nutella
TRANSCRIPT
NUTELLA CREAMER“Mix the Happy”
IntroductionImported from Italy 45 years ago by Ferrero, USA.
No.1 selling branded hazelnut spread.
Introduced by Mr. Pietro Ferrero, a pastry maker.
Easily available & accepted internationally
Need of Organic Creamer
America’s Coffee Obsession
Part of morning routine
400 million cups per day
Hand-in-hand relationship of coffee and its creamer
Organic Nutella Creamer
Affordable
Healthy Rich soy product Use of organic soya bean
Loved Nutella taste
Easily available in various sizes
Customer’s InsightFor Nutella Addicts Teenagers & children
Who looking for yummy drink affordable price
That Provides best home made experience
Unlike any other organic creamer
BenefitsNutrient density.
No persistent pesticides
No synthetic breeding.
No antibiotics.
No GMOs.
Animal care.
Why will it be a big hit?Focused on in demand drink market.
Proved to be a universal desire.
Capitalized social proof.
New niche of obsession with Health
Competitors
60%20%
10%
8%
2%
Leading coffee creamer brands in the United States based on Sales
Nestle
International De-light
Silk
Mocha
Others
Launch Strategy Retail outlets availability
New promotions: Nutella member cards, discounts, customer rewards
New packaging for organic creamer
Free samples in shopping areas
Advertisement Strategy
Facebook Nutella creamer page & recipe
sharing
Facebook Ads for promotion
Pamphlets in newspaper with coupons
Thank You