start ups and corporates - werben & verkaufen · promotion, mbr(lmu) •manager lmu...
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START UPS AND CORPORATES
Tölzer Knabenchor, Gitarre, Gesang
Schulband (ab 13)
Gründung „ill at ease“ und Booking-Agentur
Gründung REDWEIK
Managementvertrag Laserlaser (Erik Laser)
Verlagsvertrag Universal
Labelvertrag Warner
Fertigstellung Debüt-Album „Keine Liebe“
Release „Keine Liebe“, Single „Zeit zu leben“
Solo-Projekt „Der Letzte macht das Licht aus“, „Warum nicht“, „Chapeau“,
Gymnasium
Studium BWL/Chemie (TU), Dipl.
Promotion, MBR(LMU)
•Manager LMU Entrepreneurship Center & German Entrepreneurship GmbH
•Investorenkreis MunichAngels
•Dozent LMU, HFMT, HFF
•Mitgründung von zwei Start-ups (Social Media -STARZOOM / Getränke - BALIS)
Akademische/sonstige Laufbahn
Musikalische Laufbahn
Ab 1990:
Ab 1996:
2000:
2006:
2010:
2010:
2011:
2013:
2014:
Ab 2015:
Ab 1994:
2003-2007:
2007-2011:
2007-heute:
WITH US IDEAS LEARN TO FLY: START-UPS BECOME SUCCESS STORIES
http://www.gruenderszene.de/news/motorola-aloqa-wellington-exit
http://www.handelsblatt.com/unternehmen/handel-konsumgueter/fusion-von-meinfernbus-und-flixbus-kampfansage-an-die-konkurrenz/11207594.html
LBS Algorithm / Meta-platform
Founded 2008 by Dr. Georg Treu and Johannes Martens (LMU)
Acceleration: 9 months in the LMU EC Lab
Afterwards financed through Wellington / KfW / BAs
2010: Sold to Motorola for > 20 Mio.
Acceleration: 6 months in the LMU EC Lab (formerly named „GoBus“)
Contacts to financing sources
Today: market leader, led by founders, merged with Meinfernbus
2015: 20 Mio.passengers, 800 employees
Seite 2
FOR ACCELERATION
…we are Germany‘s most versatile and successful partner
Acceleration for Government
Acceleration for Universities
Acceleration for Corporates
Seite 3
WE ARE GERMAN ENTREPRENEURSHIP
WE CONNECT BUSINESS, SCIENCE AND START-UPS AND ADD SIGNIFICANT VALUE WITH OUR UNIQUE SYSTEM
Seite 4
…And Intrapreneurship
Intrapreneurship
Training Practial input for start-up methods
Team Coaching Application of the tools & methods every founder
needs
2 Special Coaching
Deep-dive into the teams‘ specific individual questions
& challenges
3 1
Seite 5
EYES WIDE OPEN
ZB EULE MIT GROßEN AUGEN?
Digitalization – the world is Exponential
Seite 7
Digitalization – the world is Exponential
Seite 8
IN 10 YEARS 40% OF FORTUNE 500 COMPANIES WILL BE GONE
Seite 9
DEMOGRAPHIC & ENVIRONMENTAL CHANGE
Seite 10
THE WORLD NEEDS ENTREPRENEURS!
Seite 11
EXAMPLES
Seite 12
THE ENTREPRENEURIAL MINDSET
“An entrepreneur is someone who perceives an opportunity and creates an organization to pursue it –
regardless of the resources currently controlled.“
(Timmons 1994)
Seite 13
IDEA GENERATION 9 CATEGORIES OF INNOVATION
1. Increasing the value of a product or a service 2. New applications of existing means or technologies 3. Creating mass markets 4. Customization for individuals 5. Increasing reach 6. Managing the supply chain 7. Convergence of industries 8. Process innovation 9. Increasing the scale of the firm
Seite 14
IDEA GENERATION PULL OR PUSH? TYPES OF OPPORTUNITY
Opportunity Pull
The size of the opportunity attracts opportunity seekers to attempt to exploit it.
Example: A drug to mitigate the effect of Alzheimer’s disease.
Capability Push
A new technology or capability causes a search for new applications.
Example: Digital Television / Smart Phones.
Seite 15
CHANCE MEETS THE PREPARED MIND
Seite 16
Where to look – Chances 2020
Seite 17
HOW TO EVALUATE IDEAS?
Obvious customer benefit
Attractive market
Feasibility and profit potential
Truly innovative; enforceable protection
Idea Evaluation
Seite 18
EXAMPLE OF CORPORATE ENTREPRENEURSHIP
Seite 19
EXAMPLE OF CORPORATE ENTREPRENEURSHIP HAVING A PLATFORM TECHNOLOGY
MATERIAL:
IR sensor layer - a thin-film of
pyroelectric lead zirconate
titanate (PZT)
+
Known: Generic usecase on Si-Chips
Unknown: Applications/Markets?
Seite 20
EXAMPLE OF CORPORATE ENTREPRENEURSHIP HAVING A PLATFORM TECHNOLOGY
Motion Sensors Gas Sensors IR cameras Microspectrometers
IDEAS
Seite 21
EXAMPLE OF CORPORATE ENTREPRENEURSHIP HAVING A PLATFORM TECHNOLOGY
Seite 22
DAVID MEETS GOLIATH
THE ENTREPRENEURIAL MIND-SET
Constantly look for high-potential new
business ideas (“Open eyes”)
Follow the most promising ideas
with discipline
! But avoid exhausting yourself
Execute rather than analyze
! But execute adaptively
Engage the energies of everyone in
the team
Seite 24
ARTIST
THE ENTREPRENEURIAL GRID
VIS
ION
ACTION
MANAGER
WORKER
ENTREPRENEUR
INVENTOR
DREAMER
Seite 25
ENTREPRENEUERSHIP AND INTRAPRENEURSHIP (1/3): START-UP
Challenges of Start-Up Management
Stages of Growth: Idea
Business Plan
Market Entry
Growth
Risk, Uncertainty, Ambiguity, Speed
Liability of newness, liability of smallness
Seite 26
ENTREPRENEUERSHIP AND INTRAPRENEURSHIP (2/3): ESTABLISHED FIRMS
PROBLEMS POTENTIAL
Closed minds and homogeneous culture
Deep knowledge of technology and markets
Talent pools (human capital)
Punishment of failure
Rejection of outside ideas (NIH)
Suppression of valuable inside ideas
Narrow-minded controlling
Habitual behavior and routines
Proven processes and structures
Sufficient and stable resources
Hundreds of ideas and opportunities
Experience
Seite 27
ENTREPRENEUERSHIP AND INTRAPRENEURSHIP (3/3): INTRAPRENEURIAL ACTIVITIES
Everyday incremental improvements
Continuous innovation
Range of possible intrapreneurial activities
+ EASE OF RECOGNITION -
+INSTANT LEVEL OF SUPPORT -
- COST OF IMPLEMENTATION +
- RISK AND RETURN +
Radical innovation from
within
Reinventing the business
Spin-out corporate
ventures
Seite 28
THE INNOVATION FUNNEL
Seite 29
Scoping Release to
prototype Funding &
pilot defined Business Case
for expansion
Idea screen &
Deep think
Business evaluation
Development
Case
Prototyping
& Pivot Pilot Launch
Pre idea Selection
Overall score Financial plan
Selection for Prototyping
Market accepted
Beta completion
Customer orders Committment
Scanning & R&D Business Building
GE
IN
NO
VA
TIO
N F
UN
NE
L
MAKE or BUY (Start-up)?
HOW MUCH START UP CAN A CORPORATE DO?
Seite 30
Invest in Start-ups
Cooperate with Start-ups
Acceleration (inside / outside)
THANKS FOR YOUR TIME! QUESTIONS?
ENTWEDER PASSEND ZUM TITLE ODER WAS MIT ELEVATOR (DA INHALT ELEVATOR
PITCHES)
EMPOWERING ENTREPRENEURS!
LMU Entrepreneurship Center
Slide 33 Winter Semester 2014/2015 EGM 1
THE LMU MUNICH IS ONE OF THE LEADING UNIVERSITIES IN EUROPE
„With the LMU Entrepreneurship Center, LMU Munich is equipped with a powerful institution with years of
experience in the education of students and in the support of our university’s founders.“
Prof. Dr. Bernd Huber, President of LMU Munich
• The LMU is an internationally renowned university in Germany
(numerous Nobel and Leibniz prize-winners, top ranking university)
• Outstanding results in research and science
• A large number of courses and a wide range of teaching contribute to
many excellent multidisciplinary studies
• Around 50.000 students, 700 professors and about 2.800 academic
assistants within 18 faculties
• Entrepreneurship skills are key qualifications for students, assistants
and founders
• Munich and its vicinity are a recognized center for science and
engineering in Europe and benefit from a dynamic and successful
entrepreneurial ecosystem
Unique profile of the LMU Munich
Winter Term
2015/2016
Slide 34 Winter Semester 2014/2015 EGM 1
THE LMU EC TODAY IS THE RESULT OF A LONG-TERM INTENSIVE GROWTH
PATH
Foundation
by Rolf C. Dienst,
Wellington Partners and
the Rooshoek charity
LMU-wide extension and
rebranding to LMU
Entrepreneurship Center
The concept receives
EXIST III funding by the
Federal Ministry of Economics
and Technology
Development of a wide
network
of partners and
sponsors
2000 2008 2007 2016
100
0
1
600
0
1
700
16
2
1.000
185
> 100
Progress
Students
in classes
p.a.
No. of
teams in
incubator
No. of
industry
partnerships
Winter Term
2015/2016
Slide 35 Winter Semester 2014/2015 EGM 1
FOUR MAIN CONCENTRATIONS
Via our broad offering of entrepreneurship
courses for students we teach tomorrow’s
entrepreneurial leaders
We actively support the founding of
successful companies, via an incubator
established especially for this purpose
We promote a culture of entrepreneurial
thinking and acting in Munich and beyond
Teaching
Incubator
(Lab)
Events
(Community)
We make an excellent contribution to
entrepreneurship research through
analyzing essential theoretical questions
Research
Goal:
1
2
3
4
Courses across all 18 faculties of the LMU
Munich
185 start-ups (45 VC-/BA-financed,
40 EXIST-founder scholarships, 4 trade sales)
and creation of more than 2000 jobs
20.000 members in our online community
and more than 10 established events each
year
Currently 3 research projects in the field of
entrepreneurship and intrapreneurship
Milestones:
Winter Term
2015/2016
Slide 36 Winter Semester 2014/2015 EGM 1
1. TEACHING: WE INSPIRE MORE THAN 1.000 PEOPLE PER YEAR TO THINK AND
ACT LIKE AN ENTREPRENEUR
Per year, over 1.000 persons are educated in more than 15 courses and about 100 practical projects are
carried out.
Holistic and practice-orientated teaching
concept …
•Entrepreneurial thought and action as key
qualification for students
•Students of all 18 faculties are the target-
group of business planning classes
•Learning with concrete ideas at concrete
projects supported by experts
•Further offerings for companies, founders,
graduates and scientists
… with various possibilities of further
qualification and self-improvement:
•Business planning classes to promote
soft skills
•Entrepreneurship Excellence Program as
a co-op certification program
•Entrepreneurship workshops for
scientists and external applicants
•Global Entrepreneurship Summer School
•Intrapreneurship workshops within
established companies
Winter Term
2015/2016
Slide 37 Winter Semester 2014/2015 EGM 1
2. LAB: OUR INCUBATOR ALREADY GUIDED 185 START-UPS
* Companies funded by venture capital or Business Angel
Tangible support
Coaching
Funding support
Strategy days
(qualification and self-
improvement)
Our support: Until now 150 teams (selection):
*
*
*
*
*
* *
* * *
*
*
* *
*
Winter Term
2015/2016
Slide 38 Winter Semester 2014/2015 EGM 1
3. COMMUNITY: WE INSPIRE STUDENTS BY INVITING „LEADING
ENTREPRENEURS” TO SHARE THEIR EXPERIENCES
Marc Zuckerberg
Nikolaus von Bomhard
Dr. Michael Otto
Herbert A. Henzler Oliver Samwer Prof. Dr. Claus Hipp
Heinz Hermann Thiele Walter Gunz
Founder of Media Markt Owner of
Knorr Bremse AG Founding family
Otto Group Founder of Facebook
Chairman Munich Re CEO of HIPP Serial Entrepreneur
Thomas Strüngmann Founder of Hexal AG
Lars Hinrichs Founder of XING
Arndt Kwiatkowski Founder of Immobilienscout 24
Erich Lejeune Founder of
CE Consumer Electronic AG
Henning Kagermann
President of acatech
Georg Kofler Founder&CEO of Kofler Energies
AG
Stefan Vilsmeier
CEO of BrainLAB
And many more Ex Chairman of
McKinsey Deutschland
Winter Term
2015/2016
Slide 39 Winter Semester 2014/2015 EGM 1
COMMUNITY HIGHLIGHT EVENT 2015:
„LEADING ENTREPRENEURS“ WITH JOE KAESER, OLIVER BIERHOFF, AND
HERBERT A. HENZLER
• “Graduation“ ceremony for 30 new start-ups from
the previous summer term
• Former McKinsey chairman Herbert A. Henzler
interviewed Siemens CEO Joe Kaser
• With Oliver Bierhoff, former German footballer
• More than 1000 guests in the assembly hall of the
LMU Munich
• 90 second “Elevator Pitches” of 15 promising start-
up companies from the LMU EC Lab
Winter Term
2015/2016
Slide 40 Winter Semester 2014/2015 EGM 1
4. RESEARCH: INTRAPRENEURSHIP AS A FOCUS OF RESEARCH
─ HOW CAN ESTABLISHED COMPANIES STAY INNOVATIVE?
Research through
ambitious scientists
• Academic excellence through the connection with the Institute for Innovation Research,
Technology Management and Entrepreneurship (INNO-tec), Head: Prof. Harhoff
• Further Prof. Harhoff is chairman of the commission of experts in research and innovation
appointed by the Federal Government
Proposal of various
cooperations
• Treatment of latest research and application issues in the field of entrepreneurship and
intrapreneurship
• Implementation of impulse workshops with cooperating companies to create a culture of
entrepreneurial thinking and acting in established firms
• PhD students of the LMU EC are doing research in entrepreneurship and intrapreneurship
projects
• Focus areas: Intrapreneurship, entrepreneurship education, Business Angel networks, venture
capital commitment and emerging technologies
Handling latest issues
Winter Term
2015/2016
Slide 41 Winter Semester 2014/2015 EGM 1
www.facebook.com/unglaublic
hunternehmerisch
Winter Term
2015/2016
Slide 42 Winter Semester 2014/2015 EGM 1
The German Accelerator
• is a three- to six-month program in the United States for young German Tech companies
• supports German Tech Startups in exploring and utilizing the US market potential
• is a program supported by the German Ministry of Economics and Energy
GERMAN ACCELERATOR
Winter Term
2015/2016
Slide 43 Winter Semester 2014/2015 EGM 1
The German Accelerator enables selected German startups to gain access to the U.S. market and
evolve them into global corporations with lasting competitiveness and success in
international markets
Bootcamp &
Office Hours
Marketing & PR
Efforts Support
Workshops &
Networking Events
Expert Mentoring
& Consulting
Office Spaces in
Silicon (V)Alley
GERMAN ACCELERATOR
Check out the German Accelerator‘s Website www.germanaccelerator.com
or join THE community on facebook.com/GAccelerator
Winter Term
2015/2016
Slide 44 Winter Semester 2014/2015 EGM 1
THE LMU EC WORKS WITH AN INNOVATIVE ORGANIZATIONAL STRUCTURE
Ludwig-Maximilians-Universität Munich
„Empowering Entrepreneurs“
German
Entrepreneurship
Foundation
„We support entrepreneurial
activities at German universities“
100%
subsidiry
„We connect business, academia
and start-ups“
Cooperation
agreement*
Non-profit foundation
for
donations
For-profit GmbH for
sponsoring and
services
Cross-faculty institution within the
LMU
* Cooperation agreement between three parties: LMU Munich, Foundation and GmbH
Winter Term
2015/2016