Download - Nutella
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NUTELLA CREAMER“Mix the Happy”
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IntroductionImported from Italy 45 years ago by Ferrero, USA.
No.1 selling branded hazelnut spread.
Introduced by Mr. Pietro Ferrero, a pastry maker.
Easily available & accepted internationally
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Need of Organic Creamer
America’s Coffee Obsession
Part of morning routine
400 million cups per day
Hand-in-hand relationship of coffee and its creamer
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Organic Nutella Creamer
Affordable
Healthy Rich soy product Use of organic soya bean
Loved Nutella taste
Easily available in various sizes
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Customer’s InsightFor Nutella Addicts Teenagers & children
Who looking for yummy drink affordable price
That Provides best home made experience
Unlike any other organic creamer
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BenefitsNutrient density.
No persistent pesticides
No synthetic breeding.
No antibiotics.
No GMOs.
Animal care.
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Why will it be a big hit?Focused on in demand drink market.
Proved to be a universal desire.
Capitalized social proof.
New niche of obsession with Health
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Competitors
60%20%
10%
8%
2%
Leading coffee creamer brands in the United States based on Sales
Nestle
International De-light
Silk
Mocha
Others
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Launch Strategy Retail outlets availability
New promotions: Nutella member cards, discounts, customer rewards
New packaging for organic creamer
Free samples in shopping areas
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Advertisement Strategy
Facebook Nutella creamer page & recipe
sharing
Facebook Ads for promotion
Pamphlets in newspaper with coupons
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Thank You