 23.10.2011
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Der bisherige Twitter Auftritt
…
Stand 23.10.2011
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Der bisherige Youtube Auftritt
…
Stand 23.10.2011
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Der bisherige Blog Auftritt
…
Stand 23.10.2011
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Weblinks auf der Homepage
Stand 23.10.2011
9 Links
Wer in Online-Gemeinschaften Präsenz zeigt, wird öfter verlinkt
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Warum sind Verlinkungen auf die eigene Homepage entscheidend?
Stand 23.10.2011
Suchmaschinen bewerten die Relevanz von Seiten unter anderem anhand der Verlinkung
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Warum sind Verlinkungen auf die eigene Homepage entscheidend?
Stand 23.10.2011
Je häufiger verlinkt (je beliebter) eine Seite ist, desto höher auch die Wahrscheinlichkeit, bei Google oben zu stehen.
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Welche Position hat das Staatsballett bei Google.de?
Position #1
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Die Verlinkung von
Zugang zu der Staatsballett Homepage über Bühnen/Ensembles und dann bei „S“
Aber keine Verlinkung bei „Links“
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Die Verlinkung von
Zugang zu der Staatsballett Homepage über Bühnen/Ensembles und dann bei „S“
Aber keine Verlinkung bei „Links“
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Die Verlinkung von der Staatsoper Berlin
Direkte Verlinkung auf der Eingangsseite
Verschiedene Links über aktuelle Premieren auf der Eingangsseite
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Die Verlinkung der Deutsche Oper Berlin
Über „Ensemble“ und dann im linken Reiter. • Sehr übersichtlich• Schnell zu finden
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88,9 % der Partnerseiten, verlinken zurück…
Keine Verlinkung zum Staatsballett Berlin
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Was ist Social- Media?
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Ziele von Social- Media
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Kurz und knapp …
Steigerung der Markenbekanntheit
Steigerung der Website-Besucher
Positive Mundpropaganda
Aufbau eines positiven Images
Gewinnung neuer Kunden
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