ew3 vokabeln und grammatik

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    Infinitive and gerunds

    Gerung (-ing)Used as nouns/subject of a sentence

    Meeting people can be tiring

    Used to form a shortened relative clause The effects of advertising have become more measurable, exposing another,potentially more horrible, truth for the industryUsed after prepositions:

    without of in abouton for to It will be a highly cost-effective way of reaching certain groups of consumersSome Verbs are normally used with ing

    enjoy finish dislike avoidgive up think about decide against look forward todont mind practise delay riskbegin continue cant help/stand consider

    regret imagine mention misspostpone start suggest dread I have finished reading that report

    To + InfinitiveSome verbs are normally used with to + infinitive

    plan agree afford allowchoose decide encourage expectforget help hope learnI would like manage mean didnt meanneed offer pretend promiserefuse teach train wantinvite intend remember arrange I would like you to give me a hand with these filesUsed after some adjectives

    liable willing best pleasedglad surprised disappointed relievedinteresting kind hard easyessential difficult I was pleased to receive you invitationUsed in some special expressions:

    - too to- enough to + Infinitive

    My coffee is too hot to drink She was clever enough to guess the answer

    BothVerbs with a difference in meaning

    Gerund to + Infinitive

    stop dont continue stop making that noise

    stop in order to we stopped to get

    remember not forget did you remember tocall?

    have a clear memory of I dont remember you

    try try with difficultyIm trying to open, but

    try that methodTry hitting with a hammer

    Verbs with no difference in meaning

    begin continue hate likelove prefer propose start

    Anne Mehlhorn 1

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    Passive voice and causative forms

    Causative = have something done

    - I had built a house (past perfect I did it myself)- I had a house built (causative I arranged for it to be done)In other tenses:- I am having a house built- I have had a house built- I will/must/cant have a house built

    Causative compared with active and passive- Active = Describe jobs we do ourselves or when we know who is doing (What are

    you doing? Im cleaning the car)- Passive = Say that a job is being done for us, but dont know who/isnt important

    (Where is your car? It is being cleaned at the moment.)- Causative = Stress the fact, that we are causing someone to do a job for us (I

    never find time to clean the car myself, so I have the car cleaned.)

    Both 'make' and 'have' can be used as causative verbs.

    Comparatives and superlativesgood better bestbad worse worstbig bigger biggesthealthy healthier healthiestfar further furthest

    Reported speech (indirect speech)

    Changes:- pronouns- place and time expressions

    Here ThereNow ThenThis evening that eveningtomorrow the next dayyesterday the day beforetoday that daylast weekend the weekend beforenext week the following weeka few days ago a few days before

    - verb tense change: Go one step back into the pastI work for IBM She said she worked for IBMIm working for IBM She said she was working for IBMIve worked for IBMI worked for IBMI had worked for IBM

    She said she had worked for IBM

    I have been working for IBM She said she had been working for IBMIm going to work for IBM She said she was going to work for IBMI can/will/may work for IBM She said she could/would/might work for

    IBMVerbs can be: Say (something to somebody), Tell (somebody something), admit,mention, explain, add

    No change for: must, might, could, should, wouldNo change if information is still true or is always true

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    There is always a period of uncertainty after a merger He says there is always aperiod if uncertainty after a merger.Reported Questions

    - changing the word order- using the question word- no helping verb, no commas- verb comes after the subject

    Where do you work? He asked me where I worked.- Unlike in German, the verb does not always come at the very end of the sentence

    Where are you going out to eat on Saturday? He asked me where we were goingout to eat on Saturday.- For Yes/No questions, because there is no question word, you use the word if or

    whether and the word order does not changeDo you speak English? She asked me if I spoke English- Common verbs: asked, wanted to, know, wondered

    Prepositions

    at ..English German English Germanat a bargain price(f)

    zum gnstigemPreis

    at a good price (inf) zum gnstigen Preis

    at a loss mit Verlust at a profit mit Gewinnat a cost price zum

    Selbstkostenpreisat last schlielich

    at least mindestens at our expense auf unsere Kostenat short notice kurzfristig at your disposal zu Ihrer Verfgungby

    English German English Germanby accident zufllig by air per Luftpost

    by fax per Fax by letter per Brief by return ofpost/mail

    by appointment

    in

    English German English Germanin accordance with bereinstimmend

    mitin advance vorab

    in bulk unverpackt, lose in charge of in confidence vertraulich in consultation within contact with in debt verschuldetin progess im

    Gange/Bearbeitung

    onEnglish German English Germanon a large scale in groer Menge on approval zum Nachschauenon behalf of im Auftrag von on businesson closer inspection on condition unter der Bedingungon display on loan leihweiseon order on the phoneon request auf Nachfrage on schedule pnktlichon the spot (inf) sofort on timeon vacation/holiday

    Time

    on on Mondayin in August, in winter, in the morning, in 2006, in an hourat at night, at the weekend, at half past nine

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    since since 1980for for 2 yearsago 2 years agobefore before 2004to/till/until from Monday to/till FridayPlace

    in in the kitchen, in London, in the book, in the car, in the worldat at the door, at the station, at the table, at a concert, at workon on TV, on the table, on the bus, the picture on the wall, London lies on

    the Thamesby, next to,

    besideJane is standing by/next to/beside the car

    under the bag is under the tableover over 16 years of age, put a jacket over your shirt, walk over the bridge,

    climb over the wallacross walk across the bridge, swim across the lakethrough dive through the tunnelto go to the cinema, got to London, go to bedinto go into the housefrom a flower from the garden

    Other important prepositions:

    I really need your help with this.Mr Lewis called for the third time.(to) repair the machine at the above address

    Without the correct party they cannot do the job.Can I ask that you look into this?The visit is arranged for 3 February 2008.I would be grateful for a suitable refund ofsome of my service contract costs.

    Anne Mehlhorn

    Englisch Verwendung Beispiel

    from der berbringer wird

    genannt a present from Jane

    of entspricht dem

    deutschen Genitiv a page of the book

    by der Verursacher, Autor

    usw. a book by Mark Twain

    on

    reisen zu Fu, Pferd einsteigen in ein

    ffentlichesVerkehrsmittel

    on foot, on horseback get on the bus

    in einsteigen in ein Auto /

    Taxi get in the car

    off aussteigen aus einem

    ffentlichenVerkehrsmittel

    get off the train

    outof

    aussteigen aus einemAuto / Taxi

    get out of the taxi

    by Steigerung, Senkung reisen mit

    Verkehrsmittel

    prices have risen by 10percent

    by car, by bus

    at bei Altersangaben she learned Russian at

    45

    about bei Themen, im Sinne

    von worber we were talking about

    you

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    I look forward to hearing from you.

    Indirect questionsWord orderIf we do not begin a question directly, but begin it with something like:Can you tell me...? Do you know...? I wonder if...?the word order is the same as in anaffirmative statement.

    Direct question: What is he doing?

    Indirect question: Do you know what he is doing?

    Direct question: Where have they been?

    Indirect question: I wonder where they have been?Do, does, didIf the direct question contains do, does or did, we omit it in the indirect question.

    Direct question: What do you want?

    Indirect question: Can you tell me what you want?

    Direct question: When did she leave? Indirect question: Do you know when she left?

    Yes/no questionsIn yes / no questions, we use ifor whether(the word order is the same as in reportedquestions).

    Direct question: Have you seen my dog?

    Indirect question: Could you tell me if you have seen my dog?

    Describing trends, graphs and visualsExpressing movement: nouns and verbs

    Direction Verbs Nouns

    (to) escalate(to) soar(to) boom(to) rocket(to) take off

    a booma dramatic risea rocket

    (to) climb (to)(to) rise (to) past: rose(to) increase (to)(to) go up (to) past: went up

    a risean increasea growthan upward trend

    (to) stabilize (at)(to) hold/remained steady/stable (at)

    (to) flatten out(to) level out (at)did not changestayed constant (at)maintained the same level

    a levelling outno change

    (to) fall (to) past: fell(to) dip (to)(to) slide (to)(to) decline (to)(to) decrease (to)(to) go down (to) past: went down(to) drop (to)

    a decreasea declinea falla drop

    (to) reduce (to)(to) plunge (to)(to) slump (to)(to) plummet (to)

    a slumpa dramatic fall

    Anne Mehlhorn 5

    http://www.eslbase.com/grammar/reported-questionshttp://www.eslbase.com/grammar/reported-questionshttp://www.eslbase.com/grammar/reported-questionshttp://www.eslbase.com/grammar/reported-questions
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    (to) crash(to) volatile(to) fluctuate (around)

    a fluctuation

    English German English German

    (to) recover,(to) pick up,(to) bounce back,(to) rally

    sich erholen stood at stand bei (amAnfang)

    (to) peak (at) gipfeln (to) plateau (at) ansteigen und dannstagnieren

    all-time-low Tiefstand (to) slip back verrutschen

    Types of graphics

    English German English Germanflow chart Flussdiagramm pie chart Tortendiagrammbar chart, line chart,column chart

    Balkendiagramm table Tabelle

    Adjectives to describe the degree of a change

    English German English German

    dramatic dramatisch sharp starkhuge, enormous enorm substantial, considerable, significant erheblichsteep steil marked deutlichmoderate mig slight, small geringminimal minimalRemember that we modify a noun with an adjective (a slight increase) and a verb withan adverb (to increase slightly)

    Adjectives to describe the speed of a change

    English German English German

    rapid rasant quick schnellswift flink sudden pltzlichsteady (steadily) stetig gradual (gradually) allmhlichslow langsam

    Key vocabulary

    English German English German

    axis Achse projector Beamerbroken line gestrichelte Linie chart Diagramm, Tabelle

    column Spalte diagram Diagrammdotted line gepunktete Linie flip chart klappbaresSchaubild

    graph Kurvendiagramm intersection Schnittpunktline Linie, Zeile pointer Zeigestockscreen Bildschirm shaded area schraffierter Bereichsolid line durchgezogene

    Linietransparency Folie

    slide PowerPointSchaubild

    whiteboard Kunststofftafel

    chalk Kreide eraser TafelschwammOHP Overhead

    Projector

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    Business LettersSalutations and Complimentary Closes

    Context Greeting Close

    You dont know the name Dear SirDear MadamDear Sir or MadamDear Sales Manager (jobtitle)

    Yours faithfully (UK)Sincerely yours, (US)Yours truly, (US)Sincerely, (US)Very truly yours, (US)

    You know the name Dear Mr Smith (UK)Dear Mr. Smith, (US)Dear Dr Smith (UK)Dear Dr. Smith, (US)Dear Ms Smith (UK)Mrs (married), Miss (single)

    Yours sincerely (UK)Sicnerely (yours), (US)Cordially, (US)

    The Layout

    UK Style US Style

    no commas standard punctuation (comma in the date,after the salutation, after close)

    date: 21 January 2009 date: January 21, 2009 subject line placed below the salutation,underlined

    subject line placed above the salutation,should not be underlined

    special markings and attention line (opt.) NotEnc:, Cc: Enclosure:, Copies:

    paragraphs in the body are separated by a free linesignatorys name and position must be written clearly after the signature

    The first word of the body has a capital letterExample of a business letter in UK style:

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    Types of Correspondence:- quotation (Kostenvoranschlag mit genauem Preisangebot)- estimate (Kostenvoranschlag mit geschtztem Preis)- tender (Angebot bei einer Ausschreibung)- order (Bestellung)- enquiry (Anfrage)- reminder (Erinnerung/Mahnung)- complaint (Beschwerde)- invoice (Rechnung)

    Useful phrases for writing business letters:The r eference

    - Thank you for your letter of March 5, in which you - With reference to/Further to your letter of 23 March, we would like to

    The r eason of writing- I am writing to enquire about/apologize for/confirm/ask if/request/inform you

    Good news

    - We are pleased to inform you that - It is our pleasure to invite you

    Agreeing to requests- Could you please send us - I would be delighted to - We would be grateful if you could - We would appreciate it if you could

    Giving bad news- We regret to inform you that - I am sorry to inform you that - Unfortunately - I am afraid

    Offering help- If you require more information, we would be happy to Enclosing

    - I am enclosing/attaching

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    - Please find enclosed/attached - As you will see from the enclosed brochure

    Closing Remarks- Thank your for your help- Please contact us if we can help in any way/if there are any problems/if you have

    any questions

    - Please let me know if Reference to further contact

    - I look forward to hearing from you soon

    Informal vs. Formal

    FORMAL INFORMAL

    inform tellpurchase buyselect chooserequire needobtain getenquire askregret be sorryintend to plan toThanks for your letter Thank your for your letter dated Ive just seen your advert in I am writing with reference to the

    advertisement in Can you tell me about ? I would be grateful if you could send me

    some information about Because Due to the fact thatSorry, I cant make the meeting I am afraid I will not be able to attend the

    meetingHere are Please find enclosed What exactly do you need? Please let me know your exact

    requirements.Ive got some bad news. Theres no moreuntil next month.

    We regret to advise you that the goods yourequire are temporarily out of stock.

    Just send the stuff back. Well pay. Please return the goods at our expense.Good news! Ive just heard that We are pleased to inform you that There isnt much left. You better move

    fast.

    Please note that ours stocks are limited.

    We advise customers to order as soon aspossible to avoid disappointment.If youd like any more details, just let meknow.

    If you require any further information,please do not hesitate to contact me.

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    Its about that ad. We saw in MarketingMonthly.

    We are writing in reference to an advertisewe saw in a recent edition of MarketingMonthly.

    Can you send us something about whatyour company sells?

    We would be grateful to receiveinformation on your product range.

    Business Vocabulary

    Signposting language

    Stating youropinion

    It is obvious thatIt appears evident that

    Evidently, ObviouslySurely

    Es ist offensichtlich, dassEs scheint offensichtlich, dass

    OffenbarSicherlichAnticipatingobjections

    While (it is true that)Although it must be admitted that

    Admittedly

    Obwohl es war ist, dassTrotzdem muss zugegebenwerdenZugegebenermaen

    Counter-argument orcontrast

    On the other handNevertheless, Nonetheless, All thesameIn spite of thisAfter allAt all events, In any case

    Auf der anderen Seitedennoch

    trotz schlielich, immerhinauf jeden Fall

    Addingfurther points Furthermore, Moreover, In addition,Aside from that, What is more Auerdem, weiterhin

    List of points Firstly/First, First of all, In the firstplaceTo begin withSecondly, In the second placeThirdly, Fourthly

    Zuerst

    zu Anfangzweitensdrittens, viertens

    Time

    relationship

    MeanwhileAt the same timeIn the meantimeFor the time beingEventually

    One dayUntil then

    mittlerweile, whrenddessenzur selben Zeitinzwischen, derweilerst einmal, vorlufigschlielich, endlich

    eines Tagesbis dahin, so langeGivingreasons

    The reason for this isThe cause of this is

    Der Grund dafr ist

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    - Whereas , we have to remember- In spite of , I still think - Despite the fact that, , I

    Generalising

    - On the whole, ; In general, - By and large, ; All in all, - All things considered,

    Paraphrasing and clarifying- In other words - So what Im saying is

    - To put it more simply/another way Stating preferences

    - Id rather than - I prefer to - I tend to favour as opposed to - has an advantage over in that - The main advantage of is that

    Summing up/Concluding

    - Now, to sum up / To conclude , In conclusion - So let me summarize/recap what Ive said- Allow me to conclude by highlighting the fact that - In conclusion I would like to reiterate that - I would now like to conclude my comments by reassuring you that we are fully

    aware of the fact that - So, to remind you of what Ive covered in this talk,

    Thanking your audience- Many thanks for your attention- In conclusion may I thank you all for being such an attentive and responsive

    audienceInviting questions

    - Can I answer any questions? Do you have/are there any questions?- Now Ill try to answer questions you may have- Im happy to answer questions now.- Would you like to ask any questions?

    Marketing

    English German English German

    After-sales service Kundendienst agent ReprsentantBenchmarking Benchmarking Buyer KuferCash refund bargeldrckerstattung Chain store FilialeClient Kunde Close (Vertrags)abschluss

    Convenience store Mini-Markt Customer KundeCoupon Gutschein Deal GeschftDepartment store Kaufhaus Direct investment direkte InvestitionDiscount Rabatt E-commerce InternethandelE-marketing internet marketing Extranet B2B-NetzwerkFollow-up Fortsetzung (contact

    after sale)Franchise Lizenz

    Guarantee Garantie, Gewhr Intranet internes NetzwerkJoint Venture gem. Gesellschaft Market leader MarktfhrerMark up Gewinnaufschlag Opinion leader MeinungsfhrerPackaging Verpackung Product ProduktProduct line Produktlinie Prospect potentieller Kunde

    Representative Vertreter Retail Kleinverkauf Shopping centre Einkaufszentrum Telephone

    marketingTelefonmarketing

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    Viral marketing e-Mundpropaganda Wholesale GrohandelB2B e-commerce = Use of commercial networks, online product catalogues and otheronline resources to obtain better prices and reach new customers.B2C e-commerce = Online sale of goods and services directly to consumers.

    Advertising

    English German English Germanexhibition Messe, Ausstellung special offers Spezialangeboteproduct placement Schleichwerbung direct mail Postwurfsendungpublic relations ffentlichkeitsarbeit telemarketing Telefonverkauf directories Verzeichnisse publicise bekannt machentarget Ziel leaflets Flugbltterfree samples Gratisproben mail shots Mailabschssecommercials Werbespots public transport ffentliche

    Verkehrsmittelbillboards/hoardings Plakatwand endorsement Vermerk, Besttigungword-of-mouth Mundpropaganda hire purchase Kauf auf Ratenlabels Etiketten mail order Bestellungoutlet Outlet restructure umstrukturierenrip-off Abzocke brand manager Markenmanagercounterfeiter Flscher corporate strategy Firmenstrategiesophistication Kultiviertheit (to) epitomise reprsentierensurpass bertreffen transcend berschreitenconfines Grenzen

    Classic Brand: A famous brand with a long historyLuxury Brand: A brand associated with expensive, high quality productsBrand manager: The person responsible for planning and managing a branded productBrand image: The ideas and beliefs which consumers have about a brandBrand loyalty: The tendency of a customer to continue buying a particular productBrand awareness: The knowledge which consumers have of a brandBrand building: Activities to improve the publics perception of a certain brandBrand dilution: Weakening of a brand by introducing new products which do not belong inthe core marketBrand extension: Using an established brand name on new productsBrand stretching: Using a successful brand name to launch a product in a new category

    ATTENTION INTEREST ACTION DESIRE

    The Seven Ps:

    - product (the think you wish to sell)

    - price (the amount of money your product should sell for)- place (how the product should be distributed and, if you make a consumerproduct, through which retail outlets it should be sold)

    - promotion (use of the most effective ways to make your customers aware ofyour product; for example, through advertising and media coverage

    - people (everyone involved in getting the product from the producer to theconsumer)

    - process (procedures, mechanisms and flow of activities which lead to anexchange of value)

    - physical evidence (the direct sensory experience of a product or service thatallows a customer to measure whether he or she has received value)

    Meetings

    English German English Germanabstain sich der Stimme abstention (Stimm)Enthaltung

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    enthaltenagenda Tagesordnung AGM (annual

    general meeting)Jahreshaupt-versammlung

    amendment (Ab)nderung AOB (any otherbusiness)

    Sonstiges

    apologize for sb. jmd. Entschuldigen board meeting Vorstandssitzung

    circulate theminutes

    Protokoll verteilen clarify sth. etwas klren,klarstellen

    committee Ausschuss conclude (ab)schlieenconfirmation ofparticipation

    Teilnahmebesttigung consensus Konsens

    contribution Beitrag digress abschweifenelaborate on sth. nher auf etw. Eingehen facilitator Moderatorget down tobusiness

    zur Sache kommen input Beitrag

    item (Tagesordnungs)Punkt keep/take/do theminutes

    Protokoll fhren

    matters arising anstehende Fragen minutes Protokollmotion Antrag objective Zielplay devilsadvocate

    den Advocatus Diabolispielen

    procedure Ablauf

    proposal Vorschlag purpose Zweckraise sth. etw. vorbringen recommendation Empfehlungreview sth. etw. durchgehen,

    berdenkenschedule Zeitplan

    session Sitzung sticking point Streitfragesuggestion Vorschlag issue Gegenstand, Themasummary Zusammenfassung (to) sum up/

    summarize sth.(etw.)zusammenfassen

    unanimous einstimmig venue (Veranstaltungs)OrtKey people in meetingsEnglish German English Germanchairperson,chairman

    Vorsitzender(r) minute-taker Protokollfhrer

    participant Teilnehmer secretary ProtokollfhrerKey verbs for proposalsEnglish German English Germanaccept a proposal einen Vorschlag

    annehmenadopt a proposal einen Vorschlag

    bernehmencarry/pass a

    proposal

    einen Vorschlag

    verabschieden

    make a proposal einen Vorschlag

    vorbringenreject a proposal einen Vorschlagablehnen

    second a proposal sich einemVorschlaganschlieen

    Minutes and MeetingsEnglish German English Germancasting vote entscheidende

    Stimmearising entstehend

    record aufzeichnen matters arising aufkommendeMaterien

    minutes approved

    (by)

    Protokoll

    freigegeben (von)

    main items Hauptbegriffe

    (to) reschedule a meeting = eine Besprechung neu terminieren(to) attend/participate/take part in a meeting = an einer Besprechung teilnehmen

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    (to) postpone a meeting = eine Besprechung verschieben(to) call a meeting = eine Besprechung einberufen(to) hold a meeting = eine Besprechung abhalten(to) chair a meeting = bei einer Besprechung den Vorsitz fhren(to) adjourn a meeting = eine Besprechung vertagen(to) confirm a meeting = eine Besprechung besttigen

    (to) fix a meeting = eine Besprechung anberaumen(to) arrange a meeting = eine Besprechung in die Wege leiten(to) make a meeting = an einer Besprechung teilnehmen knnen(to) resume a meeting = eine Besprechung wieder aufnehmen(to) bring forward a meeting = eine Besprechung vorverlegen(to) cancel a meeting = eine Besprechung absagen(to) schedule a meeting = eine Besprechung terminieren(to) close a meeting =eine Besprechung beenden

    Speaker Introductions- Im pleased to present - Ladies and gentlemen: please welcome

    - Were especially pleased to have with us today- Its a pleasure to have as our guest speaker today TISH-formula:

    - T = Topic of talk- I = Importance to audience- S = Speakers qualifications related to the topic and his/her name- H = Hand over the stage to the speaker at the same time giving the speaker a

    hand

    Useful phrases for meetings

    Starting a meetingRight, I think we should make a start. Ok, shall we get started?

    Asking for an opinionWhat are your views on this, John?Do your agree, Mary?

    Mr Brown, what do you think about this?Ms Smith, whats your opinion?

    Stating your opinionStrong opinionsIm absolutely sure/certain that Im convinced that I firmly believe that There is no question Neutral opinionsIn my opinion From my point of view

    I think/believe that As far as Im concerned

    Tentative opinionsAs far as I can see It seems to me that I would say that

    (Dis)AgreeingAgreeing neutrallyI agree with you.I would agree with that.Yes, thats right.I would go along with that.Agreeing stronglyI totally/entirely agree with you.Im of exactly the same opinion.I couldnt agree more.

    Agreeing partiallyI agree with you an the wholeIm inclined to agree with youI see your point, but

    Disagreeing neutrallyI dont really agree with that.Im not sure about that.I see things a bit differently.I tend to disagree.Disagreeing stronglyIts out of question I couldnt entertain that idea.I really cant agree with that.

    Disagreeing diplomaticallyI take your point, but With respect, You have a point there, but

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    Im not totally against that idea, but Interrupting others politely

    If I could just make a point here Could I make a suggestion?Sorry to interrupt, but Id just like to saythat

    It seems to me that

    Sorry to butt in here, but Could I just finish what I was saying?If you would (just) let me continue.

    Asking for agreement or comprehensionDo your see what I mean?are you with me?Dont you agree, Simon?

    Are we unanimous?Dont you think so, Mrs Robinson?Does anyone object?

    Asking for clarificationSorry, could you say that again, please?Sorry, I didnt quite understand.

    Im sorry but I didnt catch what you said.Sorry, Im not quite with you.

    Ending a meetingWell, I think that covers everything.I think thats about all for the time being.So do we agree that ?

    Ill put these proposal in writing and faxthem to you tomorrow.

    Other vocabulary

    English German English Germanpurpose Absicht as far as soweit, bis zu

    referring bezugnehmend as regards betreffendfor instance etwa, z.B. obviously offensichtlichapart from abgesehen von despite the fact that und das, obwohl avert sth. Etw. Verhindern referral Empfehlungreprimand Ermahnung mundane alltglich, banalremote entfernt, abseits procrastination Aufschubcontentious umstritten digression Abschwungutter vllig, uerst ad lib improvisiertdisruptive strend rapport Verhltnisslip-up Fehler, Ausrutscher venue Austragungsortgambit Erffnungszug to change tack Das Ruder

    herumreienconscientious gewissenhaft hitch Strungto thrive Erfolg haben to shelve sth. Etw. Aufschiebenliven up etw. aufleben lassen fleasibility Durchfhrbarkeitintrigue Machenschaften perceptive aufnahmefhigstakeholder Interessenvertreter guidelines Richtlinienimpart bermitteln differentiate unterscheidencredibility Glaubwrdigkeit go down the drain flten gehensplurge protzen relentlessly unbarmherzigsurreptitiousadvertising

    Schleichwerbung pester sb. Anbetteln, quengeln

    sneak by sth. Sich an etw.

    vorbeimogeln

    shill Person, die als

    zufriedenerVerbraucher auftrittdeceptive irrefhrend notion Vorstellungsoda pop Limonade imagery Bildersprache

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