vortrag roundtable social media managen: augmented reality & location based services

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Das Internet verschwindet und Social Media löst sich auf www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

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Thesen zur Zukunft des Internet und des Social Web als Diskussionsanregung beim "Social Media Roundtable" der ARD.ZDFmedienakademie am 18. September 2010 in Hannover.

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Page 1: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

Das Internet verschwindetund Social Media löst sich auf

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

Page 2: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

1999:Bin ich schon drin, oder was?

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

Page 3: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

2010:Offline? Was ist das?

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

Page 4: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

Page 5: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

!Similarity

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

Inhalte passgenau:> automatisch> sofort> dezent

Page 6: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

!Similarity

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

Inhalte passgenau:> automatisch> sofort> dezent

sortiert nach+ nach aktuellem Interesse+ nach Tageszeit+ nach Ort

Page 7: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

!Similarity

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

Inhalte passgenau:> automatisch> sofort> dezent

sortiert nach+ nach aktuellem Interesse+ nach Tageszeit+ nach Ort

-> Location Based Services

Page 8: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

"Augmented Reality

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

Mit dem dritten Auge sieht man besser

Page 9: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

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OTAL

IDEN

TITY

16

WEB 4.0"Augmented Reality

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

Page 10: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

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OTAL

IDEN

TITY

30 petitinvention.wordpress.com

WEB 4.0

Page 11: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

11

Layar

Wikitude

Page 12: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

12

Layar

Wikitude

Page 13: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

Mobile & Wireless Healthcare Delivery.

Page 14: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

Airstrip Critical Care

Page 15: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

Online & Connected Cars.

Page 16: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

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Page 17: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

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Page 18: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

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#4((+)2&546&789&#$6:$;<)&

Page 19: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

Leben Sie JETZT

§mobil & live

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

Page 20: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

§mobil & live

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

Text

http://www.kyte.tv/20jfd08

Page 21: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

§mobil & live

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

hier Live-Beispiel kyte.tv (qik.com - ustream.tv - kyte.tv & iPhone & Zubehör)

Page 22: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

§mobil & live

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

Page 23: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

§mobil & live

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

Page 24: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

http://news.bbc.co.uk/1/hi/technology/5181396.stm

Page 25: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

http://twitter.com/jkrums

Page 26: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

http://twitpic.com/135xa

Page 27: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

© T

OTAL

IDEN

TITY

29

WEB 3.0

http://www.aka-aki.de

Page 28: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

Schatz, wir müssen redenwww.ulfgruener.de 2010 für ARD.ZDFmedienakademie

$Social Media

Page 29: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

$Social Media

Page 30: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

$Social Media

Page 31: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

$Social Media

Page 32: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

Hilfe, der will nur spielenwww.ulfgruener.de 2010 für ARD.ZDFmedienakademie

%Wiiii

Page 33: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

%Wiiii

http://www.locomatrix.comhttp://games.aka-aki.com/

Page 34: Vortrag Roundtable Social Media managen: Augmented Reality & Location Based Services

1 Trend

!Similarity

"Augmented Reality

§mobil & live

www.ulfgruener.de 2010 für ARD.ZDFmedienakademie

$Social Media

%Wiiiikein Internet – alles Internet